SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: Telesure Investment Holdings (TIH)

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies across multiple brands
• Managing internal and external stakeholders to ensure SEO requirements are met
• Driving SEO performance and delivering high-quality insights
• Collaborating with various teams and providing coaching to improve SEO knowledge

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ SEO Strategy and Roadmap: Contribute to the creation of the SEO marketing strategy and plan by providing input regarding the implementation and execution of SEO strategies.

✅ Stakeholder Engagement: Liaise with key resources and stakeholders to ensure alignment of internal and external stakeholders.

✅ SEO Performance: Manage the performance of SEO across all brands and ensure delivery of all SEO requirements.

✅ SEO Content Planning: Develop and update the SEO plan by developing SEO content that aligns with social media, Adwords, and other digital activities.

✅ Project Management: Plan and manage the delivery of the SEO project using an appropriate project management methodology.

✅ Leadership and Direction: Translate business goals and objectives to ensure the SEO strategy is aligned and develop knowledge and talent within the team.

✅ Insights and Reporting: Prepare and coordinate the completion of various data and analytics reports to deliver best-in-class insights.

✅ Budgeting: Manage the content and SEO budgets and report on ROI appropriately.

✅ Compliance: Ensure quality control of the SEO content and knowledge of GDPR, rules, and regulations.

✅ Continuous Improvement: Review existing operations and implement innovation processes to generate new ideas and ensure continuous improvements.

✅ Personal and Organisational Capability Building: Keep abreast of SEO and integrated marketing trends, provide coaching to the wider marketing stakeholders, and maintain external professional accreditation where relevant.

ASSUMPTION: This role requires a proactive and self-starter manager who can ensure that both internal and external SEO teams are working optimally and delivering on SEO goals and targets.

🎯 Required Qualifications

Education: Grade 12/South African Qualifications Authority (SAQA) accredited equivalent, Mathematics to Matric, relevant SEO certification, and a relevant degree or diploma.

Experience: 4 to 5 years' experience in hands-on SEO, knowledge of standard and current SEO practices, experience within a financial services industry and e-commerce (advantageous), and experience in managing SEO within a multi-brand organisation (advantageous). Managerial experience: 2 or more years' proven experience as an SEO Manager to deliver predetermined objectives as specified by more senior managers.

Required Skills:

• Analytical Skills
• Communication Skills
• Collaboration
• Self-Starter

Preferred Skills:

• Experience in the financial services industry
• Experience in managing SEO within a multi-brand organisation

ASSUMPTION: Candidates should have a strong understanding of SEO principles, be able to analyze data, and possess excellent communication and collaboration skills.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for an SEO Manager with 5-10 years of experience in South Africa.

Benefits:

• Medical aid
• Pension fund
• Group life insurance
• Employee wellness program

Working Hours: The role requires working standard office hours, Monday to Friday, with occasional flexibility based on project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Telesure Investment Holdings (TIH) operates in the insurance industry, offering a range of financial services, including short-term, long-term, and health insurance, as well as comparison and investment platforms.

Company Size: TIH is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and career advancement.

Founded: TIH was founded in 1998 and has since grown into a group of subsidiaries, owning some of South Africa’s most loved and recognizable brands.

Company Description:

• TIH is the holding company of several leading financial institutions, offering a range of insurance products and services.
• The company aims to continuously find better ways to give people peace of mind, whether it's protecting what they own, their loved ones, or their greater ambitions and life plans.
• TIH is an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.

Company Specialties:

• Life Insurance
• Short Term Insurance
• Comparative Quotes
• Employee Benefits
• Health Insurance

Company Website: tihsa.co.za

ASSUMPTION: TIH's diverse range of financial services and commitment to innovation make it an attractive employer for SEO professionals seeking a challenging and dynamic work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the SEO and marketing fields.

Reporting Structure: The SEO Manager will report directly to the Head of Marketing and work closely with various internal and external stakeholders, including marketing managers, channel managers, and the wider digital function.

Work Arrangement: The role requires working on-site at TIH's headquarters in Johannesburg, with occasional flexibility based on project demands.

Growth Opportunities:

• Expanding SEO knowledge and skills through formal and informal training, coaching, and external professional accreditation.
• Gaining experience in managing SEO within a multi-brand organisation and across various teams.
• Potential career progression into senior marketing or management roles within the TIH group.

ASSUMPTION: This role offers a unique opportunity for SEO professionals to grow their careers within a dynamic and innovative financial services group.

🌍 Location & Work Environment

Office Type: TIH's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): Auto & General Park, 1 Telesure Lane, Riverglen, Dainfern, Gauteng, South Africa

Geographic Context:

• Johannesburg is the economic hub of South Africa, offering a vibrant and dynamic work environment.
• The office is located in the Dainfern area, a well-established and upmarket residential suburb with easy access to major highways and amenities.
• The surrounding area offers a range of dining, shopping, and entertainment options, as well as numerous outdoor activities and attractions.

Work Schedule: The role requires working standard office hours, Monday to Friday, with occasional flexibility based on project demands.

ASSUMPTION: The modern office environment and vibrant location provide an ideal work setting for SEO professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• SEO knowledge and expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Leadership and management capabilities

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and TIH's business.
• Prepare for interview questions related to SEO strategies, project management, stakeholder engagement, and leadership.

ATS Keywords: SEO strategy, SEO performance, SEO content, project management, stakeholder engagement, leadership, insights and reporting, budgeting, compliance, continuous improvement, personal capability building, organisational capability building, analytical skills, communication skills, collaboration, self-starter

ASSUMPTION: The interview process will focus on assessing the candidate's SEO knowledge, leadership skills, and cultural fit within the TIH group.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Google Data Studio
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The SEO Manager will be expected to have a strong working knowledge of industry-standard SEO tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional results?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you thrive in a fast-paced and results-driven work environment, with a focus on continuous improvement?

ASSUMPTION: Successful candidates will possess a strong customer focus, be comfortable working in a collaborative team environment, and thrive in a dynamic and results-driven work environment.

⚠️ Potential Challenges

• Managing multiple brands and stakeholders with varying priorities and requirements.
• Keeping up with the latest SEO trends and best practices in a rapidly evolving digital landscape.
• Balancing the need for strategic planning with the demands of day-to-day project management.
• Working effectively with both internal and external SEO teams and agencies.

ASSUMPTION: The SEO Manager will need to possess strong project management, communication, and leadership skills to overcome these challenges effectively.

📈 Similar Roles Comparison

• Unlike other SEO Manager roles, this position requires experience in managing SEO within a multi-brand organisation and across various teams.
• TIH's diverse range of financial services and commitment to innovation set it apart from other employers in the industry.
• Career progression opportunities within the TIH group may differ from those in other organisations, depending on the specific brands and subsidiaries within the group.

ASSUMPTION: Candidates should consider the unique aspects of this role and the TIH group when comparing it to other SEO Manager positions in the market.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new brand launch.
• Conducting a thorough SEO audit of an existing website and implementing recommended improvements.
• Managing an SEO agency to deliver onsite and offsite optimisation projects and ensuring optimal performance.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the SEO Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team structure and how this role fits within it?
• How does TIH support the professional development and growth of its SEO team members?
• What are the key priorities for this role in the first 90 days?
• How does TIH measure the success of its SEO efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company culture like, and how does it support the work of the SEO team?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://wd3.myworkdaysite.com/recruiting/telesure/Wday/job/Gauteng-Johannesburg/SEO-Manager_JR102308-1
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a compelling cover letter that demonstrates your understanding of the role and TIH's business.
• Prepare for the interview process by researching TIH's business, industry trends, and the specific requirements of the role.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.