📌 Core Information
🔹 Job Title: SEO Manager - GAME and Studio
🔹 Company: Frasers Group
🔹 Location: Shirebrook, Derbyshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail, Digital Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategy for allocated site/brand
- Leading and managing SEO team to improve website performance
- Collaborating with external partners for SEO tools and services
- Driving organic traffic and revenue growth through SEO techniques
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO best practices.
📋 Key Responsibilities
✅ Developing and executing SEO strategy for allocated site/brand in collaboration with the SEO Lead
✅ Leading and managing SEO team, including probationary reviews, 1:1s, ER, hiring involvement, and performance management
✅ Monitoring and improving site KPIs and revenue targets
✅ Carrying out keyword research and managing site technical issues to support SEO roadmap
✅ Delivering SEO link building campaigns and staying updated on industry developments
✅ Sharing initiatives, best practices, and results with the wider team
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on SEO work. Successful candidates will be comfortable wearing multiple hats and prioritizing tasks accordingly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in an SEO-focused role, with a strong emphasis on technical SEO and link building
Required Skills:
- Proven experience owning SEO responsibilities at a site that derives revenue through consumer traffic
- Strong focus on technical aspects of SEO
- Excellent problem-solving and analytical skills
- Ability to self-manage and keep track of multiple projects
- Genuine passion for SEO and online marketing
- Experience with content marketing and social campaigns
Preferred Skills:
- Experience with specific SEO tools (e.g., Botify, Pi-datametrics, Partoo, Croud)
- Familiarity with the retail industry
- Experience managing remote teams
ASSUMPTION: Candidates with a strong background in SEO and a proven track record of driving organic traffic growth are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £65,000 per annum (based on industry standards for an SEO Manager role with 5-10 years of experience)
Benefits:
- Reward, Recognition, and Opportunities (e.g., Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (e.g., Frasers Fit, Retail Trust)
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for an SEO Manager role with the given experience level. Actual salary may vary depending on factors such as performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on sports, premium, and luxury brands
Company Size: 10,001+ employees (global powerhouse with multiple brands and locations)
Founded: 1982, with a history of growth and diversification
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
- Collection of iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Believes in taking high risks for greater rewards and pushing the boundaries of traditional retail environments
Company Specialties:
- Retail
- E-commerce
- Brand management
- Digital marketing
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a well-established retailer with a strong presence in the UK and globally. They are known for their innovative approach to retail and their diverse portfolio of brands.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and progression within the company
Reporting Structure: Reports directly to the SEO Lead, with line management responsibilities for the SEO team
Work Arrangement: Full-time, on-site role with flexibility for remote work as needed
Growth Opportunities:
- Progression within the SEO team or broader digital marketing department
- Expansion of responsibilities based on performance and company growth
- Potential to work on multiple brands and sites within the Frasers Group portfolio
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work available)
Office Location(s): Shirebrook, Derbyshire, United Kingdom
Geographic Context:
- Shirebrook is a town in Derbyshire, England, with a population of approximately 14,000 people
- Located near the M1 motorway, with easy access to major cities such as Nottingham, Sheffield, and Manchester
- Offers a mix of urban and rural living, with nearby countryside and outdoor activities
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The Shirebrook office offers a convenient location for commuters, with easy access to major transportation links and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Behavioral interview with the Recruiter (culture and values-focused)
- Technical interview(s) with the Hiring Manager/wider team (including presentation/task)
Key Assessment Areas:
- SEO knowledge and experience
- Leadership and team management skills
- Problem-solving and analytical skills
- Alignment with company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare for behavioral interview questions using the STAR method
- Research Frasers Group and the retail industry to demonstrate your knowledge and enthusiasm
ATS Keywords: SEO, SEO Manager, SEO Strategy, SEO Team, Organic Traffic, Revenue Growth, Technical SEO, Link Building, Keyword Research, Campaign Reporting, Online Marketing, Social Campaigns
ASSUMPTION: The interview process is designed to assess candidates' technical skills, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- SEO tools (e.g., Botify, Pi-datametrics, Partoo, Croud)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant SEO tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you have a genuine passion for SEO and online marketing?
- Are you comfortable managing a team and driving results through their efforts?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Frasers Group's core values and a comfortable working style within the company's fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a team with varying levels of SEO expertise
- Balancing multiple projects and priorities
- Keeping up with industry trends and algorithm changes
- Working in a fast-paced, results-driven environment
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses on a specific brand (GAME and Studio) within the Frasers Group portfolio, requiring a deep understanding of the brand's unique SEO needs
- Industry-specific context: Retail SEO roles may differ from those in other industries due to unique customer behavior and market trends
- Career path comparison: SEO Manager roles can lead to senior SEO positions, SEO Director roles, or broader digital marketing leadership opportunities
ASSUMPTION: While this role shares similarities with other SEO Manager positions, its unique focus on a specific brand within the Frasers Group portfolio sets it apart.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the GAME and Studio website
- Developing and executing a targeted link building campaign to improve domain authority
- Optimizing on-page SEO elements to improve organic click-through rates and conversions
ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and leadership aspects of the SEO Manager role at Frasers Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the SEO team collaborate with other departments (e.g., Content, Marketing, IT) to drive results?
- What opportunities are there for professional development and growth within the SEO team or broader digital marketing department?
- How does Frasers Group support work-life balance for its employees?
- What are the most challenging aspects of working in a fast-paced, results-driven retail environment?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare for behavioral interview questions using the STAR method
- Research Frasers Group and the retail industry to demonstrate your knowledge and enthusiasm
- Follow up with the Recruiter one week after submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
