SEO manager (m/f/x)

📌 Core Information

🔹 Job Title: SEO Manager (m/f/x)

🔹 Company: konfetti GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive SEO strategy to enhance organic visibility and reach of konfetti
• Collaborating closely with engineering and product development teams to integrate SEO requirements into product roadmaps
• Optimizing technical SEO aspects such as crawlability, pagespeed, indexing, structured data, and internal linking
• Monitoring and reporting central KPIs and building efficient internal SEO processes and guidelines

ASSUMPTION: This role requires a strong focus on technical SEO and collaboration with various teams to drive organic growth for the company.

📋 Key Responsibilities

✅ Developing and implementing a whole SEO strategy to increase organic visibility and reach of konfetti

✅ Building and continuously optimizing LLM SEO strategies, especially for AI-generated content and semantic search coverage

✅ Managing all technical SEO aspects in close coordination with the engineering team

✅ Collaborating with the product development team to integrate SEO requirements into product and feature roadmaps

✅ Conducting technical SEO audits using tools like Screaming Frog, Sistrix, Ahrefs, Google Search Console, and PageSpeed Insights, and deriving concrete action recommendations

✅ Optimizing existing pages and contributing to new content and landing page formats in close collaboration with the content team

✅ Monitoring and reporting central KPIs and establishing efficient internal SEO processes and guidelines for sustainable performance improvement

ASSUMPTION: This role involves a mix of strategic planning, technical execution, and cross-functional collaboration to drive SEO success.

🎯 Required Qualifications

Education: Not specified

Experience: At least 2 years of experience in SEO (on-page, off-page, and technical SEO)

Required Skills:

• Strong technical understanding of website architecture, crawling, indexing, structured data, and pagespeed
• Expertise in using popular SEO tools such as Screaming Frog, Search Console, Sistrix, and Ahrefs
• Deep interest in AI and LLMs and their impact on search behavior and content strategies
• Product affinity: Enjoy working cross-functionally with product, engineering, and content teams
• Analytical, structured working approach and high self-motivation

Preferred Skills:

• Experience or willingness to take on leadership responsibilities in the medium term

ASSUMPTION: Candidates should have a strong technical background in SEO and be comfortable working in a dynamic, growing startup environment.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry standards, the estimated salary range for this role is €50,000 - €70,000 per year (gross). This estimate takes into account the company's size (11-50 employees) and the required experience level (2-5 years).

Benefits:

• Attractive base salary plus performance-based compensation
• Employee shares in konfetti
• 50% konfetti employee discount on all courses and experiences
• 25 days of base vacation (plus half-day off on Christmas Eve and New Year's Eve) + 1 vacation day per year of employment, capped at 30 days
• Discounted membership at Urban Sports Club
• Structured onboarding program with a personal buddy
• Responsibility and direct feedback from day one
• Flat hierarchies and short decision-making processes
• Independent projects and creative freedom for ideas
• The best team events

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards and company size. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet. konfetti operates in the market for local classes, workshops, and team-building events, focusing on digitizing a predominantly technology-free industry.

Company Size: 11-50 employees. As a mid-sized company, konfetti offers a dynamic work environment with opportunities for growth and impact.

Founded: 2021. konfetti was founded in 2021 and has since grown to work with over 2,000 providers, offering more than 9,000 courses in Germany, Austria, and online.

Company Description:

• konfetti is the go-to booking platform for local classes and activities, team-building experiences, and gifts
• The company leads the way by digitizing a predominantly technology-free industry and shaping a new way for local workshops and their customers to connect
• konfetti is more than an online booking platform, offering seamless booking software for partners to manage and grow their workshops and classes

Company Specialties:

• Marketplace for local workshops and classes
• Events and team-building experiences
• Classes and creator platform
• SaaS and software for workshops

Company Website: https://gokonfetti.com/de-de/?utm_source=linkedin&utm_medium=page&utm_campaign=page

ASSUMPTION: As a mid-sized tech company, konfetti offers a dynamic work environment with opportunities for growth and impact. The company's focus on digitizing a traditional industry presents unique challenges and opportunities for SEO professionals.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced SEO professionals looking to drive organic growth in a dynamic, growing company.

Reporting Structure: The SEO manager will report directly to the company's leadership team and collaborate closely with various departments, including engineering, product development, and content.

Work Arrangement: On-site. This role requires working on-site at konfetti's offices in Berlin or Cologne, with a focus on collaboration and cross-functional teamwork.

Growth Opportunities:

• As the company grows, there will be opportunities for the SEO manager to take on more responsibilities and potentially lead a team
• Working closely with various departments will provide opportunities to learn and develop new skills
• The dynamic nature of the company's industry presents opportunities for innovation and growth

ASSUMPTION: This role offers opportunities for growth and development within a dynamic, growing company. Candidates should be comfortable working in a fast-paced environment and be eager to take on new challenges as the company expands.

🌍 Location & Work Environment

Office Type: Hybrid. konfetti offers a hybrid work environment, with employees working both on-site and remotely.

Office Location(s): Berlin and Cologne

Geographic Context:

• Cologne is the fourth-largest city in Germany, located in the state of North Rhine-Westphalia
• The city is known for its vibrant cultural scene, including art, music, and events
• Cologne is an important economic hub, with a strong focus on the technology and media industries

Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break)

ASSUMPTION: Working in Cologne offers candidates the opportunity to live and work in a vibrant, culturally rich city with a strong tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the leadership team

Key Assessment Areas:

• Technical SEO skills and knowledge
• Strategic thinking and planning
• Cross-functional collaboration and communication
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to emphasize your fit with konfetti's mission and company culture
• Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and implementation

ATS Keywords: SEO, technical SEO, crawlability, pagespeed, indexing, structured data, internal linking, SEO strategy, AI, LLM, cross-functional collaboration, product affinity

ASSUMPTION: The application process for this role will focus on assessing the candidate's technical SEO skills, strategic thinking, and ability to work collaboratively with various teams.

🛠️ Tools & Technologies

• SEO tools: Screaming Frog, Search Console, Sistrix, Ahrefs
• AI and LLM tools: Not specified
• Project management tools: Not specified

ASSUMPTION: Candidates should be comfortable using popular SEO tools and be eager to learn and adopt new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated, but the company's focus on digitizing a traditional industry and shaping new connections suggests a culture of innovation and adaptability
• The company's emphasis on team events and employee discounts indicates a focus on employee engagement and well-being

Work Style:

• Collaborative: The role requires working closely with various teams, including engineering, product development, and content
• Dynamic: The company's growth and focus on innovation create a fast-paced work environment
• Results-driven: The role focuses on driving organic growth and improving SEO performance

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with various teams to drive SEO success?
• Do you have a strong technical background in SEO and a deep interest in AI and LLMs?

ASSUMPTION: Candidates should assess their fit with the company's focus on innovation, collaboration, and results-driven work.

⚠️ Potential Challenges

• The company's focus on digitizing a traditional industry may present unique SEO challenges and opportunities
• Working in a dynamic, growing startup environment may require adaptability and flexibility
• The role's focus on technical SEO may require candidates to stay up-to-date with the latest trends and best practices
• The company's emphasis on collaboration may require strong communication and teamwork skills

ASSUMPTION: Candidates should be prepared to face unique SEO challenges, adapt to a dynamic work environment, and excel in a collaborative setting.

📈 Similar Roles Comparison

• This role differs from other SEO manager positions in its focus on technical SEO and collaboration with various teams to drive organic growth
• The company's focus on digitizing a traditional industry presents unique SEO challenges and opportunities
• Career path comparison: This role offers opportunities for growth and development within a dynamic, growing company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other SEO manager positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to enhance organic visibility and reach for konfetti
• Conducting a technical SEO audit using tools like Screaming Frog, Sistrix, Ahrefs, Google Search Console, and PageSpeed Insights, and deriving concrete action recommendations
• Optimizing existing pages and contributing to new content and landing page formats in close collaboration with the content team

ASSUMPTION: These sample projects reflect the role's focus on strategic planning, technical execution, and cross-functional collaboration to drive SEO success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO strategy and implementation?
• How does the SEO manager role collaborate with other departments, such as engineering and product development?
• What are the key priorities for the SEO manager in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and implementation
• Follow up with the company one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.