SEO Manager (m/f/x) in Köln

📌 Core Information

🔹 Job Title: SEO Manager (m/f/x) in Köln

🔹 Company: konfetti GmbH

🔹 Location: Köln, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive SEO strategy to enhance organic visibility and reach of konfetti
• Collaborating closely with engineering and product development teams to integrate SEO requirements into product roadmaps
• Optimizing technical SEO aspects such as crawlability, pagespeed, indexing, structured data, and internal linking
• Staying updated with AI and LLM trends and their impact on search behavior and content strategies

ASSUMPTION: This role requires a strong technical understanding of website architecture and a keen interest in AI and LLMs to succeed.

📋 Key Responsibilities

✅ Developing and implementing a whole SEO strategy to increase organic visibility and reach of konfetti

✅ Building and continuously optimizing LLM SEO strategies, especially for AI-generated content and semantic search coverage

✅ Managing all technical SEO aspects in close collaboration with the engineering team

✅ Working closely with the product development team to integrate SEO requirements into product and feature roadmaps

✅ Conducting technical SEO audits using tools like Screaming Frog, Sistrix, Ahrefs, Google Search Console, and PageSpeed Insights, and deriving concrete action recommendations

✅ Optimizing existing pages and contributing to new content and landing page formats in close collaboration with the content team

✅ Monitoring and reporting central KPIs and establishing efficient internal SEO processes and guidelines for sustainable performance improvement

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Computer Science, or a related discipline)

Experience: At least 2 years of experience in SEO, including on-page, off-page, and technical aspects

Required Skills:

• Proven expertise in SEO strategy development and implementation
• Strong technical understanding of website architecture, crawling, indexing, structured data, and pagespeed
• Proficiency in using SEO tools such as Screaming Frog, Search Console, Sistrix, and Ahrefs
• Deep interest in AI and LLMs and their influence on search behavior and content strategies
• Strong analytical and structured working approach with high levels of responsibility

Preferred Skills:

• Experience in leading or mentoring team members
• Fluency in German and English

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive edge in this position.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and performance)

Benefits:

• Employee shares in konfetti
• 50% konfetti employee discount on all courses and experiences
• 25 days of base vacation (plus half-day off on Christmas Eve and New Year's Eve) + 1 vacation day per year of employment, capped at 30 days
• Discounted membership at Urban Sports Club
• Structured onboarding program with a personal buddy
• Responsibility and direct feedback from day one
• Flat hierarchies and short decision-making paths
• Independent projects and creative freedom for ideas
• The best team events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2021

Company Description:

• konfetti is the go-to booking platform for local classes and activities, team building experiences and gifts
• The company leads the way by digitizing a predominantly technology-free industry and shaping a new way in which local workshops and their customers connect
• konfetti is much more than an online booking platform, as it also offers seamless booking software for its partners

Company Specialties:

• Marketplace for local workshops and classes
• Events and team-building experiences
• Software and platform for workshop management

Company Website: https://gokonfetti.com/de-de/?utm_source=linkedin&utm_medium=page&utm_campaign=page

ASSUMPTION: Working at konfetti offers a dynamic and innovative environment, with opportunities for growth and impact in a rapidly evolving industry.

📊 Role Analysis

Career Level: Mid-level to Senior (depending on experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential to take on leadership responsibilities and mentor junior team members
• Opportunities to contribute to the company's growth and expansion into new markets
• Chance to develop expertise in AI and LLM-driven SEO strategies

ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a passion for driving innovation in the SEO field.

🌍 Location & Work Environment

Office Type: Hybrid (with a focus on on-site work)

Office Location(s): Berlin and Köln, Germany

Geographic Context:

• Köln is the fourth-largest city in Germany, located in the state of North Rhine-Westphalia
• The city is known for its vibrant cultural scene, including art, music, and literature
• Köln is home to several major corporations and offers a diverse range of job opportunities

Work Schedule: Standard full-time work hours, with flexibility for remote work arrangements

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, fostering productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• SEO expertise and strategic thinking
• Technical skills and problem-solving abilities
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and technical interview questions related to SEO strategies and tools

ATS Keywords: SEO strategy, technical SEO, AI, LLM, crawlability, pagespeed, indexing, structured data, internal linking, SEO tools, SEO audit, content optimization

ASSUMPTION: Applicants should emphasize their SEO expertise and strategic thinking in their application materials and interviews.

🛠️ Tools & Technologies

• SEO tools: Screaming Frog, Search Console, Sistrix, Ahrefs
• AI and LLM platforms: TensorFlow, PyTorch, Hugging Face, etc.
• Project management tools: Asana, Trello, or similar

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Customer-centric approach

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Strong focus on results and performance

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in AI and LLM-driven SEO strategies?
• Can you provide an example of a successful SEO campaign you've led, and how you measured its impact?
• How do you approach working collaboratively with cross-functional teams to integrate SEO requirements into product roadmaps?

ASSUMPTION: Candidates who demonstrate a strong alignment with konfetti's values and a proactive, results-driven work style will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving SEO landscape, particularly in the context of AI and LLMs
• Balancing the need for short-term results with long-term strategic planning
• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Adapting to the unique cultural and operational aspects of a growing startup

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the company's continued growth and success.

📈 Similar Roles Comparison

• This role focuses more on strategic SEO and technical aspects compared to traditional SEO specialist or executive roles
• Konfetti's unique business model and focus on local workshops and classes set this role apart from similar positions in other industries
• Career progression in this role may involve taking on leadership responsibilities or expanding into related areas, such as content strategy or marketing

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to improve organic traffic by 50% within the first six months
• Conducting a technical SEO audit and identifying opportunities to improve crawlability, pagespeed, and indexing, resulting in a 30% increase in organic traffic
• Collaborating with the content team to optimize existing pages and create new content formats, leading to a 25% increase in engagement and conversions

ASSUMPTION: These sample projects illustrate the strategic and technical aspects of the role and the impact a successful candidate could have on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO landscape at konfetti and the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as product development and engineering, to integrate SEO requirements into product roadmaps?
• What are the most significant challenges facing the SEO team at konfetti, and how has the company addressed them in the past?
• How does konfetti support the professional development and growth of its employees, particularly in the SEO and marketing fields?
• What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how are they tracked and reported?

ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/gokonfetti/14473741-seo-manager-m-f-x-in-koeln
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the interview by researching konfetti's business model and unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.