📌 Core Information
🔹 Job Title: SEO Manager (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Frankfurt)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational search engine optimization of selected DER Touristik online portals
- Identifying success factors and influencing the SEO roadmap to achieve organic growth and top positions on search engines
- Directly responsible for the seo-konforme implementation of projects in the areas of internationalization, technical developments, and relaunches
- Collaborating with internal stakeholders and external service providers in the areas of content, PR, and development
- Analyzing and presenting relevant KPIs in trading and forecasting processes and planning channel performance based on current trends
ASSUMPTION: This role requires a strong focus on data-driven decision making and excellent communication skills to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and implement SEO strategies for selected DER Touristik online portals
✅ Identify and utilize SEO levers to achieve organic growth and top positions on search engines
✅ Collaborate with internal stakeholders to ensure seo-konforme project implementation in areas such as internationalization, technical developments, and relaunches
✅ Brief and manage external service providers in the areas of content, PR, and development
✅ Analyze and present relevant KPIs in trading and forecasting processes, and plan channel performance based on current trends
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in SEO strategy development and implementation, with a proven track record of successful migration and internationalization projects
Required Skills:
- Proven expertise in technical SEO, including crawling, internal linking, indexing, and rendering
- Experience with modern frameworks such as NextJS
- Strong understanding of web technologies such as HTML, CSS, and JavaScript
- Excellent communication and stakeholder management skills
- Analytical mindset with a strong business acumen
Preferred Skills:
- Fluency in German and English
- Experience with large development teams and prioritization processes
- Proven ability to translate complex SEO requirements into tickets and accompany the development process
ASSUMPTION: Proficiency in German is essential for this role due to the need to communicate effectively with internal stakeholders and external service providers.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for an SEO Manager with 5-10 years of experience in Germany)
Benefits:
- 30 days of vacation
- Subsidized Germany ticket
- Mobile work
- Attractive employee discounts
- 30 days of workation in EU countries
- Training and development opportunities
- Flexible working hours
- Job bike
- Fitness and wellness offers
- Exciting projects
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for an SEO Manager with 5-10 years of experience in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Travel and Tourism)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1927 (Over 90 years ago)
Company Description:
- REWE Group is a leading trade and tourism group in Germany and Europe, with a total external turnover of over €96 billion in 2024
- The company operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and travel agencies
- REWE Group seeks passionate and innovative individuals who can drive change and contribute to the company's transformation and future
Company Specialties:
- Retail and tourism services
- E-commerce and digital transformation
- International operations
Company Website: www.rewe-group.com
ASSUMPTION: REWE Group's extensive size and diverse operations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Head of SEO or a similar position within the DER Touristik Online division
Work Arrangement: On-site (Frankfurt) with potential for mobile work
Growth Opportunities:
- Advancement to a senior SEO management role or a leadership position within the DER Touristik Online division
- Expansion of responsibilities to include additional online portals or regions
- Opportunities to work on cross-functional projects and collaborate with other departments
ASSUMPTION: This role offers significant growth potential within the DER Touristik Online division and the broader REWE Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Frankfurt
Office Location(s): Frankfurt, Germany
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and a major financial hub
- The city offers a high quality of life, with a rich cultural scene, excellent dining options, and numerous recreational opportunities
- Frankfurt is well-connected by public transportation, with easy access to airports and other major cities in Germany and Europe
Work Schedule: Full-time (40 hours per week) with flexible working hours and the potential for mobile work
ASSUMPTION: The on-site work arrangement in Frankfurt allows for better collaboration and integration with the local team and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study presentation
- Final on-site or video interview with the hiring manager and other team members
Key Assessment Areas:
- Technical SEO expertise
- Strategic thinking and problem-solving skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with REWE Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of current SEO best practices and trends
- Research REWE Group and the DER Touristik Online division to demonstrate your enthusiasm for the role and the company
ATS Keywords: SEO strategy, SEO implementation, SEO migration, SEO internationalization, SEO project management, SEO stakeholder management, SEO KPI analysis, SEO channel performance planning
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the HR department.
🛠️ Tools & Technologies
- SEO tools (e.g., Search Console, Screaming Frog, Dev Tools, Ahrefs, Analytics)
- Modern frameworks (e.g., NextJS)
- Web technologies (e.g., HTML, CSS, JavaScript)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned to the SEO Manager.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and change
- Responsibility and sustainability
- Collaboration and teamwork
- Integrity and fairness
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a successful SEO migration or internationalization project you have led?
- How do you prioritize and manage multiple projects and stakeholders effectively?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with REWE Group's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest SEO trends and algorithm changes
- Working in a large, matrixed organization with diverse teams and departments
- Balancing the need for data-driven decision making with the need for quick action and results
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of SEO best practices, and the ability to work effectively in a collaborative, matrixed organization.
📈 Similar Roles Comparison
- This role is similar to other SEO Manager positions but may have a stronger focus on project management and stakeholder collaboration due to the size and structure of REWE Group
- SEO Manager roles in the travel and tourism industry may have unique challenges and opportunities related to internationalization and localization
- Career progression in this role may differ from that in smaller organizations due to the larger size and more complex structure of REWE Group
ASSUMPTION: Candidates should research SEO Manager roles in similar-sized organizations and industries to better understand the unique aspects of this position.
📝 Sample Projects
- Leading a successful SEO migration project for a major DER Touristik online portal
- Implementing a comprehensive SEO strategy for a newly launched international online travel portal
- Conducting a thorough SEO audit and presenting data-driven recommendations to improve organic traffic and search engine rankings
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by an SEO Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO roadmap for the DER Touristik Online division and how this role fits into it?
- How does the SEO team collaborate with other departments and stakeholders within REWE Group?
- What are the most pressing SEO challenges facing the DER Touristik Online division, and how can this role help address them?
- How does REWE Group support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of SEO initiatives within the DER Touristik Online division?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the SEO landscape within REWE Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the REWE Group careers portal
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of current SEO best practices and trends
- Research REWE Group and the DER Touristik Online division to demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
