SEO Manager (m/w/d)

📌 Core Information

🔹 Job Title: SEO Manager (m/w/d)

🔹 Company: Hanseranking GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid, 3 days/week in the office)

🚀 Job Overview

Key aspects of this role include:

• Independently managing SEO projects for clients, from strategy to implementation
• Developing individual SEO concepts and continuously optimizing on-page and off-page elements
• Conducting in-depth analyses, keyword research, and competitor comparisons
• Monitoring performance using tools and KPIs, and creating informative reports
• Collaborating with other departments to improve clients' overall performance

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on driving results through strategic SEO management.

📋 Key Responsibilities

✅ Betreuen eigenverantwortlich SEO-Projekte unserer Kunden – von der Strategie bis zur Umsetzung

✅ Entwickeln individueller SEO-Konzepte und optimieren kontinuierlich On- und Offpage

✅ Führen tiefgehende Analysen, Keyword-Recherchen und Wettbewerbsvergleiche durch

✅ Überwachen die Performance der Maßnahmen via Tools und KPIs (z. B. Sistrix, Ryte, GSC, GA4)

✅ Erstellen aussagekräftiger Reports und kommunizieren direkt mit Kunden und Partnern

✅ Identifizieren Trends, testen neue Tools & Methoden und entwickeln daraus konkrete Optimierungsansätze

✅ Arbeiten eng mit anderen Abteilungen zusammen, um die Performance der Kunden ganzheitlich zu verbessern.

✅ Bringen das eigene Wissen aktiv ein – z. B. in Webinaren oder Workshops

ASSUMPTION: Successful candidates will have a strong background in SEO and a proven track record of driving results for clients.

🎯 Required Qualifications

Education: A completed degree or training in marketing, media, communication, or a related field

Experience: Initial practical experience in SEO

Required Skills:

• Excellent German language skills, both written and spoken
• Strong analytical skills and data-driven mindset
• Proficient in SEO tools such as Google Search Console, Analytics, Sistrix, Ryte, etc.
• Excellent Excel skills
• Performance-oriented and solution-focused work style

Preferred Skills:

• Experience with specific SEO tools or platforms
• Familiarity with HTML and CSS
• Knowledge of JavaScript or other programming languages

ASSUMPTION: While not explicitly stated, having experience with specific SEO tools and platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on experience and industry standards for SEO Managers in Germany)

Benefits:

• Exciting projects for SMEs from various industries
• Creative freedom to solve diverse and challenging tasks
• Flexible working hours – in our modern office in Hamburg's old town
• Option for home office including equipment
• Modern equipment (MacBooks)
• 30 days of vacation
• An extra day off on your birthday
• Employee discounts on leisure activities and brand products
• Full coverage of the Germany ticket costs
• Job bike – affordable leasing offers for E-bikes and bicycles
• Company pension scheme
• Family-like work environment with many great company events
• Flat hierarchies and quick decision-making processes
• Very good advancement and development opportunities
• Company fitness with Wellpass

Working Hours: 40 hours per week, with flexible working hours and the option for home office

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Managers in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in SEO, SEA, and social media marketing

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2014, with a focus on providing tailored online marketing solutions for clients

Company Description:

• Hanseranking is a specialist in SEA and SEO, offering a wide range of services to help clients improve their online visibility and performance
• The company is a Google Premium Partner and Microsoft Elite Partner, demonstrating its expertise in these platforms
• Hanseranking prides itself on providing personalized service, working closely with clients to understand their unique needs and develop customized strategies

Company Specialties:

• SEO (OnPage, OffPage, Mobile, Local, Relaunch)
• SEA (Google Ads, Microsoft Ads, YouTube Ads)
• Google Analytics, Google Tag Manager, Conversion Tracking, Remarketing
• Social Media Marketing
• Google Unternehmensprofile

Company Website: https://www.hanseranking.de/

ASSUMPTION: Hanseranking's focus on personalized service and expertise in various online marketing disciplines makes it an attractive choice for candidates seeking to grow in the field.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The SEO Manager will report directly to the management team and work closely with other departments to drive client success

Work Arrangement: Hybrid, with 3 days per week in the office and the option for home office

Growth Opportunities:

• Advancement to senior or management roles within the SEO department
• Expanding expertise into related fields, such as SEA or social media marketing
• Taking on more responsibilities and leading projects or teams

ASSUMPTION: Successful candidates will have the opportunity to grow within the company, taking on more responsibilities and expanding their expertise as they progress in their career.

🌍 Location & Work Environment

Office Type: Modern office in Hamburg's old town, with a family-like work environment and many great company events

Office Location(s): Admiralitätstraße, 58, Hamburg, Hamburg 20459, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong economy
• The office is located in the city center, providing easy access to public transportation and various amenities
• The city is known for its maritime heritage and is home to numerous ports and shipyards

Work Schedule: Flexible working hours, with the option for home office

ASSUMPTION: The modern office and flexible work arrangements provide an attractive and comfortable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• On-site interview with the management team to discuss the role, responsibilities, and expectations
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities
• Final interview with the CEO or another senior member of the management team

Key Assessment Areas:

• SEO knowledge and experience
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company
• Prepare for the technical assessment or case study by brushing up on your SEO skills and researching industry trends
• Be prepared to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: SEO, Online Marketing, Data Analysis, Keyword Research, Performance Monitoring, Reporting, Communication, Teamwork, Problem Solving, Excel, SEO Tools, Strategy Development, Trend Identification, Workshops, Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's SEO skills, cultural fit, and long-term potential within the company.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Analytics, Sistrix, Ryte, etc.
• Office suite: Microsoft Office or Google Workspace
• Project management: Asana, Trello, or similar
• Communication: Slack, Microsoft Teams, or similar

ASSUMPTION: Candidates should be proficient in using SEO tools and have experience with office suites and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Transparency and open communication

Work Style:

• Performance-oriented and results-driven
• Creative and innovative
• Adaptable and flexible
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a strong customer focus and enjoy working collaboratively with clients and teams?
• Are you comfortable working in a dynamic and fast-paced environment, adapting to changes and new challenges?
• Do you have a growth mindset and a desire to continuously learn and improve your skills?

ASSUMPTION: Candidates who align with Hanseranking's company values and work style will be more likely to succeed in the role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest SEO trends and algorithm changes, necessitating continuous learning and adaptation
• Balancing the need for data-driven decision-making with the importance of creativity and innovation in SEO strategies
• Working in a hybrid environment, requiring strong communication and collaboration skills to coordinate with both on-site and remote team members

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their SEO expertise, strong organizational skills, and adaptability.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position offers a more hands-on approach to client projects, with a focus on independent management and strategic decision-making
• Hanseranking's focus on personalized service and expertise in various online marketing disciplines sets it apart from other agencies
• Candidates can expect a clear career path and opportunities for growth within the company, as well as a competitive salary and benefits package

ASSUMPTION: Candidates should consider their preference for a more hands-on or strategic role, as well as the company's unique focus on personalized service, when comparing this opportunity to other SEO Manager positions.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new e-commerce client, focusing on improving organic traffic and conversions
• Conducting a comprehensive SEO audit for an existing client's website, identifying and addressing technical and on-page optimization issues
• Managing a team of SEO specialists to execute a large-scale SEO campaign for a major brand, involving keyword research, on-page optimization, and link building

ASSUMPTION: Successful candidates will have experience with a range of SEO projects, from strategic planning and execution to technical audits and team management.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO projects I would be working on, and how they align with the company's goals?
• How does Hanseranking support the professional development and growth of its SEO team members?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
• How does Hanseranking measure the success of its SEO campaigns, and what key performance indicators (KPIs) does it track?
• What is the company's culture like, and how do employees collaborate and communicate with one another?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the SEO industry and Hanseranking's unique offerings.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical assessment or case study by brushing up on your SEO skills and researching industry trends
• Be prepared to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.