📌 Core Information
🔹 Job Title: SEO Manager (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational search engine optimization of selected DER Touristik online portals
- Identifying success levers and influencing SEO roadmap for organic growth and top search engine positions
- Collaborating with internal stakeholders for SEO-compliant campaigns, developments, and relaunches
- Conducting audits, data-driven analysis, and presenting relevant KPIs in trading and forecasting processes
- Managing external service providers in content, PR, and development areas
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
✅ Develop and implement SEO strategies for selected DER Touristik online portals
✅ Conduct on-page and off-page optimization, including technical SEO aspects like crawling, indexing, and rendering
✅ Collaborate with internal stakeholders to ensure SEO compliance in campaigns, developments, and relaunches
✅ Manage external service providers in content, PR, and development areas
✅ Plan and present channel performance based on current trends and relevant KPIs
ASSUMPTION: This role requires a strong understanding of SEO best practices, experience with relevant tools, and the ability to work effectively with both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Completed degree in marketing with a focus on SEO or a comparable qualification
Experience: At least 5 years of solid professional experience in developing and implementing SEO strategies
Required Skills:
- Proven expertise in on-page and off-page optimization, as well as technical SEO aspects
- Strong analytical skills and data-driven approach
- Excellent communication and stakeholder management skills
- Fluency in German (C1 level or equivalent)
Preferred Skills:
- Experience with tourism portals and platforms
- Fluency in English (C1 level or equivalent)
- Experience with budget responsibility
ASSUMPTION: Applicants should have a strong background in SEO and be comfortable working in a dynamic, data-driven environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI estimate based on market research and experience level)
Benefits:
- 30 days of vacation
- Attractive employee discounts
- Flexible working hours
- Mobile working
- Job bike
- Training and development opportunities
- Exciting projects
- Subsidized Germany ticket
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on tourism and travel
Company Size: 10,001+ employees (global), with a decentralized structure and multiple brands
Founded: 1927, with a rich history and strong market presence in Europe
Company Description:
- REWE Group is a leading trade and tourism group in Germany and Europe
- Operates in various sectors, including retail, tourism, and wholesale
- Emphasizes cooperative organization, innovation, and a strong community spirit
Company Specialties:
- Retail (REWE, REWE CENTER, nahkauf, BILLA, PENNY, IKI, toom Baumarkt)
- Drugstores (BIPA)
- E-commerce (REWE Liefer- und Abholservice, Zooroyal, Weinfreunde)
- Travel and Tourism (DERTOUR Group, including travel agencies, tour operators, and online portals)
Company Website: karriere.rewe-group.com
ASSUMPTION: REWE Group offers a diverse range of career opportunities, with a strong focus on innovation, sustainability, and employee development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of SEO and works closely with various internal stakeholders, as well as external service providers
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Progression to a senior or management role within the SEO team
- Expansion into other areas of digital marketing or e-commerce
- International assignments or projects within the global REWE Group
ASSUMPTION: This role offers significant growth potential, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being
Office Location(s): Frankfurt, with additional offices across Germany and Europe
Geographic Context:
- Frankfurt is a major economic and cultural hub in Germany, with a diverse and international population
- The city offers a high quality of life, with numerous parks, museums, and cultural attractions
- Frankfurt is well-connected by public transportation and has an international airport
Work Schedule: Full-time, with flexible working hours and the option for mobile working
ASSUMPTION: The work environment at REWE Group is dynamic, collaborative, and focused on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and initial screening
- Phone or video call with the HR department
- On-site interview with the SEO team and relevant stakeholders
- Final interview with the Head of SEO
Key Assessment Areas:
- SEO expertise and technical skills
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and technical interview questions related to SEO best practices and strategies
- Research REWE Group and the DER Touristik brand to demonstrate your enthusiasm and cultural fit
ATS Keywords: SEO, search engine optimization, online marketing, digital marketing, content management, stakeholder management, KPI, data analysis, technical SEO, crawling, indexing, rendering
ASSUMPTION: The application process at REWE Group is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- SEO tools (Search Console, Screaming Frog, Dev Tools, Ahrefs, Analytics)
- Project management tools (e.g., JIRA, Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Applicants should be comfortable using a range of SEO tools and collaborating with various teams and stakeholders using project management and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and entrepreneurship
- Responsibility and sustainability
- Openness and trust
- Performance and quality
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous learning and development
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with a diverse range of stakeholders, both internal and external?
- Do you share REWE Group's commitment to innovation, sustainability, and customer focus?
ASSUMPTION: Applicants should assess their fit with REWE Group's company values and work style to ensure a successful and fulfilling career within the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic, fast-paced environment
- Collaborating effectively with a diverse range of stakeholders, including internal teams and external service providers
- Keeping up with the latest SEO trends and best practices in a rapidly evolving field
- Balancing the need for data-driven decision-making with the need for creativity and innovation
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to other SEO Manager positions, but with a focus on the tourism and travel industry
- Applicants should have experience in SEO, but may need to familiarize themselves with the unique aspects of the tourism and travel sector
- Career progression may involve moving into other areas of digital marketing or e-commerce within the REWE Group
ASSUMPTION: Applicants should research the tourism and travel industry to understand the unique aspects of this role and how it compares to similar SEO Manager positions in other industries.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a DER Touristik online portal and developing a data-driven roadmap for organic growth
- Collaborating with internal stakeholders to optimize the SEO performance of a major tourism campaign
- Managing external service providers to deliver high-quality content and PR services that support SEO goals
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven organic growth and improved SEO performance in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team structure and how this role fits within it?
- What are the most pressing SEO challenges facing DER Touristik online portals, and how can this role address them?
- How does REWE Group support the professional development and growth of its employees, particularly in the SEO team?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does REWE Group foster a culture of innovation and continuous learning within its SEO team?
ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and technical interview questions related to SEO best practices and strategies
- Research REWE Group and the DER Touristik brand to demonstrate your enthusiasm and cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
