SEO MANAGER (m/w/d)

📌 Core Information

🔹 Job Title: SEO Manager (m/w/d)

🔹 Company: Hanseranking GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing SEO projects for various industries
• Developing and implementing SEO strategies
• Conducting SEO analyses and keyword research
• Monitoring and reporting on SEO performance
• Collaborating with other departments to improve client performance

ASSUMPTION: This role requires a strong understanding of SEO principles and tools, as well as excellent communication and analytical skills. The ideal candidate will be proactive, results-driven, and able to work independently.

📋 Key Responsibilities

✅ Create case studies for successful client projects

✅ Manage own client projects across various industries

✅ Develop, realize, and continuously improve SEO strategies

✅ Conduct on-page and off-page optimization

✅ Monitor, report, and control implemented measures

✅ Observe market trends and develop innovative concepts

✅ Collaborate with other departments to improve client performance

✅ Participate in webinars and similar digital formats as an expert

ASSUMPTION: The role involves a mix of strategic planning, hands-on SEO work, and client management. Strong organizational skills and the ability to prioritize tasks are essential.

🎯 Required Qualifications

Education: Completed degree or vocational training in media sciences, marketing, or a related field

Experience: Ideally, some experience in SEO

Required Skills:

• Excellent German language skills in word and writing
• Strong analytical skills and good Excel knowledge
• Affinity for data and structured, self-directed working style

• Excellent communication and teamwork skills
• Creativity and ability to think outside the box
• Familiarity with common SEO tools (Ryte, Sistrix, Google Analytics, Google Search Console, etc.)

Preferred Skills:

• Experience in project management
• Knowledge of additional languages

ASSUMPTION: While experience in SEO is preferred, the company is willing to train the right candidate with the right attitude and skills.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and performance)

Benefits:

• Exciting projects for SMEs from various industries
• Creative freedom to solve diverse and challenging tasks
• Flexible working hours and modern office in Hamburg's old town
• Option for home office with equipment
• Modern equipment (MacBooks)
• Extra day off on your birthday
• Employee discounts on leisure activities and brand products
• Full coverage of Germany ticket costs
• Job bike – affordable leasing offers for E-bikes and bicycles
• Company pension scheme
• Family-like work environment with many great company events
• Flat hierarchies and quick decision-making processes
• Very good advancement and development opportunities
• Company fitness with Wellpass

Working Hours: 40 hours per week, with flexible hours and the option for home office

ASSUMPTION: The salary range is based on industry standards for SEO managers with 0-2 years of experience in Germany. Benefits are comprehensive and aimed at promoting work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on SEO and SEA (Search Engine Advertising)

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2014, with a strong focus on growth and innovation

Company Description:

• Hanseranking is a Google Premium Partner and Microsoft Elite Partner
• They specialize in SEO, SEA, Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, conversion tracking, remarketing, YouTube Ads, on-page and off-page SEO, SEO relaunch, mobile SEO, local SEO, and Google business profiles
• Their mission is to help clients succeed online by providing tailored strategies and exceptional service

Company Specialties:

• SEO
• SEA
• Google Ads
• Microsoft Ads
• Google Analytics
• Google Tag Manager
• Conversion Tracking
• Remarketing
• YouTube Ads
• On-Page SEO
• Off-Page SEO
• SEO Relaunch
• Mobile SEO
• Local SEO
• Google Business Profiles
• Social Media Marketing

Company Website: https://www.hanseranking.de/

ASSUMPTION: Hanseranking is a well-established company in the digital marketing industry, with a strong focus on SEO and SEA. They value innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Junior to Mid-level SEO Manager

Reporting Structure: The SEO Manager will report directly to the Head of SEO or a similar position

Work Arrangement: Hybrid, with 3 days per week in the office and 2 days working remotely

Growth Opportunities:

• Advancement to Senior SEO Manager or similar roles
• Expanding expertise in related areas, such as PPC or content marketing
• Potential to take on leadership responsibilities in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern office in Hamburg's old town

Office Location(s): Admiralitätstraße 58, 20459 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and an important hub for the media and digital industries
• The office is located in the city center, with easy access to public transportation and numerous amenities
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities

Work Schedule: Flexible working hours, with the option for home office

ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and open communication. The location in Hamburg offers a high quality of life and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site interview with the hiring manager and/or team members
• Case study or practical exercise to evaluate SEO skills
• Final interview with the Head of SEO or a similar position

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of SEO projects you've worked on and the results you achieved
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application

ATS Keywords: SEO, Online Marketing, Analytical Skills, Teamwork, Creativity, Communication Skills, Keyword Research, SEO Tools, Data Affinity, Self-Management, Flexibility, Reporting, Market Observation, Project Management, Continuous Learning

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their SEO experience and provide specific examples of their work.

🛠️ Tools & Technologies

• Ryte
• Sistrix
• Google Analytics
• Google Search Console
• Google Ads
• Microsoft Ads
• Google Tag Manager
• Excel
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools listed are commonly used in the SEO industry and are essential for the role. Familiarity with these tools is expected, and candidates should be prepared to discuss their experience with them in the interview.

👔 Cultural Fit Considerations

Company Values:

• Passion for online marketing
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus
• Innovation and creativity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• Do you have a passion for online marketing and a strong desire to learn and grow in the industry?
• Are you a team player who enjoys collaborating with others and contributing to a positive work environment?
• Do you have a results-driven mindset and a strong focus on continuous improvement?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?

ASSUMPTION: Hanseranking values candidates who are passionate about online marketing, collaborative, results-driven, and comfortable working in a dynamic environment. Applicants should be prepared to discuss their alignment with these values in the interview.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks
• The SEO industry is constantly evolving, requiring continuous learning and adaptation
• The role may involve working with clients who have varying levels of SEO knowledge, requiring strong communication and education skills
• The work environment may be dynamic and fast-paced, which may not be suitable for candidates who prefer a more structured or predictable work environment

ASSUMPTION: The role presents both opportunities and challenges, and candidates should be prepared to discuss their ability to manage multiple projects, adapt to change, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position may offer more responsibility and autonomy for a candidate with less experience
• The role may involve working with a wider range of industries and client types, providing more diverse experience and opportunities for growth
• Career progression may be faster in this role due to the company's focus on growth and expansion

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry. Candidates should be prepared to discuss their understanding of the role and how it compares to other SEO Manager positions.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a large e-commerce client and developing a strategic plan to improve their organic traffic
• Managing an SEO campaign for a small local business, including on-page optimization, link building, and local SEO strategies
• Collaborating with the content team to create SEO-optimized content for a B2B client, resulting in a significant increase in organic traffic and leads

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role. Candidates should be prepared to discuss their experience with similar projects and how they would approach them in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO projects I would be working on in this role?
• How does Hanseranking support the professional development of its SEO team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Hanseranking approach collaboration and communication between departments?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be working with. Applicants should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the interview by researching Hanseranking and the role, and practicing your responses to common SEO and behavioral interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to complete a case study or practical exercise to evaluate your SEO skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.