SEO Manager, NOAM

📌 Core Information

🔹 Job Title: SEO Manager, NOAM

🔹 Company: Snowflake

🔹 Location: Menlo Park, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days per week in office)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a forward-looking SEO strategy that aligns with business goals and evolves with algorithm updates, zero-click search, AI-generated answers, and generative search interfaces.
• Leading keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities.
• Collaborating with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike.
• Guiding technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing.
• Championing Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.
• Building high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.
• Monitoring, analyzing, and reporting on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions.
• Partnering cross-functionally with Product, Marketing, Sales, PR, Customer Marketing, and Organic Social teams to ensure SEO is embedded across every digital touchpoint.
• Managing relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence.

ASSUMPTION: This role requires a strategic mindset and the ability to adapt to rapidly evolving search trends and AI-driven discovery.

📋 Key Responsibilities

✅ Define and execute a forward-looking SEO strategy that aligns with business goals and evolves with algorithm updates, zero-click search, AI-generated answers, and generative search interfaces.

✅ Lead keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities.

✅ Collaborate with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike.

✅ Guide technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing.

✅ Champion Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.

✅ Build high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.

✅ Monitor, analyze, and report on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions.

✅ Partner cross-functionally with Product, Marketing, Sales, PR, Customer Marketing, and Organic Social teams to ensure SEO is embedded across every digital touchpoint.

✅ Manage relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence.

ASSUMPTION: This role requires strong communication skills and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-5 years of hands-on SEO experience, ideally in B2B tech or SaaS environments.

Required Skills:

• Deep understanding of modern SEO, including content strategy, technical SEO, and search engine algorithms.
• Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.
• Excellent communication skills with confidence presenting to cross-functional stakeholders.
• Proven experience in content optimization and a solid grasp of search intent.
• Familiarity with Generative AI tools, LLM behavior, and evolving AI-agent-driven search experiences.
• Experience conducting technical SEO audits and implementing scalable fixes.
• Curiosity and adaptability to stay ahead of rapidly evolving search trends.

Preferred Skills:

• Experience with leading SEO and analytics platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs).

ASSUMPTION: Candidates with experience in B2B tech or SaaS environments will have a better understanding of Snowflake's business and target audience.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $123,000 - $165,900 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending account and health savings account.
• At least 12 paid holidays.
• Paid time off.
• Parental leave.
• Employee assistance program.

Working Hours: Full-time position with standard business hours, requiring at least 3 days per week in the Menlo Park office.

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles in the United States. Actual compensation may vary based on individual qualifications and Snowflake's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake is a software development company specializing in data warehousing, cloud, analytics, data lakes, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake has 5,001-10,000 employees, providing a large and established environment for professional growth and collaboration.

Founded: Snowflake was founded in 2012, giving it over a decade of experience in the industry.

Company Description:

• Snowflake delivers the AI Data Cloud to help organizations share data, build apps, and power their business with AI.
• The AI Data Cloud enables organizations to unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: www.snowflake.com

ASSUMPTION: Snowflake's focus on data and AI makes it an attractive employer for candidates interested in cutting-edge technology and data-driven marketing.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, requiring strategic thinking and leadership in SEO.

Reporting Structure: The SEO Manager, NOAM will report directly to the Senior Director of SEO and collaborate with various teams, including content, web, UX, product, marketing, sales, PR, customer marketing, and organic social teams.

Work Arrangement: This role is hybrid, requiring at least 3 days per week in the Menlo Park office.

Growth Opportunities:

• As Snowflake continues to grow, there may be opportunities for the SEO Manager, NOAM to expand their team or take on additional responsibilities.
• Snowflake's focus on AI and data-driven marketing provides ample opportunities for professional development and growth in the field.

ASSUMPTION: The SEO Manager, NOAM role offers significant growth potential as Snowflake's business expands and its SEO needs evolve.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to facilitate innovation and productivity.

Office Location(s): 135 Constitution Dr, Menlo Park, California 94025, US

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing easy access to tech industry events, networking opportunities, and a diverse talent pool.
• The area offers a mix of urban and suburban living, with numerous amenities, cultural attractions, and outdoor recreation options nearby.
• Menlo Park has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Standard business hours, with flexibility for remote work on non-office days.

ASSUMPTION: The Menlo Park office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screen with the hiring manager.
• On-site or virtual interview with cross-functional stakeholders.
• Final interview with the Senior Director of SEO.
• Background check and offer extension.

Key Assessment Areas:

• SEO expertise and strategic thinking.
• Communication and collaboration skills.
• Analytical mindset and data-driven decision-making.
• Cultural fit and alignment with Snowflake's values.

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Snowflake's business and the role's requirements.
• Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills.
• Research Snowflake's company culture and be ready to discuss how your values align with the organization's.

ATS Keywords: SEO, SEO Strategy, Algorithm Updates, AI-Driven Discovery, Zero-Click Search, Generative Search Interfaces, Content Strategy, Technical SEO, Keyword Research, Collaboration, Data Analysis, Stakeholder Communication, SEO Performance, SEO Tools, AI Tools, LLM Behavior, SEO Audits, SEO Trends

ASSUMPTION: Snowflake's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the SEO Manager, NOAM role.

🛠️ Tools & Technologies

• SEO and analytics platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs).
• AI tools and LLM platforms (e.g., ChatGPT, Bard, Google's AI-powered search features).
• Collaboration and project management tools (e.g., Asana, Jira, Confluence).
• Data visualization and reporting tools (e.g., Tableau, Power BI).

ASSUMPTION: The SEO Manager, NOAM will need to be proficient in various SEO, AI, and collaboration tools to effectively perform their role.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Performance
• One Snowflake

Work Style:

• Collaborative and cross-functional.
• Data-driven and analytical.
• Adaptable and forward-thinking.
• Results-oriented and actionable.

Self-Assessment Questions:

• How do you ensure that your SEO strategy aligns with Snowflake's business goals and evolving search trends?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to improve SEO performance?
• How do you stay up-to-date with AI-driven discovery and emerging search behaviors?

ASSUMPTION: Candidates who demonstrate a strong understanding of Snowflake's values and a compatible work style will be better equipped to succeed in the SEO Manager, NOAM role.

⚠️ Potential Challenges

• The SEO landscape is constantly evolving, requiring the SEO Manager, NOAM to stay current with emerging trends and algorithm updates.
• Balancing the needs of various stakeholders and ensuring SEO is embedded across every digital touchpoint can be challenging.
• The hybrid work arrangement may require additional communication and collaboration efforts to maintain productivity and engagement.
• Menlo Park's competitive job market and high cost of living may present challenges for some candidates.

ASSUMPTION: The SEO Manager, NOAM role presents unique challenges that require a proactive, adaptable, and strategic approach.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, the SEO Manager, NOAM position focuses on AI-led discovery and next-gen search behavior, requiring a more forward-looking and strategic mindset.
• Snowflake's focus on data and AI provides a unique context for SEO, with a greater emphasis on generative search interfaces and AI chat interactions.
• Career progression in this role may involve expanding the SEO team or taking on additional responsibilities as Snowflake's business grows.

ASSUMPTION: The SEO Manager, NOAM role offers a unique blend of traditional SEO and cutting-edge AI-driven discovery, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for Snowflake's AI Data Cloud product suite, targeting both traditional search engines and AI-driven discovery platforms.
• Conducting a technical SEO audit of Snowflake's website and implementing scalable fixes to improve crawlability, page speed, and mobile-first indexing.
• Building high-quality, intent-matching content that ranks in traditional SERPs and is referenced in generative answers, driving organic traffic and conversions for Snowflake's products and services.

ASSUMPTION: The SEO Manager, NOAM role involves a wide range of projects, from strategic planning and content creation to technical SEO improvements and performance analysis.

❓ Key Questions to Ask During Interview

• How does Snowflake plan to adapt its SEO strategy to meet the growing influence of AI-driven discovery and generative search interfaces?
• Can you describe the team structure and dynamics within the SEO team and across cross-functional collaborations?
• How does Snowflake foster a culture of innovation and continuous learning, particularly in the context of rapidly evolving search trends?
• What opportunities exist for professional growth and development within the SEO team and across the broader organization?
• How does Snowflake support work-life balance for employees working in a hybrid arrangement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Snowflake's unique culture and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting.
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a cover letter that demonstrates your understanding of Snowflake's business and the role's requirements.
• Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills.
• Research Snowflake's company culture and be ready to discuss how your values align with the organization's.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.