SEO Performance Manager - Brazilian Market

📌 Core Information

🔹 Job Title: SEO Performance Manager - Brazilian Market

🔹 Company: Better Collective A/S

🔹 Location: Rio de Janeiro & Sao Paulo, Brazil

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Hybrid (Rio de Janeiro or Sao Paulo, Brazil)

🚀 Job Overview

Key aspects of this role include:

• Conducting GEO/SEO analysis and audits of websites in the portfolio
• Supporting other teams to create GEO/SEO friendly websites and products
• Executing the GEO/SEO strategy for assigned websites
• Participating in conferences to stay updated on new SEO techniques
• Working with a wide range of SEO tools to improve organic visibility

ASSUMPTION: This role requires a strong understanding of SEO principles and a proactive approach to staying informed about industry trends and algorithm changes.

📋 Key Responsibilities

✅ Conducting GEO/SEO analysis and audits of websites in the portfolio

✅ Supporting other teams to create GEO/SEO friendly websites and products

✅ Executing the GEO/SEO strategy for assigned websites

✅ Participating in conferences to stay updated on new SEO techniques

✅ Using SEO tools to provide insights and improve organic visibility

ASSUMPTION: The role may require occasional travel to attend industry conferences and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 6 years of SEO experience

Required Skills:

• Strong understanding of how search engines work
• Strong understanding of how answer/generative engines work
• Strong technical knowledge (HTML, JavaScript, CSS, etc.)
• Fluency in English and Spanish
• Good presentation skills
• Experience working with tools such as GA, GSC, Screaming Frog, Ahrefs

Preferred Skills:

• Experience working in a multinational environment
• Knowledge of the Brazilian market

ASSUMPTION: Proficiency in Portuguese may be beneficial for this role, but it is not explicitly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for SEO Managers with 6+ years of experience in Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month (gross).

Benefits:

• Competitive salary
• Flexible working hours
• Office perks and social events

Working Hours: Full-time, 8-hour workday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective operates in the digital sports media and iGaming industry, focusing on creating engaging content and fostering passionate communities worldwide.

Company Size: Better Collective has 1,001-5,000 employees globally, with a diverse and international workforce.

Founded: Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark.

Company Description:

• Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities.
• The company covers a vast range of sports and engages a sports audience of more than 450 million visits each month across its portfolio of national and international sports media brands.
• Better Collective is on a mission to excite sports fans through engaging content and foster passionate communities worldwide.

Company Specialties:

• Digital sports media
• Sports betting media
• Esports & gaming communities

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective's international presence and diverse portfolio of brands offer unique opportunities for professional growth and exposure to various aspects of the digital media industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic thinking and leadership skills to drive SEO performance across multiple websites.

Reporting Structure: The SEO Performance Manager will report directly to the Head of Organic Performance LATAM and work closely with various teams, including content, product, and marketing.

Work Arrangement: This role is a hybrid position, with a requirement to work from the Rio de Janeiro or Sao Paulo office for a minimum of 2 days per week.

Growth Opportunities:

• Expanding the SEO strategy to other markets within LATAM
• Developing and mentoring junior SEO team members
• Contributing to the overall growth and success of Better Collective's portfolio of brands

ASSUMPTION: The SEO Performance Manager role offers ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Better Collective's offices in Rio de Janeiro and Sao Paulo are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): Rio de Janeiro and Sao Paulo, Brazil

Geographic Context:

• Rio de Janeiro and Sao Paulo are two of the largest and most vibrant cities in Brazil, offering a rich cultural experience and numerous opportunities for personal and professional growth.
• The cost of living in both cities is relatively high compared to other regions in Brazil, but competitive with other major global cities.
• The time zone for both cities is Brazil Standard Time (BRT, UTC -3).

Work Schedule: The work schedule is full-time, with an 8-hour workday and flexible hours to accommodate a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement allows for a better balance between work and personal life, while still fostering collaboration and teamwork within the office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment
• Final interview with the Head of Organic Performance LATAM

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Better Collective's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Be prepared to discuss your approach to SEO strategy and execution
• Demonstrate your understanding of the Brazilian market and its unique SEO challenges

ATS Keywords: SEO, GEO Analysis, SEO Strategy, HTML, JavaScript, CSS, Google Analytics, Google Search Console, Screaming Frog, Ahrefs, Spanish, English

ASSUMPTION: The application process may take up to 2-3 weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• Screaming Frog
• Ahrefs
• SEMrush
• Moz

ASSUMPTION: The SEO Performance Manager will be expected to use and become proficient in various SEO tools to optimize website performance and organic visibility.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Ambition
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you possess strong communication and presentation skills?

ASSUMPTION: Better Collective values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple websites and teams with varying priorities and deadlines
• Keeping up with the ever-changing landscape of SEO and algorithm updates
• Adapting to a hybrid work environment and balancing remote and in-office work
• Navigating the unique cultural and linguistic nuances of the Brazilian market

ASSUMPTION: The SEO Performance Manager role presents both exciting opportunities and challenges, requiring a proactive and adaptable approach to succeed.

📈 Similar Roles Comparison

• This role focuses on the Brazilian market, requiring a strong understanding of the local language, culture, and SEO landscape
• Compared to similar roles in other markets, this position offers unique insights into the LATAM region and its SEO trends
• Career progression may involve expanding the SEO strategy to other LATAM markets or taking on a more senior leadership role within the organization

ASSUMPTION: The SEO Performance Manager role in the Brazilian market offers a unique blend of regional expertise and global exposure, setting it apart from similar roles in other markets.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a high-traffic sports betting website and implementing recommendations to improve organic visibility
• Developing and executing a targeted link-building campaign to boost the authority and relevance of a niche esports community website
• Optimizing the on-page SEO elements of a portfolio of sports media websites to improve search engine rankings and drive organic traffic

ASSUMPTION: The SEO Performance Manager will be involved in a wide range of projects, requiring a diverse skill set and adaptability to different website types and industries.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Better Collective support the professional growth and development of its employees?
• What are the most significant SEO challenges facing the Brazilian market, and how does this role address them?
• How does Better Collective foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for a technical SEO assessment and be ready to discuss your approach to SEO strategy and execution
• Follow up with the hiring manager, Samuel San Martin (smartin@bettercollective.com), one week after submitting your application if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.