📌 Core Information
🔹 Job Title: SEO Product Manager
🔹 Company: CoStar Group
🔹 Location: Atlanta, GA, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting technical SEO audits of Apartments Network websites
- Developing product requirements for SEO improvements
- Evaluating ranking and application data to identify SEO opportunities
- Conducting website performance reporting and analysis
- Improving organic traffic to Apartments Network sites
ASSUMPTION: This role requires a strong understanding of SEO best practices and experience working with SEO tools. It also involves data analysis and reporting, so proficiency in data interpretation is essential.
📋 Key Responsibilities
✅ Conduct technical SEO audits of Apartments Network websites
✅ Develop product requirements for SEO improvements to Apartments Network websites
✅ Evaluate ranking and application data to identify SEO opportunities, risks, and ongoing site improvements
✅ Conduct website performance reporting and analysis to improve organic traffic to Apartments Network sites
ASSUMPTION: This role requires a high level of technical proficiency in SEO and data analysis. It also involves working with cross-functional teams to implement SEO improvements.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science, Engineering, Information Systems, or a related field
Experience: 2 years of experience with digital marketing and digital platforms, including mobile and social media
Required Skills:
- 2+ years of experience with SEO and growing organic visibility traffic for industry-leading brands in competitive search landscapes
- 2+ years of experience with SEO tools (Screaming Frog, STAT, Moz, Botify, Ahrefs)
- 1+ year of experience with HTML5 and front-end web programming languages
- 1+ year of experience with SEO data-driven content and providing on-page recommendations
- 1+ year of experience with presenting data to a non-technical audience
- 1+ year of experience with Google Analytics, Google Search Console, and Bing Webmaster Tools
Preferred Skills:
- Experience with commercial real estate industry
- Familiarity with Apartments Network websites
ASSUMPTION: While the job listing does not explicitly state preferred qualifications, having industry-specific experience or familiarity with the company's products could be beneficial.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for SEO Product Manager roles with 2-5 years of experience in the real estate industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on CoStar Group products and services
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The benefits listed are common for companies of this size in the real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: CoStar Group operates in the real estate industry, specifically focusing on commercial real estate information, analytics, and online marketplaces.
Company Size: CoStar Group has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: CoStar Group was founded in 1986 and has since grown to become a global leader in its industry.
Company Description:
- CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- The company's major brands include CoStar, LoopNet, Apartments.com, and Homes.com, among others.
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group's focus on data and analytics makes it an attractive employer for individuals interested in working with large datasets and cutting-edge technology in the real estate industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a combination of technical expertise and experience in SEO and digital marketing.
Reporting Structure: The SEO Product Manager will likely report to the Director of Product Management or a similar role within the company's product development team.
Work Arrangement: This role is on-site, requiring the employee to work from CoStar Group's Atlanta office.
Growth Opportunities:
- As a mid-sized company, CoStar Group offers opportunities for career advancement within the product management or SEO teams.
- The company's global presence also provides opportunities for international relocation and career growth.
- With the company's focus on technology and data, there may be opportunities to specialize in specific areas of interest, such as machine learning or data science.
ASSUMPTION: While the job listing does not explicitly mention growth opportunities, CoStar Group's size and focus on technology suggest that there are opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: CoStar Group's Atlanta office is a modern, professional environment with collaborative workspaces and amenities.
Office Location(s): 3438 Peachtree Rd NE, Suite 1500, Atlanta, GA 30326, United States
Geographic Context:
- Atlanta is the capital and most populous city of the state of Georgia, with a diverse economy and a thriving job market.
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break. The company may offer flexible work arrangements, such as working from home on an occasional basis.
ASSUMPTION: While the job listing does not explicitly mention work-life balance, CoStar Group's size and focus on employee development suggest that the company prioritizes work-life balance for its employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a hiring manager
- On-site interview with the product management team
- Final interview with the director or vice president of product management
Key Assessment Areas:
- Technical SEO knowledge and experience
- Data analysis and reporting skills
- Product management skills and experience
- Communication and presentation skills
- Cultural fit with CoStar Group's values and work environment
Application Tips:
- Highlight your experience with SEO tools and data analysis in your resume and cover letter.
- Prepare examples of SEO projects you've worked on and the results you achieved.
- Research CoStar Group's products and services to demonstrate your understanding of the company's business.
ATS Keywords: SEO, digital marketing, technical SEO audits, SEO tools, Google Analytics, Google Search Console, Bing Webmaster Tools, data presentation, content recommendations, organic traffic growth, front-end web programming, performance reporting, risk evaluation, site improvements, mobile platforms, social media
ASSUMPTION: CoStar Group uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords in your application materials will increase your chances of being considered for the role.
🛠️ Tools & Technologies
- SEO tools: Screaming Frog, STAT, Moz, Botify, Ahrefs
- Front-end web programming languages: HTML5
- Data analysis tools: Google Analytics, Google Search Console, Bing Webmaster Tools
- Project management tools: Asana, Jira, or similar
- Office suite: Microsoft Office or Google Workspace
ASSUMPTION: While the job listing does not explicitly mention specific tools or technologies, the required skills and experience suggest that the SEO Product Manager will use a combination of SEO tools, data analysis tools, and project management tools to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven
- Collaborative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to inform decision-making?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders to achieve common goals?
- Do you have a proven track record of driving results and achieving success in a fast-paced, dynamic work environment?
ASSUMPTION: CoStar Group values employees who are data-driven, collaborative, and results-oriented. Candidates who can demonstrate a strong fit with these values will be more likely to succeed in the role.
⚠️ Potential Challenges
- Working with large datasets and complex SEO tools may require a steep learning curve for candidates without extensive experience in the field.
- CoStar Group's focus on data and analytics may require candidates to adapt to a more structured and data-driven work environment than they are used to.
- The role may require occasional travel to CoStar Group's headquarters in Arlington, Virginia, or other offices worldwide.
- The Atlanta office may have a competitive work environment, with high expectations for performance and results.
ASSUMPTION: While CoStar Group offers many opportunities for career growth and development, candidates should be aware of the potential challenges associated with working in a large, data-driven organization.
📈 Similar Roles Comparison
- Compared to other SEO Product Manager roles, this position may require more experience with data analysis and reporting.
- The real estate industry may have unique SEO challenges and opportunities compared to other industries, such as e-commerce or publishing.
- CoStar Group's global presence may offer more opportunities for international travel and career growth compared to smaller, regional companies.
ASSUMPTION: While this role shares many similarities with other SEO Product Manager positions, the real estate industry and CoStar Group's global presence may offer unique opportunities and challenges compared to other companies and industries.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Apartments Network websites and developing a prioritized list of SEO improvements
- Analyzing ranking and application data to identify trends and opportunities for organic traffic growth
- Developing and presenting a quarterly SEO performance report to stakeholders, including recommendations for site improvements
ASSUMPTION: These sample projects are based on the job description and may vary depending on the specific needs of the company and the team.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits into the organization?
- What are the biggest SEO challenges facing the Apartments Network websites, and how can this role help address them?
- How does CoStar Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does CoStar Group foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link and reference R36795 when prompted.
- Customize your resume and cover letter to highlight your experience with SEO tools, data analysis, and product management.
- Prepare examples of SEO projects you've worked on and the results you achieved.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
