📌 Core Information
🔹 Job Title: SEO Senior Analyst
🔹 Company: Kepler Group
🔹 Location: San José, Costa Rica
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end SEO strategies
- Driving organic traffic and improving search engine rankings
- Collaborating with cross-functional teams to integrate SEO best practices
- Staying up-to-date with SEO trends, algorithm updates, and best practices
- Managing a wide range of SEO activities, from content optimization to technical implementations
ASSUMPTION: This role requires a high level of technical SEO expertise and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Develop and implement comprehensive SEO strategies to increase organic search visibility, traffic, and conversions
✅ Conduct in-depth keyword research to identify high-value opportunities and inform content creation
✅ Support Content SEO by optimizing new content for key landing pages, including on-page optimization, content structure, and internal linking
✅ Manage and execute Technical SEO initiatives, including site audits, crawlability, indexation, schema markup, and optimizing meta titles, descriptions, and header tags
✅ Develop and implement link building strategies to acquire high-quality backlinks and improve domain authority
✅ Manage and optimize our Google Merchant Center catalog to enhance product visibility and performance in shopping results
✅ Develop and execute Local SEO strategies, working in partnership with our Yext platform to optimize location pages and drive local traffic
✅ Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms, providing regular reports and actionable insights
✅ Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
✅ Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives
ASSUMPTION: This role requires a strong understanding of SEO principles, excellent analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)
Experience: 2-3 years of proven experience in a dedicated SEO role
Required Skills:
- Strong understanding of core SEO principles, including content, technical, and off-page SEO
- Experience with Google Merchant Center management and catalog optimization
- Familiarity with Local SEO strategies and platforms like Yext
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar
- Excellent analytical skills with the ability to interpret data and translate it into actionable recommendations
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams
- Detail-oriented with strong organizational and project management skills
Preferred Skills:
- Experience with e-commerce platforms
- Knowledge of HTML, CSS, and JavaScript as they relate to SEO
- Retail or franchise experience
- US client/market experience
ASSUMPTION: Candidates with additional SEO certifications or experience with specific SEO tools may be given preference.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on experience level and industry standards for SEO Senior Analyst roles in Costa Rica)
Benefits:
- Competitive health and dental benefits
- Tuition reimbursement and training stipend
- Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend
- “Work from Anywhere” 4 weeks per year
- Stocked kitchen, and other team outings
- Volunteering and altruism opportunities
- Team building lunches and events, and company celebrations
- Ongoing learning and development opportunities
- Opportunities to pursue business-related side projects and Hackathons
- Kepler Rocket Mentorship Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Senior Analyst roles in Costa Rica. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services - Kepler Group specializes in engineered marketing, fusing advanced data analytics with human insight and world-class creativity to drive results for global brands.
Company Size: 501-1,000 employees - As a mid-sized company, Kepler Group offers a collaborative and friendly work environment with opportunities for growth and professional development.
Founded: 2012 - Kepler Group was founded in 2012 and has since grown to become a recognized leader in the advertising services industry.
Company Description:
- Kepler Group is on a mission to demystify the digital universe by turning complex data into action that resonates with audiences and propels global brands into the future.
- The company fuses advanced data analytics with human insight and world-class creativity to deliver personalized and productive relationships between brands and their consumers.
- Kepler Group's proprietary Kip™ technology enables the company to turn complex data into action that drives results for clients.
Company Specialties:
- Marketing Consulting
- Digital Media
- Digital Marketing
Company Website: keplergrp.com
ASSUMPTION: Kepler Group's focus on data-driven marketing and personalized consumer experiences makes it an attractive place for SEO professionals looking to make a significant impact.
📊 Role Analysis
Career Level: Mid-level - The SEO Senior Analyst role is a mid-level position that requires a strong understanding of SEO principles and the ability to manage a wide range of SEO activities.
Reporting Structure: The SEO Senior Analyst will report directly to the SEO Manager or a similar role within the marketing department.
Work Arrangement: Hybrid - This role offers a hybrid work arrangement, with employees working from the office and remotely for a balance between collaboration and flexibility.
Growth Opportunities:
- As a mid-sized company, Kepler Group offers opportunities for career growth and professional development.
- SEO Senior Analysts may advance to SEO Manager or other leadership roles within the marketing department.
- The company's focus on ongoing learning and development provides opportunities for employees to expand their skills and take on new challenges.
ASSUMPTION: Candidates who demonstrate strong leadership potential and a commitment to professional development may be well-positioned for career advancement within Kepler Group.
🌍 Location & Work Environment
Office Type: Hybrid - Kepler Group's San José office offers a hybrid work environment, with employees working from the office and remotely for a balance between collaboration and flexibility.
Office Location(s): San Pedro Business Center, San Pedro, Montes de Oca, San José, CR
Geographic Context:
- San José, the capital and largest city of Costa Rica, is known for its vibrant culture, rich history, and diverse ecosystems.
- The city offers a high quality of life, with a moderate cost of living, excellent healthcare, and a strong education system.
- San José is also a major hub for technology and innovation in Central America, with a thriving startup scene and a growing number of multinational corporations.
Work Schedule: The SEO Senior Analyst role follows a standard full-time work schedule, with employees working 40 hours per week.
ASSUMPTION: Candidates who enjoy a blend of office and remote work, as well as a vibrant and dynamic work environment, may find Kepler Group's San José office to be an ideal fit.
💼 Interview & Application Insights
Typical Process:
- Applicants will first submit their resume and cover letter through the Kepler Group website.
- Candidates who meet the qualifications will be invited for an initial phone or video screening.
- Candidates who advance to the next round will be invited for an in-depth interview with the SEO Manager or a member of the marketing team.
- Finalists may be asked to complete a skills assessment or provide a portfolio of their work.
- Kepler Group aims to complete the hiring process within 2-3 weeks.
Key Assessment Areas:
- SEO knowledge and expertise
- Analytical skills and data interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with Kepler Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Demonstrate your understanding of SEO best practices and industry trends in your application materials.
- Showcase your ability to work effectively with cross-functional teams and manage multiple SEO initiatives.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential.
ATS Keywords: SEO, Search Engine Optimization, SEO Strategy, SEO Analysis, SEO Tools, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Keyword Research, Content Optimization, Technical SEO, Local SEO, Link Building, Google Merchant Center, Data Interpretation, Collaboration, Project Management
ASSUMPTION: Candidates who demonstrate a strong understanding of SEO principles, excellent analytical skills, and the ability to work effectively with cross-functional teams may be well-positioned for success in the interview process.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
- Content management systems: WordPress, Drupal, or similar
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
- Local SEO platform: Yext
- E-commerce platforms: Shopify, Magento, or similar (bonus)
ASSUMPTION: Candidates with experience using relevant SEO tools, content management systems, and project management tools may be given preference.
👔 Cultural Fit Considerations
Company Values:
- Data-driven - Kepler Group emphasizes the use of data and analytics to inform decision-making and drive results.
- Innovative - The company encourages creativity, experimentation, and continuous learning to stay ahead in the rapidly evolving digital landscape.
- Collaborative - Kepler Group fosters a culture of teamwork, open communication, and mutual support.
Work Style:
- Kepler Group values a balance between autonomy and collaboration, with employees expected to work independently and also contribute to team projects.
- The company encourages a results-driven approach, with a focus on achieving measurable outcomes.
- Kepler Group prioritizes ongoing learning and development, with a commitment to helping employees grow both personally and professionally.
Self-Assessment Questions:
- Do you have a strong understanding of SEO principles and the ability to apply them in a variety of contexts?
- Are you comfortable working with data and tools to analyze SEO performance and make data-driven decisions?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you committed to ongoing learning and professional development?
ASSUMPTION: Candidates who align with Kepler Group's data-driven, innovative, and collaborative culture may be well-suited for the SEO Senior Analyst role.
⚠️ Potential Challenges
- The SEO landscape is constantly evolving, requiring candidates to stay up-to-date with the latest trends, algorithm updates, and best practices.
- SEO Senior Analysts must be comfortable working with large datasets and complex tools, which can be challenging for candidates without relevant experience.
- The role requires a high level of organization and project management skills, which can be demanding for candidates who struggle with time management or prioritization.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or on-site work environment.
ASSUMPTION: Candidates who are proactive, adaptable, and committed to continuous learning may be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- SEO Senior Analyst vs. SEO Manager - SEO Senior Analysts focus on tactical SEO execution, while SEO Managers oversee strategy and team management. The SEO Senior Analyst role may provide a pathway to SEO Manager positions for candidates looking to advance their careers.
- SEO Senior Analyst vs. SEO Consultant - SEO Senior Analysts work within an organization, while SEO Consultants provide external expertise to multiple clients. The SEO Senior Analyst role may offer more opportunities for career growth and long-term development within a single organization.
- SEO Senior Analyst vs. SEO Specialist - SEO Senior Analysts have broader responsibilities, including strategy development and team management, while SEO Specialists focus on specific SEO tasks. The SEO Senior Analyst role may provide more diverse and challenging opportunities for candidates seeking to expand their skills and take on new challenges.
ASSUMPTION: Candidates should consider their career goals, preferred work environment, and desired level of responsibility when comparing similar SEO roles.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new e-commerce website launch
- Conducting a technical SEO audit and implementing recommendations to improve crawlability, indexation, and site structure
- Managing a local SEO campaign to optimize location pages and drive local traffic for a multi-location retail chain
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant SEO projects and provide specific examples of their accomplishments.
❓ Key Questions to Ask During Interview
- Can you describe the SEO strategy for one of your previous clients or projects, and how you measured its success?
- How do you stay up-to-date with the latest SEO trends and algorithm updates?
- Can you provide an example of a time when you had to troubleshoot a complex SEO issue, and how you resolved it?
- How do you prioritize and manage multiple SEO initiatives and projects?
- Can you describe your experience working with cross-functional teams, and how you ensured SEO best practices were integrated into their projects?
ASSUMPTION: Candidates should prepare thoughtful and specific responses to these interview questions, drawing on their relevant experience and demonstrating their understanding of SEO best practices and industry trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential
- Follow up with Kepler Group one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
