🔹 Job Title: SEO-Site Content Analyst
🔹 Company: Apex Service Partners
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full-Time, Hybrid (4 days in-office)
🔹 Category: Marketing, Digital
🔹 Date Posted: July 6, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (Irving, TX) with optional remote Wednesdays
Key aspects of this role include:
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and collaboration with cross-functional teams to maximize online web properties and drive performance.
✅ Execute SEO/Website Optimization Strategy: Implement SEO strategies focusing on site performance, adherence to E.E.A.T. and core web vitals guidelines, and technical on-page and off-page opportunities to drive measurable improvements.
✅ Conversion Rate Optimization: Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and inform testing roadmaps to drive incremental conversions.
✅ Performance Analysis and Reporting: Use tools like GA4 to monitor and evaluate SEO metrics, keyword rankings, and content performance. Create actionable and insightful reports to identify areas for improvement and provide data-driven recommendations for optimization.
✅ Industry & Technical Knowledge: Possess in-depth knowledge of CMS platforms (especially WordPress/Elementor), hosting environments, SSL certificates, server architecture, and site operations. Ensure compliance with ADA, TCPA, and other relevant privacy policies.
✅ Collaboration and Coordination: Proven experience collaborating with various digital marketing teams (SEM, Email, Social, Brand) to amplify messaging and optimize campaign performance. Work effectively with IT to manage domains and ensure reliable uptime and website security.
✅ Stay Ahead of Trends: Keep up with the latest trends in search engines, SEO, and broader digital marketing topics to ensure our strategies are innovative and effective. Have a well-informed perspective on the role of AI in content generation and SEO.
✅ Capture Best Practices: Adhere to SEO/website standards and best practices. Work through site audit checklist for internal and external teams to ensure consistency and standards of execution.
✅ Local Brand Support: Support our local brands with websites that accurately reflect brand personality and deep connection to the local community.
ASSUMPTION: This role requires a strong understanding of SEO best practices, website design principles, and data analysis to drive measurable improvements in website performance and conversions.
Education: Bachelor’s degree in marketing, information technology, digital media, or a related field.
Experience: 3+ years of proven experience in SEO, website optimization, and A/B testing.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in SEO, website optimization, and A/B testing, along with excellent communication and analytical skills, will be well-suited for this role.
Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level SEO roles in the Irving, TX area)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling, allowing for an optional remote day on Wednesdays
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in the Irving, TX area. Benefits are typical for a mid-sized company in the United States.
Industry: Apex Service Partners operates in the professional services industry, focusing on supporting and growing careers within the trades.
Company Size: Apex Service Partners supports about 50 leading market area brands across the country, indicating a mid-sized company with a significant presence in its industry.
Founded: Although the founding date is not specified, Apex Service Partners has established itself as a dedicated supporter of careers within the trades, with a focus on leveraging the power of people.
Company Description:
Company Specialties:
Company Website: https://apexservicepartners.com/
ASSUMPTION: Apex Service Partners is a well-established company in the professional services industry, with a strong focus on supporting and growing careers within the trades. The company's website provides additional information about its mission, values, and services.
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports to the Head of Digital Marketing and is pivotal to implementing the website strategy and maximizing online web properties to drive performance across various customer journeys to connect with operating partners.
Work Arrangement: Hybrid (4 days in-office, with optional remote Wednesdays)
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities through collaboration with various teams, exposure to different aspects of the business, and the chance to work on a wide range of projects.
Office Type: Corporate office environment
Office Location(s): Irving, Texas
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for an optional remote day on Wednesdays
ASSUMPTION: The Irving, Texas, location offers a mix of urban and suburban living, with a diverse range of cultural attractions, recreational activities, and dining options. The work schedule provides flexibility with an optional remote day on Wednesdays.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, website optimization, A/B testing, Google Analytics, GA4, conversion rate optimization, digital marketing, CMS, WordPress, Elementor, HTML, CSS, JavaScript, Schema.org
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on assessing the candidate's SEO and website optimization knowledge, data analysis and reporting skills, collaboration and communication abilities, and problem-solving and critical thinking.
ASSUMPTION: This role requires proficiency in various SEO and website optimization tools, as well as a basic understanding of HTML, CSS, and JavaScript.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: A strong cultural fit for this role would involve a candidate who is passionate about SEO and website optimization, comfortable working collaboratively with various teams, and possesses a strong analytical mindset and excellent communication skills.
ASSUMPTION: This role may present challenges in managing multiple projects, staying up-to-date with the latest trends, collaborating effectively with various teams, and ensuring consistent execution of SEO/website standards and best practices.
ASSUMPTION: This role differs from similar roles in its focus on a specific Apex region and the company's unique industry context. However, it offers comparable career growth opportunities through collaboration and exposure to various aspects of the business.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from SEO audits and A/B testing to data analysis and optimization recommendations.
ASSUMPTION: These key questions help assess the role's day-to-day responsibilities, collaboration with other teams, priorities, professional development opportunities, and work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.