📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: TripleTen
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth through on-page and off-page optimization, technical SEO, and international strategies
- Focusing on the Latam market to enhance search visibility, boost rankings, and increase organic traffic
- Conducting in-depth competitor and market analysis to identify opportunities
- Developing and implementing SEO strategies aligned with business goals
- Performing regular website audits and optimizing technical SEO aspects
ASSUMPTION: This role requires a high level of expertise in SEO and a strong understanding of the LATAM market.
📋 Key Responsibilities
✅ Conduct in-depth competitor and market analysis to identify opportunities
✅ Develop and implement SEO strategies aligned with business goals
✅ Perform regular website audits and optimize technical SEO aspects
✅ Work on both on-page and off-page optimization, including content and link-building strategies
✅ Manage semantic cores and oversee backlink profile analysis
✅ Monitor rankings, traffic, conversions, and overall SEO performance
✅ Conduct A/B testing and validate SEO hypotheses for optimization
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of proven SEO experience within the B2C industry
Required Skills:
- Advanced technical SEO knowledge, including WordPress and multi-domain management
- Strong analytical skills with expertise in SEO tools and KPI tracking
- Experience in content strategy, on-page SEO, and high-quality link-building
- Background in international SEO, preferably in the LATAM market
- Basic understanding in HTML, CSS, JavaScript, and AI-driven SEO techniques
- Solid English level; Spanish is a significant advantage
Preferred Skills:
- Experience with AI-driven SEO techniques
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the education sector or online learning platforms may have an advantage.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on experience and industry standards for SEO specialists in the LATAM region)
Benefits:
- Full-time remote collaboration
- Professional freedom and autonomy
- A comfortable digital office with modern digital tools
- Diverse and tight-knit team spread across the USA, Mexico, Brazil, and more
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online Education
Company Size: Medium (6,000+ employees)
Founded: 2015
Company Description:
- TripleTen is a leading online coding bootcamp offering courses in coding and data analysis skills for tech industry jobs
- Their research-based learning method ensures high employment rates and a money-back guarantee
- The company operates in the USA and LATAM, with a focus on driving organic growth through SEO
Company Specialties:
- Online Education
- Coding Bootcamps
- Data Analysis
- SEO
Company Website: tripleten.com
ASSUMPTION: TripleTen's focus on the education sector and online learning may present unique SEO challenges and opportunities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Fully remote, with a flexible work schedule
Growth Opportunities:
- Potential advancement to Senior SEO Specialist or SEO Manager roles
- Opportunities to work on international SEO projects and expand the company's reach in the LATAM market
- Chance to gain experience in the education sector and online learning platforms
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and industry.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Mexico
Geographic Context:
- Mexico has a large and growing tech industry, with a strong focus on online learning and education
- The country offers a high quality of life and a competitive cost of living compared to other LATAM countries
- Mexico's time zone (CST) may require some flexibility in working hours to accommodate team members in other regions
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The fully remote work arrangement may require strong self-management skills and the ability to work independently.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the recruiter
- Technical SEO test assignment
- Final interview with the Marketing Director
Key Assessment Areas:
- SEO knowledge and skills
- Analytical and problem-solving abilities
- Cultural fit and communication skills
Application Tips:
- Customize your resume to highlight your SEO experience and skills
- Prepare a cover letter explaining your interest in the role and the company
- Be prepared to discuss your approach to international SEO and the LATAM market
ATS Keywords: SEO, On-page Optimization, Off-page Optimization, Technical SEO, Content Strategy, Link-building, Analytical Skills, KPI Tracking, International SEO, HTML, CSS, JavaScript, AI-driven SEO Techniques, Spanish
ASSUMPTION: The application process may involve a test assignment to assess the candidate's SEO skills.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- WordPress
- HTML, CSS, JavaScript
- AI-driven SEO tools (e.g., BrightEdge, Albert)
ASSUMPTION: The candidate should be comfortable using modern SEO tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Student-centric
Work Style:
- Remote and autonomous
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach international SEO, specifically in the LATAM market?
- Can you describe a time when you had to optimize a website's technical SEO aspects?
- How do you stay up-to-date with the latest SEO trends and best practices?
ASSUMPTION: Candidates should be comfortable working remotely and have a strong understanding of international SEO, particularly in the LATAM market.
⚠️ Potential Challenges
- Managing multiple domains and international SEO strategies
- Keeping up with the fast-paced and ever-changing SEO landscape
- Working effectively in a fully remote environment
- Balancing the need for data-driven decision-making with creative problem-solving
ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in this role.
📈 Similar Roles Comparison
- This role is similar to SEO Specialist positions in other online education companies, but may have a greater focus on international SEO and the LATAM market
- Compared to SEO Specialist roles in other industries, this position may offer more opportunities for working on international SEO projects
- Career progression in this role may involve moving into senior SEO or management positions within the company
ASSUMPTION: Candidates should research similar roles in the online education industry to better understand the market and competition.
📝 Sample Projects
- Conducting a comprehensive website audit and implementing technical SEO improvements
- Developing and executing a content strategy to improve organic rankings for key search terms
- Analyzing competitor backlink profiles and identifying opportunities for high-quality link-building
ASSUMPTION: The candidate should be prepared to discuss their approach to these types of projects during the interview process.
❓ Key Questions to Ask During Interview
- How does the company approach international SEO, specifically in the LATAM market?
- Can you describe the team structure and how this role fits into the organization?
- What are the biggest SEO challenges facing the company, and how can this role help address them?
- How does the company support the professional development and growth of its SEO team members?
- What is the company's approach to work-life balance in a fully remote environment?
ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your SEO experience and skills
- Prepare a cover letter explaining your interest in the role and the company
- Be prepared to complete a technical SEO test assignment following your interview with the recruiter
- Follow up with the recruiter one week after submitting your application to confirm receipt and ask about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
