📌 Core Information
🔹 Job Title: Content Marketing Manager (Core Web Vitals / B2B SaaS)
🔹 Company: DebugBear
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies to drive brand awareness and lead generation for a B2B SaaS focused on web performance optimization and Core Web Vitals.
- Creating high-quality, SEO-optimized content (blogs, articles, social media posts, newsletters) that educates and engages target audiences.
- Collaborating with the founder and other teams to ensure content aligns with product roadmaps and business objectives.
- Conducting keyword research, analyzing performance, and optimizing existing content to improve organic reach and drive traffic.
- Assisting with content promotion, ordering swag, updating documentation, and other marketing tasks as needed.
ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on creating valuable content that resonates with technical SEOs, developers, and business owners.
📋 Key Responsibilities
✅ Content Creation: Write and publish engaging, SEO-optimized articles, blog posts, social media content, and newsletters that align with our brand voice and target audience.
✅ Content Strategy: Develop and implement content marketing strategies that support our business objectives and drive organic traffic.
✅ SEO & Keyword Research: Conduct keyword research, analyze competitors, and optimize content for search engines to improve organic reach and drive traffic.
✅ Content Promotion: Promote content through various channels, including social media, email marketing, and partnerships, to maximize its impact.
✅ Collaboration: Work closely with the founder and other teams to ensure content aligns with product roadmaps and business objectives.
✅ Other Marketing Tasks: Assist with additional marketing tasks as needed, such as ordering swag, updating documentation, and writing case studies.
ASSUMPTION: The role may involve occasional video recording and editing, but this is not a core requirement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience).
Experience: Proven experience (2-5 years) in content marketing, preferably within the B2B SaaS industry.
Required Skills:
- Excellent writing skills, with a strong command of the English language.
- Proven experience in SEO and keyword research.
- Familiarity with SEO tools like Ahrefs.
- Strong technical SEO and Core Web Vitals skills, with the ability to read a request waterfall and use tools like PageSpeed Insights and Chrome DevTools.
- Experience writing for B2B software companies.
- Ability to work independently and manage multiple projects.
Preferred Skills:
- Experience with video recording and editing.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of HTML and CSS.
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- 30 days holiday including bank holidays
- Company pension
Working Hours: Full-time (40 hours per week, flexible hours)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on web performance optimization and Core Web Vitals for B2B clients.
Company Size: Small (2-10 employees), which may offer a more agile and collaborative work environment.
Founded: 2018, with a focus on helping online businesses monitor and optimize page speed and Core Web Vitals.
Company Description:
- DebugBear is a B2B SaaS that helps online businesses monitor and optimize page speed and Core Web Vitals on their website.
- The company's primary marketing channel is content marketing, with a strong focus on educational content.
- DebugBear is fully remote, with a small team and a flexible work environment.
Company Specialties:
- Web performance optimization
- Core Web Vitals monitoring and improvement
- B2B SaaS marketing
Company Website: www.debugbear.com
ASSUMPTION: DebugBear's small team size may result in a more hands-on and varied role, with opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience), with opportunities for growth and development within the company.
Reporting Structure: The Content Marketing Manager will report directly to the founder and work closely with other teams to ensure content aligns with business objectives.
Work Arrangement: Fully remote, with flexible hours and minimal meetings.
Growth Opportunities:
- As the first full-time marketing hire, there is significant potential for growth and impact within the role.
- The company's small size may offer opportunities to take on additional responsibilities and expand one's skillset.
- With the company's focus on education and content, there may be opportunities to develop expertise in web performance optimization and Core Web Vitals.
ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills, as well as the ability to work independently.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location.
Office Location(s): N/A (fully remote)
Geographic Context:
- The United Kingdom has a thriving tech industry, with a strong focus on B2B SaaS and software development.
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere within the UK.
- The company's small size may offer a more collaborative and agile work environment.
Work Schedule: Full-time (40 hours per week), with flexible hours and minimal meetings.
ASSUMPTION: The fully remote work arrangement may require strong communication skills and the ability to work independently, as well as the ability to manage one's own time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the founder
- Take-home content assignment
- Final interview with the founder and/or other team members
Key Assessment Areas:
- Writing and content creation skills
- SEO and keyword research knowledge
- Understanding of web performance optimization and Core Web Vitals
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of web performance optimization and Core Web Vitals in your application materials.
- Demonstrate your ability to create engaging, SEO-optimized content through your portfolio or writing samples.
- Prepare thoughtful questions about the role, the company, and the team to ask during the interview.
ATS Keywords: Content Marketing, SEO, B2B SaaS, Web Performance Optimization, Core Web Vitals, Technical SEO, Marketing Strategy, Content Creation, Content Promotion, Keyword Research, Ahrefs, PageSpeed Insights, Chrome DevTools
ASSUMPTION: The interview process may involve a take-home content assignment to assess the candidate's writing and content creation skills.
🛠️ Tools & Technologies
- Ahrefs (SEO tool)
- PageSpeed Insights (Google's tool for analyzing website speed)
- Chrome DevTools (browser-based development tools)
- Marketing automation tools and CRM systems (e.g., HubSpot, Marketo)
- Video recording and editing software (e.g., ScreenFlow, iMovie)
ASSUMPTION: The specific tools and technologies used may evolve over time, and candidates should be open to learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Educational: We believe in the power of knowledge and continuous learning.
- Collaborative: We work together to achieve our goals and support each other's growth.
- Agile: We embrace change and adapt quickly to new challenges and opportunities.
Work Style:
- Independent: Candidates should be self-motivated and able to work independently with minimal supervision.
- Collaborative: While the role is primarily independent, candidates should be comfortable working with the founder and other teams to ensure content aligns with business objectives.
- Flexible: Candidates should be open to taking on additional responsibilities and adapting to new tasks as needed.
Self-Assessment Questions:
- Do you have a strong passion for learning about web performance optimization and Core Web Vitals?
- Are you comfortable working independently and managing your own time effectively?
- Do you thrive in a collaborative, agile work environment, and are you open to taking on additional responsibilities as needed?
ASSUMPTION: Candidates should be comfortable working in a small, agile team and be open to taking on additional responsibilities as needed.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- The role may involve occasional video recording and editing, which may be challenging for candidates without prior experience.
- The company's small size may result in a varied and unpredictable workload, with the need to adapt to new tasks and priorities quickly.
- The B2B SaaS industry can be competitive, and candidates should be prepared to create high-quality, engaging content that stands out from the crowd.
ASSUMPTION: The fully remote work arrangement and small team size may present unique challenges, but also offer opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on content creation and SEO, with a strong emphasis on technical skills and industry knowledge.
- The role requires a strong understanding of web performance optimization and Core Web Vitals, which may be unique to this specific industry and company.
- As the first full-time marketing hire, this role offers significant opportunities for growth and impact within the company.
ASSUMPTION: The role's focus on technical SEO and web performance optimization may set it apart from other content marketing positions, and candidates should be prepared to demonstrate their expertise in these areas.
📝 Sample Projects
- Creating a comprehensive guide to Core Web Vitals optimization for e-commerce websites.
- Developing a series of blog posts that compare and contrast different web performance optimization tools and techniques.
- Writing a whitepaper on the importance of page speed for B2B SaaS companies and providing actionable tips for improvement.
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging, SEO-optimized content that aligns with the company's brand voice and target audience.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
- How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to work-life balance, and how does that manifest in a fully remote work environment?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and the team, and that help them better understand the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or writing samples that demonstrate your ability to create engaging, SEO-optimized content.
- Prepare thoughtful questions about the role, the company, and the team to ask during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
