SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Charlotte Tilbury Beauty Ltd

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London-based with flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving inbound performance across all Charlotte Tilbury websites through effective on-page SEO and blog content optimization
• Analyzing performance metrics and providing actionable insights to improve organic traffic and engagement
• Collaborating with cross-functional teams to integrate SEO into content planning and digital initiatives
• Educating internal stakeholders on SEO principles and fostering a culture of SEO-first thinking

ASSUMPTION: This role requires a balance of creative flair and analytical thinking, with a strong focus on driving organic growth and improving user experience across all Charlotte Tilbury websites.

📋 Key Responsibilities

✅ Own and execute on-page SEO strategies, including copy optimization for category and product pages across all markets

✅ Localize blog content and ensure SEO best practices are applied for markets

✅ Conduct keyword research tailored to local markets and manage the end-to-end translation process for international sites

✅ Drive improvements in Local Search visibility, ensuring our brand is discoverable across all relevant platforms

✅ Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives

✅ Analyze performance metrics and provide actionable insights to improve organic traffic and engagement

✅ Educate internal stakeholders on SEO principles and foster a culture of SEO-first thinking

ASSUMPTION: This role involves a high degree of independence and requires strong organizational skills to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years' experience in digital and multi-channel SEO in an ecommerce environment

Required Skills:

• Advanced knowledge of web analytics and SEO tools such as Google Analytics, Google Search Console, keyword tracking and research tools such as SEM Rush/Ahrefs or similar
• Ability to organize priorities, meet deadlines, and work independently
• Strong communication skills with a passion for digital marketing and SEO
• Excellent understanding of measuring the impact of SEO, tracking KPIs, and deriving insight

Preferred Skills:

• Knowledge of a second language (French, German, Italian, or Spanish)
• High level of technical understanding of how GenAI & LLM models work

ASSUMPTION: Candidates with experience in the beauty industry or ecommerce sector may have an advantage, but a strong SEO background and transferable skills are more important.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for SEO Specialist roles in London)

Benefits:

• 25 Days Holiday
• Inclusive Parental Leave Policy
• Pension
• Life Assurance
• Wellness Benefits
• Employee Assistance Programs
• Social Connects
• Product Discount

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid workers)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing (Beauty, Skincare, and Cosmetics)

Company Size: 1,001-5,000 employees (Large, with a global presence and a dynamic work environment)

Founded: 2013 (with a decade of rapid growth and expansion)

Company Description:

• Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013
• Revolutionized the global beauty industry by de-coding makeup applications for everyone, everywhere
• Operates in 50 markets with over 2,300 employees globally, delivering market-leading growth and innovative retail and product launches

Company Specialties:

• Beauty
• Skincare
• Cosmetics

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury Beauty Ltd is a fast-paced, innovative company with a strong focus on growth and continuous improvement.

📊 Role Analysis

Career Level: Mid-level (with opportunities for growth and development)

Reporting Structure: Reports directly to the Head of SEO

Work Arrangement: Hybrid (with flexibility for remote work)

Growth Opportunities:

• Potential to grow into a senior SEO role or take on additional responsibilities as the company expands
• Opportunities to work on international projects and collaborate with global teams
• Chance to learn and develop skills in emerging technologies such as GenAI and LLM models

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (with a mix of on-site and remote work)

Office Location(s): London, England, United Kingdom (with additional offices in New York, Shanghai, and Hong Kong)

Geographic Context:

• London is a vibrant, multicultural city with a thriving beauty industry
• The company's headquarters is located in the heart of London, close to major transportation links and attractions
• The hybrid work arrangement offers flexibility and a better work-life balance

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid workers)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work in a dynamic, multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical SEO assessment or case study to evaluate skills and knowledge
• Final interview with the Head of SEO to discuss the role, team dynamics, and career growth opportunities

Key Assessment Areas:

• Technical SEO skills and knowledge
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Include specific examples of SEO campaigns or projects you've worked on and the results you achieved
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices
• Research the company and its values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: SEO, Digital Marketing, Content Optimization, Keyword Research, Web Analytics, Google Analytics, Google Search Console, SEM Rush, Ahrefs, Performance Analysis, Collaboration, Education, Localization, Creativity

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEM Rush
• Ahrefs
• GenAI and LLM models (as relevant)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Empowering everyone to be the most beautiful version of themselves
• Embracing challenges and disruptive thinking
• Winning together and sharing the magic

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you share Charlotte Tilbury's passion for empowering people to be their best selves through beauty?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of independence?
• Do you thrive in a collaborative, data-driven work culture?

ASSUMPTION: Charlotte Tilbury Beauty Ltd values candidates who are passionate, driven, and aligned with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Keeping up with the latest SEO trends and best practices in a rapidly evolving industry
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a unique opportunity to work in the beauty industry and contribute to a global brand's success
• Charlotte Tilbury Beauty Ltd places a strong emphasis on growth and development, offering opportunities for career progression and skill-building
• This role offers a competitive salary and benefits package, with a focus on work-life balance and employee well-being

ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards, making it an attractive option for SEO professionals looking to grow and develop in a dynamic, innovative company.

📝 Sample Projects

• Conducting keyword research and on-page optimization for a new product launch
• Localizing blog content and optimizing it for search engines in multiple markets
• Analyzing website performance data and identifying opportunities for improvement

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the SEO Specialist in this role.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges facing the company in the next 12 months?
• How does the SEO team collaborate with other departments, such as content and marketing?
• What opportunities are there for professional development and growth within the SEO team?
• How does the company support work-life balance for hybrid workers?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/1EiLnU5CbsE1iMjB4c4kph/hybrid-seo-specialist-in-london-at-charlotte-tilbury
• Tailor your resume and cover letter to highlight your SEO experience and skills, including specific examples of campaigns or projects you've worked on and the results you achieved
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices
• Research the company and its values to demonstrate your cultural fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.