SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic search rankings and website traffic.
• Managing and optimizing SEM campaigns to drive targeted traffic and improve conversion rates.
• Conducting backlink audits, outreach, and link-building strategies to improve domain authority.
• Collaborating with content, marketing, and web development teams to enhance search rankings and maximize website performance.

ASSUMPTION: This role requires a balance of technical SEO skills and strategic planning to drive organic growth and improve the website's visibility.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings and website traffic.

✅ Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.

✅ Conduct backlink audits, outreach, and link-building strategies to improve domain authority.

✅ Perform keyword research and on-page optimization for content, metadata, and site structure.

✅ Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.

✅ Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.

✅ Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

✅ Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

✅ Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

✅ Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires a strong understanding of SEO best practices, tools, and trends to effectively optimize the website's performance and drive organic growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in SEO, SEM, and search engine analytics

Required Skills:

• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes (a plus).
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Strong understanding of AI-driven search experiences and ability to adapt content strategies to rank in AI-generated responses.
• Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.

Preferred Skills:

• Experience with FHIR API certified EHR and Practice Management System (PM).
• Knowledge of the healthcare industry and its specific SEO challenges.

ASSUMPTION: Candidates with a strong foundation in SEO, SEM, and AI-driven search experiences will be well-suited for this role. Familiarity with the healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (based on experience and industry standards for remote SEO specialists in the Philippines)

Benefits:

• Remote work with flexible hours
• Opportunity to work with a leading EHR and practice management solutions provider
• Potential for career growth and professional development

Working Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

ASSUMPTION: The salary range is estimated based on industry standards for remote SEO specialists in the Philippines, considering the candidate's experience level and the company's size. Benefits are focused on remote work flexibility and professional growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: WRS Health operates in the competitive and rapidly-evolving healthcare technology industry, focusing on providing fully integrated cloud-based EMR and practice management solutions to its clients.

Company Size: WRS Health is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: WRS Health was founded in 1999 and has since grown to become a leading provider of EHR and practice management solutions, voted #1 by PC Mag.

Company Description:

• WRS Health delivers a fully integrated cloud-based EMR and practice management solution to its clients, bringing solutions to physicians by providing constant enhancement of its products and services.
• The company offers a wide range of features and services, including EHR, practice management, marketing, patient coordination, and billing.
• WRS Health is committed to helping physicians find balance in their roles as healers, business owners, and human beings, informing everything they do.

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EHR solutions
• ONC-ATCB certified
• Specialty-based EHR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud, Psychiatry-Cloud, and ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health's focus on providing comprehensive EHR and practice management solutions, along with its commitment to helping physicians find balance, sets it apart in the competitive healthcare technology industry.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring a solid foundation in SEO, SEM, and AI-driven search experiences.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with content, marketing, and web development teams.

Work Arrangement: This is a fully remote position, with flexible hours available during standard US business hours.

Growth Opportunities:

• As WRS Health continues to grow, there may be opportunities for the SEO Specialist to take on additional responsibilities or move into a management role.
• The company encourages professional development and may provide opportunities for training and certification in relevant tools and technologies.

ASSUMPTION: This role offers opportunities for career growth and professional development within the dynamic and competitive healthcare technology industry.

🌍 Location & Work Environment

Office Type: Remote (fully virtual)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a vibrant and growing tech industry, with a large talent pool and a strong focus on English proficiency.
• The remote work arrangement allows for a flexible and balanced work-life schedule.
• The time zone difference with the US allows for some overlap in working hours, facilitating collaboration with the US-based team.

Work Schedule: Flexible hours during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

ASSUMPTION: The remote work arrangement and flexible hours provide a balanced work-life schedule, while the time zone difference allows for some overlap with the US-based team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Marketing Manager

Key Assessment Areas:

• SEO and SEM knowledge and experience
• Problem-solving skills and ability to analyze data
• Communication and collaboration skills
• Cultural fit and alignment with WRS Health's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO, SEM, and AI-driven search experiences.
• Include specific examples of your achievements in improving organic search rankings, driving targeted traffic, and optimizing conversion rates.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices, tools, and trends.
• Research WRS Health's products, services, and company culture to demonstrate your enthusiasm and fit for the role.

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, Google Search Console, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search, structured data, schema markup

ASSUMPTION: The interview process will focus on assessing the candidate's SEO and SEM knowledge, problem-solving skills, and cultural fit with WRS Health's values. The technical SEO assessment or case study will evaluate the candidate's practical skills and ability to apply SEO best practices.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, etc.
• Google Ads and Google Analytics
• Google Search Console
• HTML, CSS, and basic JavaScript
• AI-driven search tools and platforms (e.g., Google's SGE, Perplexity, ChatGPT)

ASSUMPTION: The SEO Specialist will utilize a range of SEO tools, Google Ads and Analytics, and AI-driven search platforms to optimize the website's performance and drive organic growth.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: WRS Health is committed to providing solutions that improve patient care and outcomes.
• Innovative: The company continually seeks to enhance its products and services to meet the evolving needs of its clients.
• Collaborative: WRS Health fosters a collaborative work environment, encouraging team members to work together to achieve common goals.

Work Style:

• Remote work with flexible hours
• Data-driven decision-making and continuous improvement
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a strong understanding of SEO best practices, tools, and trends, and can you apply this knowledge to drive organic growth for WRS Health?
• Are you comfortable working remotely and managing your time effectively to meet deadlines?
• Do you have excellent communication and collaboration skills, and can you work effectively with cross-functional teams to achieve common goals?

ASSUMPTION: WRS Health values candidates who are patient-centered, innovative, and collaborative, with strong communication and collaboration skills, and a data-driven approach to continuous improvement.

⚠️ Potential Challenges

• The competitive and rapidly-evolving nature of the healthcare technology industry may present challenges in staying up-to-date with SEO best practices, tools, and trends.
• The remote work arrangement may require strong self-motivation and time management skills to meet deadlines and maintain productivity.
• The time zone difference with the US-based team may present challenges in coordinating meetings and communicating effectively.
• The dynamic and fast-paced nature of the role may require the SEO Specialist to adapt quickly to changes in priorities and workload.

ASSUMPTION: The SEO Specialist must be proactive in staying up-to-date with industry trends, managing their time effectively, and communicating clearly with the US-based team to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike other SEO Specialist roles, this position focuses on the healthcare technology industry, requiring an understanding of AI-driven search experiences and the specific SEO challenges faced by EHR and practice management solutions providers.
• The remote work arrangement and flexible hours provide a balanced work-life schedule, unlike roles that require on-site presence or fixed working hours.
• This role offers opportunities for career growth and professional development within the dynamic and competitive healthcare technology industry, unlike roles in more stable or slow-growing industries.

ASSUMPTION: The unique aspects of this role, such as its focus on the healthcare technology industry, remote work arrangement, and career growth opportunities, set it apart from similar SEO Specialist positions in other industries or company sizes.

📝 Sample Projects

• Conducting a comprehensive SEO audit of WRS Health's website, identifying and implementing on-page and technical SEO improvements to boost organic search rankings and drive targeted traffic.
• Developing and executing a link-building campaign to improve WRS Health's domain authority and outrank competitors in search engine results.
• Optimizing WRS Health's content for AI-driven search experiences, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-generated search results.

ASSUMPTION: These sample projects illustrate the range of SEO, SEM, and AI-driven search experiences required for the SEO Specialist role at WRS Health.

❓ Key Questions to Ask During Interview

• Can you describe the SEO and SEM strategies currently in place for WRS Health, and how this role will contribute to their evolution and improvement?
• How does WRS Health support the professional development and career growth of its SEO Specialist?
• Can you provide examples of how WRS Health has adapted its SEO strategies to rank in AI-generated search results, and what challenges have been faced in this process?
• How does the remote work arrangement facilitate collaboration and communication with the US-based team, and what tools or processes are in place to ensure effective communication?
• What are the key priorities for the SEO Specialist in the first 90 days, and how will success be measured in this role?

ASSUMPTION: These key questions will help the candidate better understand the role's responsibilities, the company's SEO strategies, and the opportunities for career growth and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WRS Health job portal
• Tailor your resume and cover letter to highlight your SEO, SEM, and AI-driven search experiences, as well as your alignment with WRS Health's values and company culture.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices, tools, and trends.
• Research WRS Health's products, services, and company culture to demonstrate your enthusiasm and fit for the role.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.