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SEO Specialist

10.marketing
Full-time
On-site
Sofia, Sofia-City, Bulgaria
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Specialist

πŸ”Ή Company: 10.marketing

πŸ”Ή Location: Sofia, Sofia-City, Bulgaria

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: Entry to Mid-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving organic growth for an online casino and sports betting brand in key markets
  • Collaborating with the SEO team to execute strategies that improve search engine visibility
  • Adapting SEO tactics to align with regional preferences and languages in key markets
  • Staying up-to-date with SEO trends and industry best practices

ASSUMPTION: This role requires a strong understanding of SEO best practices and a passion for improving search engine visibility. The ideal candidate will have experience in SEO or digital marketing, preferably within competitive industries like iGaming or e-commerce.

πŸ“‹ Key Responsibilities

βœ… Keyword Research: Identify and analyze keywords to target for organic traffic growth, focusing on intent and relevance in key markets.

βœ… Content Optimization: Optimize website content, including metadata, headings, and on-page elements, to improve search rankings.

βœ… Technical SEO: Assist in optimizing site architecture, page speed, and mobile usability to ensure a seamless user experience and better crawlability.

βœ… On-Page SEO Execution: Implement changes to improve rankings, such as schema markup, internal linking, and content updates.

βœ… Link-Building Support: Assist in executing link-building strategies, including outreach, guest posting, and content promotion.

βœ… Performance Monitoring: Track and report on SEO metrics such as traffic, rankings, and conversions using tools like Google Analytics and Google Search Console.

βœ… Competitor Analysis: Monitor competitor SEO strategies and identify opportunities for improvement.

βœ… Local Market Adaptation: Adapt SEO tactics to align with regional preferences and languages in key markets, including India, South Africa, Canada, GCC, South Korea, and Japan.

βœ… Trend Awareness: Stay up-to-date with SEO trends, search engine algorithm updates, and industry best practices.

ASSUMPTION: This role requires a strong understanding of SEO tools and regional practices. The ideal candidate will have experience in SEO or digital marketing and be able to interpret data and generate actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in SEO or digital marketing, preferably within competitive industries like iGaming or e-commerce.

Required Skills:

  • Knowledge of SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
  • Basic understanding of technical SEO, including site performance optimization, crawlability, and mobile-first indexing.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Familiarity with content management systems (CMS) like WordPress or similar platforms.
  • Understanding of regional SEO practices and cultural nuances in key markets, including India, South Africa, Canada, GCC, South Korea, and Japan.
  • Excellent attention to detail and ability to manage multiple tasks efficiently.
  • Strong written and verbal communication skills to collaborate with internal teams.

Preferred Skills:

  • Basic knowledge of HTML, CSS, and website structure.
  • Experience with multilingual SEO or content targeting multiple regions.
  • Background in the iGaming or sports betting industry is a plus.

ASSUMPTION: While not explicitly stated, having a basic understanding of HTML, CSS, and website structure would be beneficial for this role. Additionally, experience with multilingual SEO or content targeting multiple regions would be an asset in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €25,000 and €35,000 per year, based on industry standards for SEO specialists with 1-3 years of experience in Bulgaria. This estimate takes into account the company's size and the location of the role.

Benefits:

  • Competitive salary with growth opportunities
  • A dynamic work environment in a high-growth industry
  • Ongoing training and professional development
  • Opportunity to work on exciting projects with a global reach

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with no remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services. 10.marketing is a dynamic powerhouse propelling businesses into the forefront of success. They are a trailblazing marketing company dedicated to transforming visions into vibrant realities with an electrifying blend of innovation and strategy.

Company Size: 1 employee. As a small company, 10.marketing offers a dynamic work environment where employees have the opportunity to make a significant impact on the company's success.

Founded: 2020. 10.marketing was founded in 2020 and has since grown to become a leading marketing company dedicated to transforming visions into vibrant realities.

Company Description:

  • 10 Marketing is a dynamic powerhouse propelling businesses into the forefront of success.
  • They are a trailblazing marketing company dedicated to transforming visions into vibrant realities with an electrifying blend of innovation and strategy.
  • At 10 Marketing, they don't just meet expectations; they redefine them.

Company Specialties:

  • Marketing strategy
  • Campaign creation
  • Brand elevation

Company Website: 10marketing.digital

ASSUMPTION: As a small company, 10.marketing offers a dynamic work environment where employees have the opportunity to make a significant impact on the company's success. The company's focus on innovation and strategy sets it apart in the marketing industry.

πŸ“Š Role Analysis

Career Level: Entry to Mid-Level (0-2 years). This role is suitable for candidates with 1-3 years of experience in SEO or digital marketing, preferably within competitive industries like iGaming or e-commerce.

Reporting Structure: The SEO Specialist will report directly to the SEO team and collaborate with internal teams to execute strategies that improve search engine visibility.

Work Arrangement: On-site, full-time. The work arrangement is on-site, with no remote work options available. The working hours are 40 hours per week.

Growth Opportunities:

  • As a small company, 10.marketing offers opportunities for employees to grow and take on more responsibilities as the company expands.
  • The dynamic work environment allows employees to gain experience in various aspects of marketing and SEO.

ASSUMPTION: The SEO Specialist role offers opportunities for growth and development within the company. As a small company, 10.marketing offers a dynamic work environment where employees have the opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site. The work arrangement for this role is on-site, with no remote work options available.

Office Location(s): 561 10th Ave, New York, NY 10036, US

Geographic Context:

  • Sofia, Bulgaria is the capital and largest city of Bulgaria, with a population of over 1.2 million people.
  • The city is known for its historical and cultural landmarks, as well as its vibrant nightlife.
  • Sofia has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, 40 hours per week. The work schedule for this role is full-time, with no remote work options available.

ASSUMPTION: The on-site work arrangement may appeal to candidates who prefer a traditional office environment and the opportunity to collaborate with colleagues in person. The geographic context of Sofia, Bulgaria, offers a unique blend of historical and cultural landmarks, as well as a vibrant nightlife.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • SEO knowledge and experience
  • Analytical skills
  • Communication skills
  • Cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
  • Include specific examples of your SEO achievements and the impact you've made in previous roles.
  • Demonstrate your understanding of regional SEO practices and cultural nuances in key markets.

ATS Keywords: SEO, keyword research, content optimization, technical SEO, on-page SEO, link-building, performance monitoring, competitor analysis, local market adaptation, trend awareness, analytical skills, CMS familiarity, attention to detail, communication skills, HTML knowledge, multilingual SEO

ASSUMPTION: The application process for this role may involve an online application submission, followed by a phone or video screening, and an in-person or virtual interview with the hiring manager. The key assessment areas will focus on the candidate's SEO knowledge and experience, analytical skills, communication skills, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Search Console
  • Ahrefs
  • SEMrush
  • WordPress
  • HTML
  • CSS

ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may be relevant to this position. However, the specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Strategy
  • Success

Work Style:

  • Dynamic
  • Collaborative
  • High-growth industry

Self-Assessment Questions:

  • Do you thrive in a dynamic work environment?
  • Are you comfortable collaborating with internal teams to execute strategies?
  • Do you have a strong understanding of SEO best practices and a passion for improving search engine visibility?

ASSUMPTION: The company values of innovation, strategy, and success are reflected in the company's focus on transforming visions into vibrant realities with an electrifying blend of innovation and strategy. The dynamic work environment and collaborative work style may appeal to candidates who thrive in a fast-paced, high-growth industry.

⚠️ Potential Challenges

  • The role may require working with multiple teams and stakeholders to execute SEO strategies.
  • The dynamic work environment may require candidates to be adaptable and able to manage multiple tasks efficiently.
  • The role may require working with regional preferences and languages in key markets, which may present cultural nuances and challenges.
  • The role may require staying up-to-date with SEO trends, search engine algorithm updates, and industry best practices, which may require continuous learning and adaptation.

ASSUMPTION: The potential challenges listed are specific to this role and may require candidates to be adaptable, efficient, and able to manage multiple tasks. The dynamic work environment and regional preferences may present unique challenges that require candidates to be culturally sensitive and adaptable.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other SEO Specialist roles in the marketing industry, but may differ in the specific industries targeted and the regional preferences and languages required.
  • The role may require a stronger focus on regional SEO practices and cultural nuances in key markets, compared to other SEO Specialist roles.
  • The role may offer opportunities for growth and development within the company, as a small company offers a dynamic work environment where employees have the opportunity to make a significant impact on the company's success.

ASSUMPTION: This role is similar to other SEO Specialist roles in the marketing industry, but may differ in the specific industries targeted and the regional preferences and languages required. The role may require a stronger focus on regional SEO practices and cultural nuances in key markets, compared to other SEO Specialist roles. The role may offer opportunities for growth and development within the company, as a small company offers a dynamic work environment where employees have the opportunity to make a significant impact on the company's success.

πŸ“ Sample Projects

  • Conducting keyword research for an online casino and sports betting brand in key markets
  • Optimizing website content for search engines to improve rankings and drive organic traffic growth
  • Assisting in technical SEO to optimize site architecture, page speed, and mobile usability
  • Executing link-building strategies, including outreach, guest posting, and content promotion
  • Monitoring and reporting on SEO metrics such as traffic, rankings, and conversions using tools like Google Analytics and Google Search Console

ASSUMPTION: The sample projects listed are specific to this role and may require candidates to have experience in SEO or digital marketing, preferably within competitive industries like iGaming or e-commerce. The projects may require candidates to have a strong understanding of SEO tools and regional practices, as well as the ability to interpret data and generate actionable insights.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for an SEO Specialist in this role?
  • How does the SEO team collaborate with other departments within the company?
  • What opportunities are there for growth and development within the company?
  • How does the company support employees in staying up-to-date with SEO trends and industry best practices?
  • What is the company's approach to regional SEO practices and cultural nuances in key markets?

ASSUMPTION: The key questions listed are specific to this role and may help candidates better understand the day-to-day responsibilities, collaboration with other departments, growth opportunities, and the company's approach to regional SEO practices and cultural nuances in key markets.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://www.comeet.com/jobs/10_marketing/56.00A/seo-specialist/15.E46
  • Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
  • Include specific examples of your SEO achievements and the impact you've made in previous roles.
  • Demonstrate your understanding of regional SEO practices and cultural nuances in key markets.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.