📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Market My Market
🔹 Location: Charlotte, NC
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Executing specialized SEO tasks across client accounts with high-quality standards and volume requirements
- Focusing on one primary area of SEO (technical, local, on-page, or auditing) and contributing to elevating this specialty across all client campaigns
- Collaborating with team members to ensure integrated strategies and continuously elevating agency capabilities in respective focus areas
- Maintaining flexibility in assisting with tasks outside of core expertise to meet team deadlines and company priorities
📋 Key Responsibilities
🔑 Specialized SEO Execution
- Execute tasks in one primary specialty area (technical SEO, local SEO, on-page SEO, or auditing) following established processes
- Maintain consistent quality and volume of deliverables across client accounts
- Implement best practices in specialty area following established processes
- Identify and address SEO errors/issues using Google Search Console and other tools
🔑 Team Contribution
- Provide guidance to elevate specialized practices across client accounts
- Coordinate with overseas freelancers on specialized tasks when needed
- Participate in team meetings to share knowledge and insights
- Collaborate with SEO Managers to implement specialized tactics
🔑 Reporting & Analysis
- Prepare detailed reports on specialized metrics
- Analyze and interpret data to identify opportunities for improvement
- Monitor performance of specialized tactics across client accounts
- Provide insights and recommendations based on data analysis
🎯 Required Qualifications
🔑 Education:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
🔑 Experience:
- 2-4 years of SEO experience with a focus in at least one specialty area
🔑 Required Skills:
- Strong technical skills and attention to detail
- Experience with SEO tools (Google Search Console, Google Analytics, Ahrefs, etc.)
- Understanding of SEO best practices and latest industry developments
- Familiarity with legal, medical, or dental marketing a plus
- Comfort working with AI tools (e.g., ChatGPT, Claude) to support research, ideation, and workflow efficiency
🔑 Preferred Skills:
- Experience in local, technical, or on-page SEO
- Knowledge of schema markup and structured data
- Familiarity with content management systems (CMS) and website platforms (e.g., WordPress, Shopify)
💰 Compensation & Benefits
🔑 Salary Range:
- $50,000 - $57,000 commensurate with experience
🔑 Benefits:
- PTO and Health Insurance available on the first day of employment
- 401k available after one year
🕒 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://marketmymarket.applytojob.com/apply/Zokobq6WtR/SEO-Specialist)
- Tailor your resume to highlight relevant SEO experience and skills
- Prepare a cover letter addressing your interest in the role and company
- If selected, complete a phone or video screening and an in-depth interview with the hiring manager
🛑️ Company Context
🔹 Industry: Advertising Services
🔹 Company Size: 11-50 employees
🔹 Founded: 2012
🔹 Company Description:
- Market My Market delivers completely customized, full-service marketing campaigns that bring companies to life online
- Specializes in digital marketing for small to medium-sized medical offices, dental offices, and law firms with a focus on personal injury, family, criminal defense, and employment law
- Emphasizes growth, accountability, and ownership, offering endless opportunities and transparency in work impact
🔹 Company Specialties:
- Web Design
- SEO
- Search Marketing
- Content Generation
- Social Media Management
🔹 Company Website:
www.marketmymarket.com
🛠️ Role Analysis
🔹 Career Level: Mid-Career
🔹 Reporting Structure: Reports directly to the SEO Manager or Senior Specialist, depending on the team structure
🔹 Work Arrangement: Remote with a preference for candidates in Charlotte, NC, where the company has an office
🔹 Growth Opportunities:
- Opportunities for career advancement within the SEO team or into management roles as the company grows
- Potential to expand skillset and take on additional responsibilities as the agency's capabilities evolve
🌍 Location & Work Environment
🔹 Office Type: Hybrid (remote with an option to work from the Charlotte, NC office)
🔹 Office Location(s): Charlotte, NC
🔹 Geographic Context:
- Charlotte, NC, is the most populous city in the state and the 33rd-most populous city in the United States
- Known for its vibrant arts and culture scene, professional sports teams, and diverse neighborhoods
- Offers a mix of urban and suburban living options with a relatively low cost of living compared to other major cities in the Southeast
🔹 Work Schedule:
- Full-time, with a flexible work arrangement that allows for remote work and occasional in-office collaboration
- Core hours are 9:00 AM - 5:00 PM EST, with some flexibility for team meetings and project deadlines
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application submission through the provided link
2. Phone or video screening to assess communication skills and cultural fit
3. In-depth interview with the hiring manager to discuss role-specific responsibilities and company culture
🔹 Key Assessment Areas:
- Technical SEO skills and experience in the candidate's primary specialty area
- Problem-solving abilities and attention to detail
- Ability to work independently and collaboratively in a remote team environment
- Cultural fit and alignment with Market My Market's core values
🔹 Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to address the specific role and company, emphasizing your fit for the position
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Ahrefs
- SEMrush
- Screaming Frog
- Moz
- WordPress
- Shopify
- Google Tag Manager
- Google Data Studio
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Slack
- Zoom
👔 Cultural Fit Considerations
🔹 Company Values:
- Do What You Say
- Be Honest and Transparent
- Proactive, Not Reactive
- Be Thought-Leading
- Instill Trust Through Consistent Accountability
- Always Do Better, Always Be Better
- Do the Right Thing for Clients and Market My Market
🔹 Work Style:
- Collaborative and supportive team environment
- Open communication and regular team meetings
- Focus on continuous learning and improvement
- Strong emphasis on accountability and ownership
🔹 Self-Assessment Questions:
1. How do you align with Market My Market's core values, specifically "Do What You Say" and "Be Honest and Transparent"?
2. Describe a time when you had to be proactive, not reactive, in a professional setting. What was the outcome?
3. How do you approach continuous learning and improvement in your current role, and how would you apply this to the SEO Specialist position?
🛑️ Potential Challenges
1. Balancing remote work and in-office collaboration effectively
2. Managing multiple client accounts and prioritizing tasks efficiently
3. Staying up-to-date with industry trends and best practices in a rapidly evolving field
4. Collaborating with overseas freelancers and team members across different time zones
📈 Similar Roles Comparison
1. This role differs from related positions in its focus on specialized SEO tasks and collaboration with a dedicated team of specialists
2. The industry-specific context involves working with medical, dental, and legal clients, requiring an understanding of their unique marketing needs
3. Career path comparison: This role offers opportunities for career advancement within the SEO team or into management roles, with potential for expansion into other marketing disciplines as the agency grows
📝 Sample Projects
1. Conducting a comprehensive SEO audit for a dental practice website, including on-page optimization, technical SEO, and local SEO strategies
2. Developing and implementing a content strategy for a law firm's website, focusing on relevant keywords, on-page optimization, and featured snippet opportunities
3. Collaborating with the team to create and execute a link-building campaign for a medical practice, targeting high-authority backlink opportunities
💡 Key Questions to Ask During Interview
1. Can you describe the team structure and how the SEO Specialist role fits within it?
2. How does the company support the professional development of its SEO team members?
3. Can you provide an example of a successful SEO campaign the company has executed, and what role did the SEO Specialist play in it?
4. How does the company approach collaboration and knowledge-sharing between SEO specialists with different areas of expertise?
5. What are the key performance indicators (KPIs) used to measure the success of SEO campaigns, and how are they tracked and reported?
📝 ASSUMPTIONS
🔹 Explicitly stated assumptions about the job overview:
- The role requires a strong focus on one primary area of SEO, with the expectation that the candidate will become the team's subject matter expert in that specialty while maintaining high-volume execution standards.
🔹 Explicitly stated assumptions about responsibilities:
- The candidate will execute tasks in their primary specialty area, following established processes and best practices, and contribute to elevating this specialty across all client campaigns.
- The role requires collaboration with team members to ensure integrated strategies and continuous elevation of agency capabilities in respective focus areas.
🔹 Explicitly stated assumptions about qualifications:
- The ideal candidate will have 2-4 years of SEO experience with a focus in at least one specialty area, strong technical skills, and familiarity with relevant SEO tools.
- Experience in legal, medical, or dental marketing is a plus, as is comfort working with AI tools to support research, ideation, and workflow efficiency.
🔹 Explicitly stated assumptions about the company:
- Market My Market offers a collaborative and supportive team environment, with an emphasis on continuous learning, improvement, and accountability.
- The company values growth, accountability, and ownership, providing endless opportunities and transparency in work impact.
📝 DISCLAIMER
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
