SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Regal Rexnord

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing SEO efforts to improve organic search rankings
• Implementing Generative Engine Optimization (GEO) strategies
• Collaborating with PPC teams to optimize campaigns
• Analyzing campaign performance and providing insights
• Working cross-functionally to align SEM strategies with business objectives

ASSUMPTION: This role requires a strong understanding of SEO best practices and experience in managing SEO campaigns. Familiarity with GEO and PPC optimization is a plus.

📋 Key Responsibilities

✅ Conduct keyword research and optimize website content for improved organic search rankings

✅ Develop and execute strategies for GEO to enhance SEO techniques in the Gen AI space

✅ Partner with the PPC team to assist in optimizing PPC campaigns across various platforms

✅ Monitor and analyze campaign performance using analytics tools, providing regular reports and insights

✅ Collaborate with content creators to ensure SEO best practices are integrated into the content development process

✅ Conduct competitor analysis to identify opportunities and stay ahead of industry trends

✅ Work closely with the web development team to ensure technical SEO aspects are optimized

✅ Implement and analyze A/B tests to continuously optimize performance

✅ Stay updated with the latest trends and changes in search engine algorithms and digital marketing best practices

✅ Work closely with other digital team members, product managers, and sales teams to align SEM strategies with broader business objectives

ASSUMPTION: This role requires a hands-on approach to SEO management, with a focus on continuous learning and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3-5 years of experience in a similar role, with hands-on experience in SEO

Required Skills:

• Proven experience in SEO management
• Familiarity with keyword research tools and techniques
• Strong understanding of on-page and off-page SEO strategies
• Experience with analytics tools (e.g., Google Analytics)
• Ability to analyze and interpret data
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with GEO and PPC optimization
• Familiarity with A/B testing tools and techniques
• Knowledge of programming languages (e.g., HTML, CSS, JavaScript)

ASSUMPTION: Candidates with experience in the tech industry or familiarity with AI-generated content may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level SEO specialists in Hyderabad)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Regal Rexnord products

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Regal Rexnord operates in the electric power transmission, control, and distribution industry, with a focus on sustainable solutions that power, transmit, and control motion.

Company Size: Regal Rexnord is a large organization with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects.

Founded: 1955, with a rich history in the industrial manufacturing sector

Company Description:

• Regal Rexnord is a global industrial manufacturer with a presence in over 80 countries
• The company's products include electric motors, air moving subsystems, power transmission components, and automation offerings
• Regal Rexnord serves various end markets, such as factory automation, food & beverage, aerospace, medical, and data center industries

Company Specialties:

• Electric motors and air moving subsystems
• Power transmission components and subsystems
• Automation offering, including controls, actuators, drives, and precision motors

Company Website: RegalRexnord.com

ASSUMPTION: Working at Regal Rexnord offers opportunities to collaborate with diverse teams and contribute to sustainable solutions in various industries.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the digital marketing team

Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with other digital team members, product managers, and sales teams

Work Arrangement: On-site, with the opportunity to work from the Hyderabad office

Growth Opportunities:

• Advancement within the digital marketing team or related departments
• Expanding skills in GEO, PPC optimization, and other digital marketing disciplines
• Potential international assignments or projects, given Regal Rexnord's global presence

ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational organization.

🌍 Location & Work Environment

Office Type: Regal Rexnord's Hyderabad office is a modern, collaborative workspace designed to foster innovation and productivity

Office Location(s): 111 W Michigan St, Milwaukee, Wisconsin 53203, US (Headquarters); Hyderabad, Telangana, India (Applicant's location)

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its historical sites, cultural attractions, and thriving IT industry
• Hyderabad offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST), with flexibility for remote work as needed

ASSUMPTION: Working in Hyderabad offers a unique blend of cultural experiences and professional opportunities in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with the digital marketing team

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Regal Rexnord's business and the role's requirements
• Prepare for the interview by researching Regal Rexnord's products, services, and industry trends

ATS Keywords: SEO, SEM, PPC, GEO, keyword research, on-page optimization, off-page optimization, analytics, data analysis, digital marketing, campaign management, collaboration, cross-functional teams

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments to evaluate the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, SEMrush, Ahrefs, Moz
• Analytics tools: Google Analytics, Adobe Analytics
• Content management systems: WordPress, Drupal, Joomla
• Project management tools: Asana, Trello, Jira

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Regal Rexnord's company values, particularly in the context of this role?
• How comfortable are you working in a collaborative, cross-functional team environment?
• How do you approach continuous learning and adaptation in a fast-paced, ever-changing industry like SEO?

ASSUMPTION: Candidates who demonstrate a strong fit with Regal Rexnord's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Keeping up with the latest trends and changes in search engine algorithms and digital marketing best practices
• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams, including product managers and sales teams
• Adapting to the unique cultural and work environment of a large, multinational organization

ASSUMPTION: Addressing these challenges proactively and demonstrating adaptability will be essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist positions but may offer more opportunities for collaboration and cross-functional work due to Regal Rexnord's size and industry diversity
• Compared to other SEO roles, this position may require more focus on GEO and less on traditional SEO tactics
• Career progression in this role may involve expanding skills in GEO, PPC optimization, and other digital marketing disciplines, rather than focusing solely on SEO

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and interview responses accordingly.

📝 Sample Projects

• Optimizing Regal Rexnord's corporate website for improved organic search rankings
• Developing and executing a GEO strategy for a new product launch in the Gen AI space
• Conducting a comprehensive competitor analysis and identifying opportunities for Regal Rexnord to gain market share

ASSUMPTION: Familiarity with these types of projects can help candidates demonstrate their understanding of the role's requirements and their ability to contribute to Regal Rexnord's success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does this role contribute to Regal Rexnord's overall business objectives, and what are the key performance indicators (KPIs) for success?
• What opportunities exist for professional growth and development within this role and the digital marketing team?
• How does Regal Rexnord support work-life balance for its employees?
• What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates a candidate's interest in the role and their ability to contribute to Regal Rexnord's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with Regal Rexnord's company values
• Prepare for the interview by researching Regal Rexnord's products, services, and industry trends
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.