SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: BJAK

🔹 Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies across technical, on-page, and off-page areas.
• Conducting keyword research, competitor analysis, and site audits to uncover growth opportunities.
• Optimizing metadata, page structure, content hierarchy, and internal linking for maximum SEO impact.
• Collaborating with content, marketing, and development teams to align SEO with broader business goals.
• Monitoring and analyzing performance metrics using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Addressing technical SEO issues related to site crawlability, mobile responsiveness, site speed, and structured data.
• Staying current with evolving search engine algorithms and proactively adjusting strategies as needed.
• Supporting marketing campaigns with SEO insights and recommendations to maximize reach and engagement.

ASSUMPTION: This role requires a high level of independence and initiative, as the SEO Specialist will be expected to drive strategies and execution with minimal supervision.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies across technical, on-page, and off-page areas.

✅ Conduct keyword research, competitor analysis, and site audits to uncover growth opportunities.

✅ Optimize metadata, page structure, content hierarchy, and internal linking for maximum SEO impact.

✅ Collaborate with content, marketing, and development teams to align SEO with broader business goals.

✅ Monitor and analyze performance metrics using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

✅ Address technical SEO issues related to site crawlability, mobile responsiveness, site speed, and structured data.

✅ Stay current with evolving search engine algorithms and proactively adjust strategies as needed.

✅ Support marketing campaigns with SEO insights and recommendations to maximize reach and engagement.

ASSUMPTION: The SEO Specialist will need to balance both strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of proven experience in SEO with strong results in traffic and ranking improvements

Required Skills:

• Solid understanding of SEO principles, search engine algorithms, and best practices
• Technical SEO knowledge (crawlability, schema markup, site speed, mobile-first indexing)
• Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms such as WordPress, Shopify, or similar
• Ability to collaborate effectively with engineering, content, and marketing teams

Preferred Skills:

• Familiarity with international SEO and geo-targeting strategies
• Experience with GA4, Google Tag Manager (GTM), Looker Studio, or ETL pipelines
• Exposure to AI tools or automation workflows in marketing
• Understanding of broader digital growth channels (e.g., paid ads, CRO, content strategy)

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. Additionally, proficiency in the Malay language may be beneficial for this role, given the location and target audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for SEO Specialists in Malaysia with 3+ years of experience, the estimated salary range is RM 6,000 - RM 9,000 per month (approximately USD 1,350 - USD 2,050).

Benefits:

• Above-market remuneration
• Fast-track career progression
• Inclusive and collaborative work culture
• Meaningful work with real-world impact
• Exposure to cutting-edge technologies and AI systems

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. The benefits listed are subject to change and may be influenced by the company's current policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services & Insurance

Company Size: Large (1,001 - 5,000 employees)

Founded: 2015

Company Description:

• BJAK is a leading insurance portal in Southeast Asia, serving millions of users through Bjak.com
• The company is headquartered in Malaysia and has operations in China, Thailand, Indonesia, Taiwan, Japan, and Singapore
• BJAK is driven by impact and aims to make everyday use cases more efficient, affordable, and accessible through technology and innovation

Company Specialties:

• Insurance Technology
• Financial Services
• AI Systems
• Digital Marketing

Company Website: https://bjak.my/en/about-us

ASSUMPTION: BJAK's focus on technology and innovation creates an environment where continuous learning and adaptation are essential for success.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years)

Reporting Structure: The SEO Specialist will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Fast-track career progression within the marketing department or other relevant areas
• Exposure to cutting-edge technologies and AI systems, enabling continuous learning and skill development
• Opportunities to work on high-impact projects with real-world impact

ASSUMPTION: Given BJAK's rapid growth and expansion, there are ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Bandar Utama is a bustling commercial hub with easy access to public transportation, shopping, dining, and entertainment options
• Petaling Jaya is a vibrant city with a mix of modern and traditional elements, offering a diverse range of cultural experiences
• Selangor is Malaysia's wealthiest and most populous state, with a strong economy driven by manufacturing, services, and trade

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed

ASSUMPTION: The office environment at BJAK is inclusive and collaborative, fostering open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical interview with the SEO Manager or a relevant team member
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills and analytical thinking
• Collaboration and communication skills
• Cultural fit and alignment with BJAK's values

Application Tips:

• Highlight specific SEO strategies and campaigns you've executed in previous roles, with measurable results
• Tailor your resume and cover letter to emphasize your SEO skills and experience, as well as your fit with BJAK's company culture
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively

ATS Keywords: SEO, keyword research, competitor analysis, site audits, technical SEO, Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, CMS, collaboration, problem-solving, data analysis

ASSUMPTION: BJAK's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive results and contribute to the company's growth.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• WordPress or similar CMS platforms
• GA4, Google Tag Manager (GTM), Looker Studio (optional)

ASSUMPTION: The SEO Specialist should be comfortable using a variety of SEO tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Collaborative
• Innovative
• Data-informed

Work Style:

• Results-oriented
• Proactive and independent
• Data-driven and analytical
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments, and are you comfortable with ambiguity?
• Are you able to work independently and take initiative without constant direction?
• Do you have a strong bias to action and a tenacious problem-solving mindset?

ASSUMPTION: BJAK values candidates who are proactive, results-driven, and able to work collaboratively in a fast-paced environment.

⚠️ Potential Challenges

• Keeping up with the fast pace of change in the SEO landscape and search engine algorithms
• Balancing both strategic thinking and hands-on execution, with a strong focus on data-driven decision making
• Collaborating effectively with various teams, including engineering, content, and marketing, to align SEO with broader business goals
• Adapting to a dynamic work environment with a flat organizational structure, where leadership is given to those who show initiative and consistently deliver excellence

ASSUMPTION: The SEO Specialist should be comfortable working in a fast-paced, high-growth environment and be able to adapt to change quickly.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position places a stronger emphasis on both strategic direction and hands-on execution
• BJAK's focus on technology and innovation creates an environment where continuous learning and adaptation are essential for success
• Career progression opportunities may be faster at BJAK due to the company's rapid growth and expansion

ASSUMPTION: Candidates should consider their preference for a balance between strategic thinking and hands-on execution, as well as their comfort with a fast-paced, high-growth environment.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing technical SEO improvements to increase organic traffic by 20%
• Developing and executing a targeted keyword research and on-page optimization strategy to improve search rankings for high-value keywords
• Collaborating with the content team to create SEO-optimized content that drives user engagement and conversions

ASSUMPTION: The SEO Specialist should be able to provide specific examples of projects they've worked on in previous roles, with measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO landscape at BJAK, and what are the biggest challenges facing the SEO team?
• How does the SEO team collaborate with other departments, such as content and engineering, to align SEO with broader business goals?
• What opportunities are there for professional development and growth within the SEO team and the company as a whole?
• How does BJAK support work-life balance for its employees, particularly in a fast-paced, high-growth environment?
• What are the most important qualities and skills you're looking for in a successful SEO Specialist for this role?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their own skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BJAK Careers page
• Tailor your resume and cover letter to highlight your SEO skills and experience, as well as your fit with BJAK's company culture
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.