SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Veracity Insurance

🔹 Location: Pleasant Grove, UT, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Insurance, Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to drive organic traffic growth
• Collaborating with various teams to ensure alignment with overall strategy and business objectives
• Conducting keyword and competitive analysis, as well as website audits to identify optimization opportunities
• Optimizing website content, structure, metadata, and other elements to improve search engine rankings
• Monitoring, analyzing, and reporting on organic performance using various tools
• Staying up-to-date on the latest SEO trends and algorithm updates
• Working with AI tools to create efficiencies at scale and improve analysis
• Requesting and instructing the efforts of resource providers to execute SEO strategy

ASSUMPTION: This role requires a deep understanding of search engine algorithms and ranking factors, as well as strong organizational and analytical skills to track, measure, and report on performance.

📋 Key Responsibilities

✅ Develop and implement SEO strategies and tactics to drive organic traffic growth

✅ Conduct keyword and competitive analysis and perform various types of website audits to identify optimization opportunities

✅ In conjunction with others in the Content team, develop an editorial content calendar that supports SEO goals and the marketing funnel

✅ Optimize website content, structure, metadata, and other elements to improve search engine rankings

✅ Collaborate with the Digital Media Specialist to develop content that attracts high-quality backlinks and perform link-building campaigns

✅ Collaborate with Content and Design teams to ensure SEO best practices are implemented

✅ Monitor, analyze, and report on organic performance using tools like Google Analytics, Google Search Console, and various 3rd party SEO tools (Moz, Ahrefs, Screaming Frog, etc.)

✅ Stay up-to-date on the latest SEO trends and algorithm updates (including artificial intelligence/AI) and share your knowledge with the SEOs and others

✅ Use AI tools to enhance SEO results, knowledge of how to track AI brand mentions and rankings

✅ Request and instruct the efforts of resource providers (Copywriters, Designers, etc.) in the execution of the SEO strategy

ASSUMPTION: This role requires strong interpersonal skills and a track record of productive and respectful collaboration with others, as well as strong organization and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience directly creating, managing, and executing SEO strategy

Required Skills:

• Proven experience in driving organic rankings and sales growth
• Strong knowledge of search engine algorithms and ranking factors
• Familiarity with SEO tools (Google Analytics, Google Search Console, Moz, Ahrefs, Screaming Frog, etc.)
• Experience running technical audits, content audits, backlink profile reports, etc.
• Proven results running national organic campaigns during your 2+ years of experience (B2B and/or SaaS SEO experience a plus)
• Strong interpersonal skills and a track record of productive and respectful collaboration with others
• Strong organization and project management skills
• Curiosity to spot anomalies (good or bad) and identify root causes to eliminate issues before they become problems, spot winning tactics to replicate, etc.
• Willingness to learn and understand the world of insurance and insurance marketing
• A humble, hungry, smart, and proactive attitude

Preferred Skills:

• Experience with AI tools to enhance SEO results
• Knowledge of building links (the right way) and experience with link-building

ASSUMPTION: Candidates should have a deep understanding of SEO best practices and a proven track record of driving organic rankings and sales growth.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year

Benefits:

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual salary may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 51-200 employees

Founded: 1990 (as Veracity Insurance Solutions, LLC)

Company Description:

• Veracity Insurance Solutions is an international insurance brokerage firm specializing in the placement of Programs, General Liability, and Product Liability Insurance.
• The company was established on the basic principle of integrity in insurance and continues to prioritize innovation and knowledge in its business practices.
• Veracity stands out with its ability to customize insurance policies for all business sizes and has access to both domestic and foreign markets.
• The company prides itself on providing the highest level of customer service and has over 30 years of experience in the industry.

Company Specialties:

• Product Liability
• General Liability
• Program Management
• Outdoor Recreation
• Allied Medical & Healthcare
• Beauty & Cosmetics
• Pharmaceuticals
• Program Business
• Foreign Liability
• Nutraceuticals
• Product Recall
• Products E&O
• Small Business
• and Hard-to-Place Casualty

Company Website: http://www.veracityinsurance.com

ASSUMPTION: Veracity Insurance Solutions is a well-established company with a strong reputation in the insurance industry. Its size and experience make it an attractive employer for SEO specialists looking to grow their careers in a stable and supportive environment.

📊 Role Analysis

Career Level: Mid-career (2-5 years of experience)

Reporting Structure: Reports to the Director of Content as part of a team of SEOs

Work Arrangement: Remote (Telecommute)

Growth Opportunities:

• Potential to grow into a senior SEO role or management position
• Opportunities to work on high-impact projects and drive significant organic traffic growth
• Chance to learn and develop skills in the insurance industry

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): Pleasant Grove, UT, United States

Geographic Context:

• Pleasant Grove is a city in Utah County, Utah, United States
• The city has a population of approximately 33,500 people
• Utah County is the second-most populous county in Utah, with a population of over 650,000
• The county is home to several major cities, including Provo, Orem, and American Fork
• The region offers a mix of urban and rural environments, with easy access to outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results over face time

ASSUMPTION: The remote work arrangement and flexible hours allow for a strong work-life balance and the ability to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview with the SEO team
• Final interview with the Director of Content
• Background check and offer

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Analytical skills
• Communication and collaboration skills
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for technical SEO interview questions by brushing up on your knowledge of algorithms, tools, and best practices
• Be ready to discuss your approach to SEO strategy, keyword research, and link building
• Showcase your ability to analyze data and make data-driven decisions
• Demonstrate your understanding of the insurance industry and how SEO can be applied to it

ATS Keywords: SEO, SEO Strategy, SEO Specialist, Organic Traffic, Keyword Research, Competitive Analysis, Website Audits, Technical SEO, Link Building, AI Tools, Google Analytics, Google Search Console, Moz, Ahrefs, Screaming Frog, Project Management, Collaboration, Analytical Skills

ASSUMPTION: The interview process for this role will focus heavily on technical SEO skills and the candidate's ability to develop and execute SEO strategies. Strong communication and collaboration skills will also be crucial for success in this role.

🛠️ Tools & Technologies

• SEO tools: Google Analytics, Google Search Console, Moz, Ahrefs, Screaming Frog, etc.
• AI tools: Various AI tools for SEO, such as AI-powered content generators and SEO auditing tools
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Microsoft Teams, or similar
• Documentation and content creation tools: Google Docs, Microsoft Office, or similar

ASSUMPTION: The SEO Specialist will need to be proficient in using various SEO tools, AI tools, and project management tools to effectively manage their work and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Knowledge
• Empowerment
• Transparency
• Trust
• Growth

Work Style:

• Collaborative and team-oriented
• Focused on results and accountability
• Data-driven and analytical
• Adaptable and open to learning
• Committed to continuous improvement

Self-Assessment Questions:

• How do you align with Veracity's core values, particularly integrity and transparency?
• How do you approach collaboration and teamwork in a remote work environment?
• How do you stay up-to-date with the latest SEO trends and algorithm updates?
• How do you ensure the quality and accuracy of your SEO data and analysis?
• How do you balance the need for data-driven decisions with the need for creativity and innovation in SEO strategy?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Veracity's values and work style, as well as a deep understanding of SEO best practices and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Working remotely can present challenges in maintaining productivity and staying connected to the team
• The insurance industry can have unique SEO challenges, such as targeting specific niches or understanding complex insurance terminology
• Keeping up with the latest SEO trends and algorithm updates can be time-consuming and require continuous learning
• The role may require occasional travel for team meetings or industry events

ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a remote work environment and adapt to the unique aspects of the insurance industry.

📈 Similar Roles Comparison

• This role differs from other SEO Specialist roles in its focus on the insurance industry and the need for a strong understanding of insurance marketing
• The role may require more experience in B2B and/or SaaS SEO, as well as a willingness to learn about the insurance industry
• Compared to other SEO Specialist roles, this position may offer more opportunities for growth and advancement within the company

ASSUMPTION: Candidates should be prepared to discuss their understanding of the insurance industry and how their SEO skills can be applied to it, as well as their willingness to learn and adapt to the unique aspects of this role.

📝 Sample Projects

• Developing and executing an SEO strategy for a new insurance product launch
• Conducting a comprehensive website audit and implementing technical SEO improvements to increase organic traffic
• Optimizing content for high-volume insurance keywords and improving search engine rankings
• Collaborating with the content team to create high-quality, SEO-optimized blog posts and articles
• Analyzing competitor SEO strategies and identifying opportunities for differentiation and growth

ASSUMPTION: These sample projects demonstrate the range of SEO responsibilities and the need for strong analytical, communication, and collaboration skills in this role.

❓ Key Questions to Ask During Interview

• Can you describe the SEO strategy for one of Veracity's insurance products and how it has performed?
• How do you approach keyword research and competitor analysis in the insurance industry?
• Can you walk me through your process for conducting a technical SEO audit and implementing improvements?
• How do you ensure that your SEO strategies align with Veracity's overall business objectives and marketing funnel?
• How do you stay up-to-date with the latest SEO trends and algorithm updates, and how do you incorporate them into your strategies?
• Can you provide an example of a time when you had to adapt your SEO strategy due to changes in the industry or algorithm updates?
• How do you approach collaboration and communication with other teams, such as content and design, to ensure SEO best practices are implemented?
• How do you measure and report on the success of your SEO strategies, and how do you use that data to inform future decisions?

ASSUMPTION: These interview questions are designed to assess the candidate's technical SEO skills, as well as their ability to communicate and collaborate effectively with the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Veracity Insurance job portal
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for technical SEO interview questions by brushing up on your knowledge of algorithms, tools, and best practices
• Research the insurance industry and Veracity Insurance Solutions to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.