SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Scale Army Careers

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully-Remote

🚀 Job Overview

Key aspects of this role include:

• Driving campaign optimization and content performance
• Executing ABM (Account-Based Marketing) strategies
• Managing SEO initiatives and HubSpot campaigns
• Creating high-performing thought leadership content

ASSUMPTION: This role requires a strong balance of technical SEO skills, content creation, and campaign management experience. Candidates should be comfortable working remotely and managing their time effectively.

📋 Key Responsibilities

✅ Keyword Strategy & Content Development: Develop and maintain a keyword strategy aligned with the blog and thought leadership content calendar.

✅ Technical SEO & On-Site Optimization: Own technical SEO efforts including metadata, site structure, page speed, internal linking, and schema markup.

✅ YouTube Optimization: Optimize and manage YouTube metadata for discoverability and engagement.

✅ Content Repurposing: Repurpose webinars, video recordings, and executive talks into high-value SEO content (blogs, white papers, etc.).

✅ Collaboration with Creative Team: Work with the creative team to ensure content is SEO-friendly without sacrificing brand voice or readability.

✅ HubSpot Campaign Management: Use HubSpot to build, automate, and track campaign workflows, lead scoring, and engagement stages, including incorporating the latest AI features in the platform.

✅ ABM Campaign Execution: Execute and refine Account-Based Marketing (ABM) campaigns, including segmentation, personalization, and retargeting.

✅ A/B Testing: Conduct A/B tests on messaging and creative assets to improve CTR and conversion based on account engagement data.

✅ Organic Social Media Program: Build and manage an organic social media program to extend content reach and support campaign goals.

✅ Executive Thought Leadership Content: Write and ghost-publish executive thought leadership content aligned with current industry trends and the organization's point of view (POV).

✅ Collaboration with Marketing Coordinator: Partner with the Marketing Coordinator to align content calendars, campaign assets, and reporting needs.

✅ Monthly Performance Reporting: Deliver clear, actionable monthly performance reports on SEO metrics, ABM success, and campaign ROI.

✅ AI Utilization: Use AI to augment speed to market, personalization, predicting search trends, aligning keywords with search intent, and optimizing content.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently. Candidates should be comfortable using data to inform decision-making and driving results through optimization and testing.

🎯 Required Qualifications

Education: Bachelor’s or Associate’s Degree in a relevant field is strongly preferred.

Experience: 3+ years of experience in SEO, campaign strategy, or digital marketing (B2B or agency experience preferred).

Required Skills:

• Proficiency with tools like Google Analytics, SEMrush/Ahrefs, Google Search Console, and social scheduling platforms.
• High proficiency in HubSpot, including but not limited to: building and monitoring email campaigns, building workflows, building reports and dashboards, and analytics.
• Clear and concise verbal and written communication skills.
• Proficiency with Microsoft Office Suite or related software.
• Ability to quickly learn the organization’s software systems.
• Strong project management, time management, analytical, interpersonal, attention to detail, and organizational skills.

Preferred Skills:

• Experience with ABM (Account-Based Marketing) strategies.
• Familiarity with AI tools for SEO and content optimization.

ASSUMPTION: Candidates should have a strong foundation in SEO best practices and be comfortable working with data to inform their strategies. Experience with ABM and AI tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: $1,500 - $1,500 per month (USD). This is an entry-level to mid-level salary for an SEO Specialist role with 2-5 years of experience, working remotely.

Benefits:

• Fully-remote work arrangement with flexible hours.
• Opportunity to work with a global team and gain exposure to diverse markets.

Working Hours: 9 AM - 5 PM EST, with flexibility for remote work.

ASSUMPTION: The salary range is based on industry standards for an SEO Specialist role with 2-5 years of experience, working remotely. Benefits are limited but include a flexible work arrangement and global exposure.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. Scale Army Careers specializes in remote hiring for real jobs, vetted by real experts, for candidates who want to grow their careers.

Company Size: 11-50 employees. This company size offers a more intimate work environment with opportunities for growth and close collaboration with team members.

Founded: 2021. As a relatively new company, Scale Army Careers is focused on growth and innovation in the remote hiring space.

Company Description:

• Scale Army Careers connects talented people around the world with remote roles in the U.S., paid in USD.
• Their mission is to help candidates grow their careers by providing clear, vetted job listings with expert review.
• They aim to eliminate guesswork and chaos in the job application process.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a unique company focused on connecting remote talent with real job opportunities. Their expertise lies in vetting jobs and providing clear information to candidates.

📊 Role Analysis

Career Level: Mid-level. This role requires 3+ years of experience in SEO, campaign strategy, or digital marketing, indicating a mid-level career stage.

Reporting Structure: This role reports directly to the hiring manager or marketing team lead.

Work Arrangement: Fully-Remote. This role offers a fully-remote work arrangement with flexible hours, allowing for a better work-life balance.

Growth Opportunities:

• As a mid-sized company, Scale Army Careers offers opportunities for career growth and advancement as the company expands.
• This role provides exposure to various aspects of digital marketing, including SEO, content creation, and campaign management, allowing for skill development and diversification.
• The remote work arrangement allows for increased flexibility and the potential to work with a global team.

ASSUMPTION: This role offers growth opportunities through career advancement, skill development, and exposure to diverse markets. The fully-remote work arrangement provides flexibility and the potential for a better work-life balance.

🌍 Location & Work Environment

Office Type: Fully-Remote. This role does not require a physical office presence, allowing for a more flexible work arrangement.

Office Location(s): New York, NY, US; Cairo, EG; San Francisco, CA, US; Los Angeles, CA, US

Geographic Context:

• Scale Army Careers operates globally, connecting remote talent with U.S.-based roles paid in USD.
• The company has a presence in multiple U.S. cities and Cairo, Egypt, allowing for a diverse and global team.
• The remote work arrangement enables candidates to work from their preferred location within the specified time zone.

Work Schedule: 9 AM - 5 PM EST, with flexibility for remote work. This role offers a standard workday with some flexibility for remote workers.

ASSUMPTION: The fully-remote work arrangement provides candidates with the flexibility to work from their preferred location within the specified time zone. The standard workday offers a balance between structure and flexibility for remote workers.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• SEO knowledge and experience
• Content creation and optimization skills
• Campaign management and strategy
• Communication and collaboration skills
• Time management and organization

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications.
• Prepare a video that showcases your skills and explains why you are a strong fit for the role.

ATS Keywords: SEO, content development, technical SEO, YouTube optimization, content repurposing, HubSpot, ABM campaigns, A/B testing, social media, thought leadership, project management, analytical skills, communication skills, attention to detail, time management, organizational skills

ASSUMPTION: The application process for this role is straightforward and focuses on assessing the candidate's skills and experience in SEO, content creation, and campaign management. Candidates should highlight their relevant experience and achievements in their application materials.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush/Ahrefs
• Google Search Console
• Social scheduling platforms
• HubSpot
• Microsoft Office Suite or related software

ASSUMPTION: This role requires proficiency in various SEO tools, content creation platforms, and project management software. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Remote hiring done right
• Real jobs, vetted by real experts
• Candidates who want to grow their careers

Work Style:

• Flexible and remote-friendly
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in a remote work environment with flexible hours?
• Are you comfortable using data to inform decision-making and driving results through optimization and testing?
• Do you enjoy collaborating with a global team and contributing to a diverse range of projects?

ASSUMPTION: Scale Army Careers values a flexible, remote-friendly work environment that prioritizes data-driven decision-making and collaboration. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• This role requires strong time management and self-motivation skills to work effectively in a remote environment.
• The fully-remote work arrangement may present communication and collaboration challenges that require proactive management.
• Candidates may face competition from other remote SEO specialists looking for similar opportunities.

ASSUMPTION: The fully-remote work arrangement and high demand for remote SEO specialists may present unique challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• This role is unique in its focus on remote hiring and connecting global talent with U.S.-based opportunities.
• Compared to traditional marketing agencies, Scale Army Careers offers a more streamlined and candidate-focused approach to job listings and application processes.
• Candidates should consider their career goals and preferences when comparing this role to similar SEO Specialist positions in other companies.

ASSUMPTION: This role offers a unique opportunity for SEO specialists interested in working with a company focused on remote hiring and global talent connection. Candidates should consider their career goals and preferences when comparing this role to similar positions in other companies.

📝 Sample Projects

• Optimizing a company blog for SEO and driving organic traffic growth
• Conducting a technical SEO audit and implementing recommended changes to improve site performance
• Developing and executing an ABM campaign strategy to target high-value accounts and drive engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the SEO Specialist role at Scale Army Careers. Candidates should be prepared to provide examples of their own SEO and campaign management experience during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Scale Army Careers support the growth and development of its remote employees?
• What are the most challenging aspects of working remotely for this role, and how does the company address them?
• How does the company measure the success of its remote hiring and job matching efforts?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company's approach to remote work. Asking these questions demonstrates a proactive and engaged approach to the application process.

📌 Next Steps for Applicants

To apply for this position:

• Fill in the application form at this link
• Record a video showcasing your skill sets and explaining why you are a strong fit for the role. Highlight your relevant SEO experience and achievements.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications.
• Prepare for a potential video interview or assessment, focusing on your SEO knowledge, content creation skills, and campaign management experience.
• Follow up with the hiring manager or HR representative within 72 hours of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.