SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Medical Guardian

🔹 Location: Philadelphia, Pennsylvania, United States (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive on-site and off-site SEO strategies to drive organic traffic and improve rankings.
• Conducting ongoing competitor and market research to identify gaps, benchmark performance, and uncover growth opportunities.
• Collaborating with developers and designers to embed SEO best practices into website architecture, templates, navigation, and UX systems.
• Optimizing website structure, metadata, internal linking, and content hierarchy for improved visibility and search engine accessibility.
• Building a content architecture optimized for both traditional and AI search—chunked content, semantic tagging, and structured data for generative model retrieval.

ASSUMPTION: This role requires a high level of technical SEO expertise and a deep understanding of both traditional and AI-driven search trends.

📋 Key Responsibilities

✅ Developing and implementing comprehensive SEO strategies to drive organic traffic and improve rankings.

✅ Conducting ongoing competitor and market research to identify gaps, benchmark performance, and uncover growth opportunities.

✅ Collaborating with developers and designers to embed SEO best practices into website architecture, templates, navigation, and UX systems.

✅ Optimizing website structure, metadata, internal linking, and content hierarchy for improved visibility and search engine accessibility.

✅ Building a content architecture optimized for both traditional and AI search—chunked content, semantic tagging, and structured data for generative model retrieval.

✅ Monitoring and reporting on SEO KPIs, including both traditional (traffic, rankings, CTR) and AI-native metrics (chunk retrieval, embedding relevance, citation frequency).

✅ Identifying and closing content gaps across all funnel stages with keyword-rich, intent-aligned assets—transactional, informational, and navigational.

✅ Optimizing long-form, video, and modular content for featured snippets, YouTube SEO, FAQ schema, and AI-indexing compatibility.

✅ Creating and managing a white-hat backlink strategy focused on relevance, topical authority, and domain trustworthiness.

✅ Implementing and analyzing A/B tests for on-page SEO elements to continuously refine strategy based on performance.

✅ Educating internal teams and stakeholders on SEO and AI-search principles to build a culture of awareness and collaboration.

✅ Tracking and reporting performance via GA4, GSC, SEMrush, and other platforms, aligning SEO data with business outcomes and user behavior.

✅ Implementing governance processes for content updates, internal linking, accessibility (WCAG), and technical hygiene.

✅ Staying current on SEO trends, algorithm updates, and AI-search innovations to keep strategies competitive and forward-looking.

✅ Working cross-functionally with UX and design teams to ensure SEO contributes to site usability, conversion performance, and editorial flexibility.

ASSUMPTION: This role requires a strong understanding of both traditional and AI-driven SEO strategies, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: At least 5 years of SEO experience, including on-site and off-site SEO, technical SEO, and content management.

Required Skills:

• Proven expertise in using Google Analytics 4 (GA4) for tracking and reporting SEO performance.
• Proficiency in WordPress; experience with Shopify is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights.
• Familiarity with tools like SEMrush, Ahrefs, Moz, or similar platforms.
• Excellent communication skills to work effectively with internal teams and external partners.
• A solution-oriented mindset with a passion for continuous learning and professional growth.

Preferred Skills:

• Previous experience in the healthcare industry.
• Experience with A/B testing tools and platforms.
• Fluency in multiple languages.

ASSUMPTION: While previous experience in the healthcare industry is not required, it may be beneficial for understanding the specific needs and challenges of this industry.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience level and industry standards for SEO specialists in the Philadelphia area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements (Hybrid role)
• Opportunities for professional growth and career advancement

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists with 5-10 years of experience in the Philadelphia area. Actual compensation may vary based on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Guardian is a leader in connected care, revolutionizing how older adults age in place through innovative medical alert systems.

Company Size: Medical Guardian has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Medical Guardian was founded in 2005 and has since grown to become a leading provider of personal emergency response systems.

Company Description:

• Medical Guardian is a leader in connected care, revolutionizing how older adults age in place through innovative medical alert systems.
• The company offers a range of products, including in-home systems, mobile devices, and wearable medical alert smartwatches, to fit various lifestyles and needs.
• Medical Guardian is committed to providing best-in-class service and has been recognized as a top workplace and a fast-growing private company by various organizations.

Company Specialties:

• Medical alert systems and devices
• Personal emergency response services
• Medical alarms
• Mobile alert systems
• Technology
• Innovation
• Customer service
• Sales
• Connected healthcare

Company Website: MedicalGuardian.com

ASSUMPTION: Medical Guardian's focus on connected care and innovative medical alert systems presents unique opportunities for SEO specialists to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and experience in SEO.

Reporting Structure: The SEO Specialist will report directly to the Director of Marketing and work closely with cross-functional teams, including developers, designers, and other marketing professionals.

Work Arrangement: This is a hybrid role, requiring occasional on-site work in Philadelphia, Pennsylvania, with the majority of the work being done remotely.

Growth Opportunities:

• As Medical Guardian continues to grow, there may be opportunities for the SEO Specialist to take on additional responsibilities or advance to a management role.
• The company's commitment to professional development and career advancement provides opportunities for the SEO Specialist to expand their skills and knowledge.

ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while also providing opportunities for collaboration and in-person interaction with team members.

🌍 Location & Work Environment

Office Type: Medical Guardian's headquarters is located in Philadelphia, Pennsylvania, with a hybrid work arrangement that allows for occasional on-site work.

Office Location(s): 1818 Market Street, Philadelphia, PA 19103, US

Geographic Context:

• Philadelphia is the fifth-most populous city in the United States and is known for its rich history, cultural attractions, and diverse neighborhoods.
• The city offers a variety of housing options, from urban apartments to suburban homes, with a median home price of around $220,000.
• Philadelphia has a humid subtropical climate, with hot, humid summers and cold, snowy winters.

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while also providing opportunities for collaboration and in-person interaction with team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Director of Marketing and other team members

Key Assessment Areas:

• Technical SEO expertise and knowledge
• Problem-solving and analytical skills
• Communication and collaboration skills
• Alignment with Medical Guardian's mission and values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume and cover letter.
• Demonstrate your understanding of both traditional and AI-driven SEO strategies in your application materials.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
• Research Medical Guardian's mission, values, and company culture to ensure a strong fit and alignment with your personal and professional goals.

ATS Keywords: SEO, Google Analytics 4, WordPress, Technical SEO, Content Management, Data Analysis, SEMrush, Ahrefs, Moz, Communication, Problem Solving, Local Search Optimization, Content Strategy, Backlink Strategy, A/B Testing, Collaboration

ASSUMPTION: Medical Guardian's interview process is designed to assess the candidate's technical SEO expertise, problem-solving skills, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Moz
• WordPress
• Shopify (optional)
• A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: The SEO Specialist should be proficient in using the tools and technologies listed above, as well as other relevant SEO platforms and tools.

👔 Cultural Fit Considerations

Company Values:

• Life Without Limits: Medical Guardian is committed to empowering older adults to live a life without limits, providing them with the confidence and security to age in place.
• Innovation: Medical Guardian is dedicated to driving innovation in the connected care industry, continuously improving its products and services to meet the evolving needs of its members.
• Customer Focus: Medical Guardian prioritizes exceptional customer service, ensuring that its members and their caregivers receive the support and care they need to live confidently and securely.

Work Style:

• Collaborative: Medical Guardian fosters a collaborative work environment, encouraging team members to work together to achieve common goals.
• Adaptable: The company values adaptability and flexibility, allowing team members to respond to changing circumstances and priorities.
• Data-Driven: Medical Guardian is committed to using data and analytics to inform its decision-making processes and drive continuous improvement.

Self-Assessment Questions:

• Do you share Medical Guardian's commitment to empowering older adults to live a life without limits?
• Are you comfortable working in a collaborative, adaptable, and data-driven environment?
• Do you have a strong understanding of both traditional and AI-driven SEO strategies, and are you eager to stay up-to-date with the latest trends and innovations in the field?

ASSUMPTION: Medical Guardian's company values and work style provide a strong foundation for a positive and productive work environment, allowing team members to thrive and make a meaningful impact on the company's success.

⚠️ Potential Challenges

• The SEO Specialist may face challenges in keeping up with the latest trends and innovations in the rapidly evolving field of SEO.
• The role may require occasional on-site work in Philadelphia, which could present challenges for candidates who prefer a fully remote work arrangement.
• The SEO Specialist may need to balance the demands of both traditional and AI-driven SEO strategies, requiring a strong understanding of both approaches and the ability to adapt to changing search trends.
• The role may require the SEO Specialist to work with cross-functional teams, presenting challenges in coordinating efforts and ensuring consistent communication and collaboration.

ASSUMPTION: The SEO Specialist should be prepared to face these potential challenges and have a plan in place to address them effectively.

📈 Similar Roles Comparison

• Unlike other SEO Specialist roles, this position requires a strong understanding of both traditional and AI-driven SEO strategies, as well as the ability to work effectively with cross-functional teams.
• The role offers a unique opportunity to make a significant impact on the growth and success of a leading provider of connected care and medical alert systems.
• The SEO Specialist will have the chance to work on a wide range of SEO projects, from technical SEO audits to content strategy and optimization, providing opportunities for professional growth and development.

ASSUMPTION: This role offers a unique blend of technical SEO expertise, cross-functional collaboration, and the opportunity to make a meaningful impact on the company's success.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of Medical Guardian's website, identifying and addressing technical issues that impact search engine performance and user experience.
• Developing and implementing a content strategy that optimizes Medical Guardian's website for both traditional and AI-driven search, including the creation of chunked content, semantic tagging, and structured data for generative model retrieval.
• Collaborating with developers and designers to embed SEO best practices into Medical Guardian's website architecture, templates, navigation, and UX systems, ensuring optimal visibility and accessibility for search engines and users.

ASSUMPTION: These sample projects illustrate the range of SEO responsibilities and the opportunity for the SEO Specialist to make a significant impact on Medical Guardian's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies used by Medical Guardian and how this role will contribute to their evolution and implementation?
• How does Medical Guardian support the professional development and growth of its SEO team members, and what opportunities exist for advancement within the marketing department?
• Can you provide examples of how Medical Guardian has adapted its SEO strategies to keep pace with the rapidly evolving field of AI-driven search and generative models?
• How does Medical Guardian foster a collaborative and inclusive work environment, and what steps does the company take to ensure that team members feel valued and supported in their roles?
• Can you describe the typical work arrangement for this hybrid role, including the expected frequency of on-site work and the opportunities for remote work and flexibility?

ASSUMPTION: These key questions will help the candidate better understand the role, the company's SEO strategies, and the work environment, allowing them to make an informed decision about their application and potential fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, as well as your alignment with Medical Guardian's mission and values.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
• Research Medical Guardian's company culture and values to ensure a strong fit and alignment with your personal and professional goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.