SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting comprehensive keyword research and analysis
• Optimizing website content, meta tags, and site architecture for improved SEO performance
• Supporting link-building efforts through outreach and content promotion
• Performing technical SEO audits and implementing recommendations
• Monitoring and reporting on SEO performance using various tools
• Collaborating with content creators to ensure SEO best practices are followed

ASSUMPTION: This role requires a strong understanding of SEO principles and hands-on experience with SEO tools. The ideal candidate will have experience in a similar role and be comfortable working both independently and as part of a team.

📋 Key Responsibilities

✅ Conduct keyword research to identify new opportunities for content creation and optimization

✅ Analyze keyword performance and adjust strategies as necessary

✅ Assist in optimizing website content, including meta tags, headers, and image alt texts

✅ Help improve site architecture and internal linking strategies to enhance user experience and SEO performance

✅ Support link-building efforts through outreach, content promotion, and relationship-building

✅ Monitor and report on backlink profiles to ensure quality and compliance with best practices

✅ Collaborate with content creators to ensure SEO best practices are followed

✅ Assist in creating and optimizing blog posts, landing pages, and other web content

✅ Conduct technical audits to identify issues affecting site performance, such as broken links, duplicate content, and site speed issues

✅ Support the implementation of technical SEO recommendations

✅ Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor and report on SEO performance

✅ Provide regular reports and insights to the SEO team and management

✅ Stay up-to-date with the latest SEO trends, algorithm updates, and best practices

✅ Participate in training sessions and workshops to develop SEO skills

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and a willingness to continuously learn and adapt SEO strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5 years of experience as an SEO Specialist or similar role

Required Skills:

• Strong understanding of SEO principles and best practices
• Proficiency in SEO tools and analytics software (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs)
• Strong analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Proficiency in both English and Arabic

Preferred Skills:

• Industry experience in fintech, forex, or equivalent domains

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a solid understanding of content creation and optimization, as well as experience working with various SEO tools.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Cairo, Egypt, is typically between 25,000 and 40,000 EGP per month, based on experience and industry standards. This estimate is based on market research and may vary depending on the company's specific compensation structure.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, 40 hours per week, with flexible working hours and the possibility of remote work for some tasks

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the company's specific compensation structure. Benefits may also vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

• Tawzef offers a range of HR services, including recruitment, outsourcing, HR consultancy, and psychometric assessments
• The company focuses on quality and time of delivery, providing businesses in Egypt and the GCC with comprehensive HR solutions
• Tawzef is a licensed overseas recruitment company, hiring all levels of employees (white and blue collars)

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• Salary Surveys

Company Website: https://www.tawzef.com/

ASSUMPTION: Tawzef's focus on quality and time of delivery suggests that the company values efficiency and professionalism in its operations. This may translate to expectations for employees to work independently and meet deadlines consistently.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: The SEO Specialist will report directly to the SEO Manager or Marketing Manager

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for some tasks

Growth Opportunities:

• Potential career progression to Senior SEO Specialist or SEO Manager roles
• Opportunities to expand skills and knowledge in SEO and digital marketing
• Possibility to work on diverse projects across various industries

ASSUMPTION: The role offers opportunities for professional growth and development, particularly for candidates interested in advancing their careers in SEO and digital marketing.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative work environments

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is Egypt's capital and largest city, with a population of over 20 million
• The city offers a mix of modern and traditional cultures, with a vibrant arts and entertainment scene
• Cairo has a hot desert climate, with mild winters and very hot summers

Work Schedule: Full-time, 40 hours per week, with flexible working hours and the possibility of remote work for some tasks

ASSUMPTION: The work environment at Tawzef is likely to be dynamic and collaborative, with a focus on professionalism and efficiency. The company's location in Cairo offers employees access to a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• In-person or video interview with the SEO Manager or Marketing Manager
• Final decision and job offer

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Research Tawzef's company culture and values to demonstrate your cultural fit during the interview
• Be prepared to discuss your approach to SEO and provide examples of successful SEO campaigns you've worked on

ATS Keywords: SEO, keyword research, on-page optimization, off-page optimization, technical SEO, analytics, reporting, problem-solving, teamwork, SEO tools, content creation, site architecture, link-building, user experience, continuous learning

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' SEO knowledge, skills, and cultural fit. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• Moz
• Majestic
• Google Data Studio
• Microsoft Excel

ASSUMPTION: The role requires proficiency in various SEO tools and analytics software. Familiarity with these tools and a willingness to learn new ones will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Integrity
• Quality
• Efficiency
• Collaboration

Work Style:

• Dynamic and collaborative
• Focus on professionalism and efficiency
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you committed to delivering high-quality work and meeting deadlines consistently?
• Do you have a strong desire to learn and continuously improve your SEO skills?

ASSUMPTION: Tawzef values employees who are professional, efficient, and committed to delivering high-quality work. Candidates who are dynamic, collaborative, and eager to learn will likely be a good fit for the company's culture.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and the constant evolution of best practices
• Managing multiple projects and deadlines simultaneously
• Working in a collaborative environment with diverse teams and stakeholders
• Adapting to the unique cultural and linguistic requirements of the Middle East and North Africa (MENA) region

ASSUMPTION: The role may present challenges related to the fast-paced nature of SEO, managing multiple projects, and working in a collaborative environment. Candidates should be prepared to adapt to these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position may offer more opportunities for growth and development within a larger HR services company
• Tawzef's focus on quality and time of delivery may result in higher expectations for performance and efficiency compared to other companies
• Candidates should consider their career goals and preferences for company size and culture when comparing this role to similar positions

ASSUMPTION: When comparing this role to similar positions, candidates should consider their career goals, preferences for company size and culture, and the unique opportunities and challenges presented by this role.

📝 Sample Projects

• Conducting a comprehensive keyword research project to identify new opportunities for content creation and optimization
• Performing a technical SEO audit to identify and address issues affecting site performance, such as broken links, duplicate content, and site speed issues
• Supporting a link-building campaign through outreach, content promotion, and relationship-building to improve the website's backlink profile

ASSUMPTION: The role may involve a variety of projects, from keyword research and on-page optimization to technical SEO audits and link-building campaigns. Candidates should be prepared to work on diverse projects and adapt to the unique requirements of each task.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall SEO strategy?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?
• How does Tawzef support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Tawzef approach work-life balance, and what opportunities are there for flexible work arrangements?

ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of the company's culture, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Research Tawzef's company culture and values to demonstrate your cultural fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.