SEO specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Crystalia Glass

🔹 Location: Ukraine (Remote)

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading both on-site and off-site optimization efforts for a US-based website
• Collaborating with content, web, and dev teams to improve rankings and boost organic traffic
• Managing technical SEO audits, defining content strategy, building backlinks, and setting KPIs
• Working in a full-cycle role with a focus on driving organic growth in competitive niches

ASSUMPTION: This role requires a strong understanding of US market trends and competition, as the primary focus is on a US-based website.

📋 Key Responsibilities

✅ Conduct comprehensive site audits and implement technical SEO fixes

✅ Build and manage a high-quality backlink strategy

✅ Develop SEO briefs for new blog posts and service pages

✅ Optimize existing content and meta-data

✅ Track performance and report regularly

✅ Collaborate with developers and writers on implementation

ASSUMPTION: This role requires strong communication skills to effectively collaborate with various teams and ensure SEO strategies are well-integrated into the overall business plan.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on SEO experience, with a focus on US market trends

Required Skills:

• Deep understanding of Google (U.S. market) and Bing ranking algorithms
• Strong English proficiency (B2–C1 level or higher), especially written
• Experience working with English-language content, platforms, and backlink resources
• Proven experience with backlink outreach and link-building via reputable platforms
• Proficiency in tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console
• Solid knowledge of internal linking strategies and site architecture
• Demonstrated ability to drive organic growth in competitive niches

Preferred Skills:

• U.S. market experience

ASSUMPTION: While not explicitly stated, familiarity with the US market and its competitive SEO landscape is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (based on experience and results, with industry standards for SEO specialists in the US)

Benefits:

• Fully remote position with flexible working hours
• Opportunity to lead SEO strategy for a growing U.S. brand
• Direct impact on traffic, visibility, and business performance
• Supportive and collaborative international team
• Long-term cooperation with stability and transparency

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists with 2-5 years of experience in the US market.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically focused on glazing systems and glass partitions

Company Size: 51-200 employees, which offers a supportive and collaborative work environment with opportunities for growth

Founded: 2017, with a focus on providing high-quality products and timely installation

Company Description:

• Main priority: providing the best prices without losing quality
• Services: sliding glass walls, glass partitions for home and office, storefronts
• Location: Based in Brooklyn, New York, with a service area within 400 miles

Company Specialties:

• Glazing systems
• Glass partitions
• Storefronts

Company Website: crystaliaglass.com

ASSUMPTION: While Crystalia Glass is based in the US, this role is remote and open to applicants from Ukraine.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing manager and collaborates with content, web, and development teams

Work Arrangement: Fully remote, with flexible working hours

Growth Opportunities:

• Potential career progression into a senior SEO role or management position
• Expanding SEO strategies to other markets and regions
• Developing and leading a team of SEO specialists

ASSUMPTION: Growth opportunities are likely to be available as the company continues to grow and expand its market reach.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): N/A

Geographic Context:

• Ukraine has a thriving tech industry and a large talent pool for remote work
• The time zone difference between Ukraine and the US (EST) is typically 7-10 hours, which may impact communication and collaboration
• Ukraine offers a lower cost of living compared to many other European countries

Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours

ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or test project
• Final interview with the marketing manager

Key Assessment Areas:

• SEO knowledge and expertise
• English language proficiency
• Problem-solving and analytical skills
• Cultural fit and communication skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the US market and Crystalia Glass's business
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools like SEMrush and Ahrefs

ATS Keywords: SEO, technical SEO, content strategy, backlink strategy, performance tracking, collaboration, Google algorithms, Bing algorithms, English proficiency, link-building, SEMrush, Ahrefs, Screaming Frog, Google Search Console, internal linking, site architecture, organic growth

ASSUMPTION: Applicants should be prepared to demonstrate their SEO expertise and provide examples of successful campaigns or projects they have led in the past.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Customer focus
• Collaboration

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Proactive

Self-Assessment Questions:

• Do I have a strong understanding of US market trends and competition in the SEO landscape?
• Am I comfortable working remotely and managing my time effectively?
• Do I possess strong communication skills and the ability to collaborate with diverse teams?

ASSUMPTION: Applicants should carefully consider their fit with Crystalia Glass's company values and work style before applying.

⚠️ Potential Challenges

• Managing time zones and communication with US-based teams
• Keeping up with the latest SEO trends and algorithm changes
• Balancing multiple projects and priorities in a remote work environment
• Adapting to a competitive SEO landscape in the US market

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, remote work environment.

📈 Similar Roles Comparison

• This role is similar to other SEO specialist positions, but with a focus on the US market and a fully remote work arrangement
• Applicants should compare this role to other SEO specialist positions in their region to ensure they are competitive in terms of experience, skills, and salary expectations
• Career progression in this role may lead to senior SEO or management positions, depending on the company's growth and expansion

ASSUMPTION: Applicants should research similar roles and compare their qualifications, skills, and experience to ensure they are a strong fit for this position.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a US-based e-commerce website and implementing technical SEO fixes
• Developing and executing a content strategy for a new blog, including keyword research, on-page optimization, and content creation
• Building and managing a high-quality backlink strategy for a competitive niche, including outreach and link-building via reputable platforms

ASSUMPTION: Applicants should be prepared to provide examples of their past SEO projects and explain their approach to driving organic growth in competitive niches.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most significant SEO challenges facing the company in the US market?
• How does the company support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company plan to expand its market reach and grow its customer base in the US market?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and their commitment to driving SEO success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the US market and Crystalia Glass's business
• Prepare for the technical SEO assessment by brushing up on your knowledge of relevant tools and platforms
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.