SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Zithara.AI

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and managing SEO strategies across Zithara.AI's digital ecosystem
• Conducting keyword research and competitor analysis to identify growth opportunities
• Optimizing website content, landing pages, and blog posts for search engines
• Performing technical SEO audits and working with developers to fix issues
• Building high-quality backlinks through content-driven outreach and partnerships
• Monitoring and reporting on SEO KPIs using tools like Google Analytics, Search Console, and Ahrefs/SEMrush
• Staying up to date with search engine algorithm changes and best practices
• Creating content calendars based on research

ASSUMPTION: This role requires a strong understanding of SEO principles and tools, as well as excellent analytical and communication skills. The ideal candidate will have a proven track record of driving traffic growth and improving rankings.

📋 Key Responsibilities

✅ Develop, implement, and manage SEO strategies across Zithara.AI's digital ecosystem

✅ Perform thorough keyword research and competitor analysis to identify growth opportunities

✅ Optimize website content, landing pages, and blog posts for search engines

✅ Conduct technical SEO audits and work with developers to fix issues

✅ Build high-quality backlinks through content-driven outreach and partnerships

✅ Monitor and report on SEO KPIs using tools like Google Analytics, Search Console, and Ahrefs/SEMrush

✅ Stay up to date with search engine algorithm changes and best practices

✅ Create content calendar as per the research

ASSUMPTION: The role requires a hands-on approach to SEO, with a focus on driving organic visibility and traffic for Zithara.AI's web properties.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of hands-on SEO experience

Required Skills:

• Strong knowledge of Google algorithms and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog)
• Basic understanding of HTML, CSS, and CMS systems like WordPress or Webflow
• Excellent analytical, communication, and project management skills
• Proven track record of driving traffic growth and improving rankings

Preferred Skills:

• Experience with AI-driven SEO strategies
• Fluency in local languages (Telugu, Hindi)

ASSUMPTION: While not explicitly stated, having experience with AI-driven SEO strategies and fluency in local languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (based on experience and industry standards for SEO specialists in Hyderabad)

Benefits:

• Competitive salary
• Benefits package
• Career advancement opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work (if applicable)

ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists with 2-4 years of experience in Hyderabad.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and customer-focused work environment)

Founded: 2020 (Relatively new company with a focus on growth and innovation)

Company Description:

• Empowers businesses to unlock the full potential of their customer relationships using cutting-edge artificial intelligence
• Provides insights and tools to understand customers, drive engagement, and boost sales
• Offers a comprehensive suite of solutions, including customer segmentation, marketing automation, loyalty programs, lead management, and rewards programs

Company Specialties:

• Loyalty program
• Marketing automation
• Customer engagement
• Customer retention
• Omnichannel marketing
• WhatsApp bots
• CRM
• WhatsApp Marketing
• Omni Channel Retail marketing
• Retail technology
• Marketing Technology
• Artificial Intelligence

Company Website: http://www.zithara.ai

ASSUMPTION: Zithara.AI is a growing company focused on providing AI-driven customer engagement solutions for businesses. Their small to mid-sized team offers opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level (2-4 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or similar position

Work Arrangement: On-site (with potential flexibility for remote work)

Growth Opportunities:

• Potential career advancement within the marketing department
• Opportunity to work with cutting-edge technology and industry leaders
• Supportive and inclusive work environment that fosters professional development

ASSUMPTION: As a mid-sized company, Zithara.AI offers growth opportunities and a supportive work environment for employees to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: On-site (with potential flexibility for remote work)

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, with a population of over 4 million
• Known for its historical sites, IT industry, and cultural diversity
• Offers a mix of traditional and modern amenities, with a cost of living lower than major metropolitan cities like Mumbai or Delhi

Work Schedule: Full-time (40 hours/week), with flexibility for remote work (if applicable)

ASSUMPTION: Hyderabad offers a blend of traditional and modern amenities, with a lower cost of living compared to major metropolitan cities in India. The work environment at Zithara.AI is likely to be dynamic and customer-focused, with opportunities for growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final round interview with the hiring manager or team

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Research Zithara.AI's company culture and values to ensure a good fit

ATS Keywords: SEO, keyword research, competitor analysis, content optimization, technical SEO, backlink building, Google Analytics, Search Console, Ahrefs, SEMrush, HTML, CSS, CMS, analytical skills, communication skills, project management

ASSUMPTION: The application process for this role is likely to involve a technical SEO assessment, as well as interviews focused on SEO knowledge, analytical skills, communication, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Google Search Console (GSC)
• Ahrefs
• SEMrush
• Screaming Frog
• WordPress or Webflow (CMS)

ASSUMPTION: The role requires proficiency in various SEO tools, as well as basic knowledge of HTML, CSS, and CMS systems like WordPress or Webflow.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Dynamic
• Growth-oriented

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, customer-focused environment?
• Are you comfortable working with data and using it to drive decision-making?
• Can you adapt to changes in search engine algorithms and best practices?
• Do you have a proven track record of driving results through SEO strategies?

ASSUMPTION: Zithara.AI values employees who are customer-focused, innovative, dynamic, and growth-oriented. A strong cultural fit for this role would be someone who is comfortable working with data, adaptable, and results-oriented.

⚠️ Potential Challenges

• Keeping up with frequent changes in search engine algorithms and best practices
• Managing multiple SEO projects and priorities simultaneously
• Working with developers to implement technical SEO recommendations
• Adapting to a fast-paced, growing company environment

ASSUMPTION: As a growing company focused on innovation and customer engagement, Zithara.AI may present challenges related to keeping up with industry trends and managing multiple priorities.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong understanding of AI-driven SEO strategies
• Zithara.AI's focus on customer engagement and retention sets it apart from other companies in the industry
• Career progression in this role may involve moving into a more senior SEO or marketing position within the company

ASSUMPTION: While this role shares similarities with traditional SEO positions, the requirement for AI-driven SEO strategies and Zithara.AI's focus on customer engagement and retention make it unique. Career progression in this role may involve moving into a more senior SEO or marketing position within the company.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Zithara.AI's website and implementing recommendations to improve organic visibility and traffic
• Developing and executing a content marketing strategy to drive organic traffic and engagement
• Building high-quality backlinks through content-driven outreach and partnerships to improve domain authority and rankings

ASSUMPTION: Sample projects for this role may involve conducting SEO audits, developing content marketing strategies, and building high-quality backlinks to improve organic visibility and traffic.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant SEO challenges currently facing the company, and how does this role address them?
• How does Zithara.AI support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: During the interview, it's essential to ask questions that demonstrate your interest in the role and company, as well as your understanding of the responsibilities and requirements. Some key areas to focus on include team structure, SEO challenges, professional development, KPIs, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.