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SEO Specialist- Gurgaon / Jetpac

Circles.Life
Full-time
On-site
Gurgaon, Haryāna, India
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Specialist - Gurgaon / Jetpac

πŸ”Ή Company: Circles.Life

πŸ”Ή Location: Gurgaon, Haryāna, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a comprehensive SEO strategy to enhance Jetpac's organic search performance globally.
  • Optimizing web content, conducting technical audits, and collaborating with cross-functional teams to improve visibility and traffic.
  • Working closely with product, performance marketing, content, and localization teams to align SEO strategy with ongoing campaigns and launches.
  • Driving Jetpac's visibility across web and app stores through robust content strategies, technical optimizations, and continuous experimentation.

ASSUMPTION: This role requires a strong understanding of SEO fundamentals and experience using relevant tools. The ideal candidate will have a proven track record of growing organic traffic and improving keyword rankings.

πŸ“‹ Key Responsibilities

βœ… Developing and executing a comprehensive SEO strategy across key regions and product categories.

βœ… Owning keyword research, topic clustering, and content planning aligned with Jetpac’s growth goals.

βœ… Building and managing an SEO content calendar in collaboration with content and product marketing teams.

βœ… Identifying opportunities for international SEO and language-specific optimization.

βœ… Optimizing existing web pages, blog content, landing pages, and metadata for SEO performance.

βœ… Writing and reviewing SEO briefs for long-form content, ensuring alignment with brand and keyword goals.

βœ… Driving structured data/schema implementation for better SERP visibility.

βœ… Collaborating with design and engineering teams on page structure, UX, and content hierarchy.

βœ… Conducting regular audits to identify crawl issues, site speed improvements, indexing errors, and broken links.

βœ… Ensuring mobile-first indexing, core web vitals, and other Google ranking factors are consistently met.

βœ… Managing SEO tracking setup, including Search Console, GA4, and third-party tools.

βœ… Working with product and engineering teams to implement technical recommendations.

βœ… Defining and monitoring KPIs such as organic traffic, keyword rankings, click-through rates, bounce rates, and conversions.

βœ… Conducting competitor analysis to identify content gaps and ranking opportunities.

βœ… Working closely with product, performance marketing, content, and localization teams to align SEO strategy with ongoing campaigns, launches, and business priorities.

βœ… Collaborating with developers and designers to build SEO-friendly pages and templates.

βœ… Coordinating with PR and backlink-building partners to grow domain authority.

ASSUMPTION: This role requires strong communication skills and the ability to work cross-functionally in fast-paced teams. The ideal candidate will have experience using tools like Ahrefs, Semrush, Google Search Console, and GA4.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

Experience: 4-7 years of hands-on SEO experience, preferably in a product-led or high-growth company.

Required Skills:

  • Strong understanding of SEO fundamentals (on-page, off-page, technical).
  • Experience using tools like Ahrefs, Semrush, Google Search Console, and GA4.
  • Solid understanding of HTML, site architecture, and mobile-first principles.
  • Proven success in growing organic traffic and improving keyword rankings.
  • Excellent communication skills and ability to work cross-functionally in fast-paced teams.

Preferred Skills:

  • Prior experience in the travel, telco, fintech, or SaaS domain.
  • Experience with app store optimization (ASO).
  • Familiarity with multi-language/multi-region SEO strategies.

ASSUMPTION: Candidates with experience in a high-growth company or startup environment may be at an advantage. Familiarity with content management systems (e.g., Webflow, WordPress, or custom CMS) is also desirable.

πŸ’° Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (AI estimate based on industry standards for mid-senior level SEO roles in Gurgaon)

Benefits:

  • Competitive salary and excellent performance-based incentives.
  • Comprehensive benefits package, including health, dental, and vision coverage.
  • Flexible work arrangements with remote or hybrid options.
  • Opportunity to work with a dynamic and innovative global team.
  • Career growth and professional development opportunities.

Working Hours: Full-time (40 hours/week) with flexible work arrangements.

ASSUMPTION: The salary range provided is an AI estimate based on industry standards for mid-senior level SEO roles in Gurgaon. Actual salary may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on telecommunications and digital services.

Company Size: Medium (501-1,000 employees) - Large enough to offer stability and resources, yet agile enough to maintain a startup-like culture.

Founded: 2014 - Circles has a proven track record of success and growth in the industry.

Company Description:

  • Circles is a global technology company reimagining the telco industry with its innovative SaaS platform.
  • It empowers telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
  • Circles partners with leading telco operators across multiple countries and continents, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Company Specialties:

  • Telecommunications and digital services.
  • SaaS platform development and implementation.
  • Launching and scaling digital brands for telco operators.

Company Website: www.circles.co

ASSUMPTION: Circles' focus on innovation and digital transformation makes it an attractive employer for tech-savvy professionals seeking to make an impact in the telecommunications industry.

πŸ“Š Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to drive meaningful change in Jetpac's SEO performance.

Reporting Structure: The SEO Specialist will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams to achieve Jetpac's SEO goals.

Work Arrangement: Remote OK - This role offers flexible work arrangements, including remote or hybrid options.

Growth Opportunities:

  • As Jetpac continues to expand its global presence, there may be opportunities for the SEO Specialist to take on additional responsibilities or lead a team.
  • The dynamic and innovative nature of Circles' business environment may present unexpected growth opportunities as the company continues to evolve and adapt.
  • Circles' focus on professional development and career growth may provide opportunities for the SEO Specialist to expand their skills and advance their career within the company.

ASSUMPTION: The SEO Specialist role offers a unique opportunity to drive meaningful change in Jetpac's SEO performance and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Hybrid - While Circles offers remote work options, the Gurgaon office serves as a hub for collaboration and team building.

Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore, Singapore 119937, SG (Headquarters); Gurgaon, Haryāna, India (Jetpac office)

Geographic Context:

  • Gurgaon is a major tech hub and one of India's fastest-growing cities, offering a vibrant and dynamic work environment.
  • The city's proximity to New Delhi provides easy access to international travel and cultural experiences.
  • Gurgaon's thriving tech industry offers ample opportunities for professional growth and networking.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements - Circles offers flexible work arrangements to accommodate employees' personal and professional needs.

ASSUMPTION: Gurgaon's status as a major tech hub and its proximity to New Delhi make it an attractive location for tech professionals seeking a dynamic and vibrant work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the Circles careers portal.
  • Phone or video screening to assess communication skills and cultural fit.
  • Technical assessment to evaluate SEO skills and knowledge.
  • Final round interviews with key stakeholders, including the hiring manager and team members.

Key Assessment Areas:

  • SEO knowledge and experience.
  • Communication skills and ability to work cross-functionally.
  • Problem-solving skills and ability to think strategically.
  • Cultural fit and alignment with Circles' values and mission.

Application Tips:

  • Highlight relevant SEO experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of Jetpac's business and the role's requirements.
  • Prepare for the technical assessment by brushing up on your SEO skills and reviewing recent industry trends.
  • Showcase your ability to think strategically and solve complex SEO challenges during the interview process.
  • Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications.

ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, performance tracking, cross-functional collaboration, HTML, site architecture, mobile-first principles, project management, data analysis, content management systems, growth mindset, communication skills, international SEO, app store optimization

ASSUMPTION: Circles' hiring process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's continued growth and success.

πŸ› οΈ Tools & Technologies

  • Ahrefs
  • Semrush
  • Google Search Console
  • GA4
  • HTML
  • Webflow or WordPress (for content management)
  • Google Analytics
  • Google Tag Manager
  • Screaming Frog
  • DeepCrawl

ASSUMPTION: The SEO Specialist should be comfortable using a wide range of SEO tools and technologies to optimize Jetpac's online presence and improve search performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation - Circles values innovation and encourages employees to think creatively and challenge the status quo.
  • Customer-centricity - Circles prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.
  • Collaboration - Circles fosters a culture of collaboration and teamwork, encouraging employees to work together to achieve common goals.

Work Style:

  • Agile - Circles operates in an agile and dynamic environment, requiring employees to adapt quickly to change and embrace new challenges.
  • Data-driven - Circles uses data to inform decision-making and drive continuous improvement.
  • Customer-focused - Circles prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.

Self-Assessment Questions:

  • Do you have a proven track record of driving SEO success in a high-growth or product-led company?
  • Are you comfortable working in an agile and dynamic environment, adapting quickly to change and embracing new challenges?
  • Do you have strong communication skills and the ability to work cross-functionally in a fast-paced team?

ASSUMPTION: Circles' culture values innovation, collaboration, and customer-centricity. Candidates who align with these values and demonstrate a strong work ethic and growth mindset are likely to thrive in the company's dynamic and fast-paced environment.

⚠️ Potential Challenges

  • The SEO Specialist role may require working with legacy systems and content, presenting unique technical challenges.
  • Jetpac's global presence may present unique SEO challenges, requiring the SEO Specialist to navigate multiple languages, regions, and cultural contexts.
  • The fast-paced nature of Circles' business environment may require the SEO Specialist to adapt quickly to change and prioritize multiple projects simultaneously.
  • The competitive nature of the SEO industry may require the SEO Specialist to stay up-to-date with the latest trends and best practices, continuously optimizing Jetpac's online presence.

ASSUMPTION: The SEO Specialist role presents unique challenges and opportunities for growth and development. Candidates who are adaptable, resourceful, and proactive in their approach to SEO will be well-positioned to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional SEO roles, the SEO Specialist role at Jetpac requires a strong understanding of app store optimization (ASO) and the unique challenges and opportunities presented by the app ecosystem.
  • Jetpac's global presence and focus on the travel industry present unique SEO challenges and opportunities, requiring the SEO Specialist to navigate multiple languages, regions, and cultural contexts.
  • The SEO Specialist role at Jetpac offers a unique opportunity to drive meaningful change in the company's SEO performance and contribute to its continued growth and success.

ASSUMPTION: The SEO Specialist role at Jetpac is unique in its focus on app store optimization and the travel industry, presenting unique challenges and opportunities for growth and development.

πŸ“ Sample Projects

  • Conducting a comprehensive SEO audit of Jetpac's web and app properties, identifying technical issues, site speed improvements, indexing errors, and broken links.
  • Developing and executing a targeted content strategy to improve Jetpac's visibility for high-intent keywords related to travel and eSIM services.
  • Collaborating with the design and engineering teams to optimize Jetpac's app store listings, improving visibility and conversion rates.
  • Conducting competitor analysis to identify content gaps and ranking opportunities, informing Jetpac's content strategy and SEO roadmap.

ASSUMPTION: The SEO Specialist role at Jetpac offers a wide range of projects and initiatives, requiring the SEO Specialist to leverage their technical skills and industry knowledge to drive meaningful change in the company's SEO performance.

❓ Key Questions to Ask During Interview

  • What are the key priorities for the SEO Specialist role in the first 30-60-90 days?
  • How does the SEO Specialist role collaborate with other teams, such as product, marketing, and engineering?
  • What are the most significant SEO challenges facing Jetpac, and how can the SEO Specialist help address them?
  • How does Circles support the professional development and growth of its SEO team members?
  • What are the key performance indicators (KPIs) used to measure the success of the SEO Specialist role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving Jetpac's SEO success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
  • Prepare for the technical assessment by brushing up on your SEO skills and reviewing recent industry trends.
  • Research Jetpac and Circles to demonstrate your understanding of the company's business and the role's requirements.
  • Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.