π Core Information
πΉ Job Title: SEO Specialist - Gurgaon / Jetpac
πΉ Company: Circles.Life
πΉ Location: Gurgaon, HaryΔna, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 2, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive SEO strategy to enhance Jetpac's organic search performance globally.
- Optimizing web content, conducting technical audits, and collaborating with cross-functional teams to improve visibility and traffic.
- Working closely with product, performance marketing, content, and localization teams to align SEO strategy with ongoing campaigns and launches.
- Driving Jetpac's visibility across web and app stores through robust content strategies, technical optimizations, and continuous experimentation.
ASSUMPTION: This role requires a strong understanding of SEO fundamentals and experience using relevant tools. The ideal candidate will have a proven track record of growing organic traffic and improving keyword rankings.
π Key Responsibilities
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Developing and executing a comprehensive SEO strategy across key regions and product categories.
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Owning keyword research, topic clustering, and content planning aligned with Jetpacβs growth goals.
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Building and managing an SEO content calendar in collaboration with content and product marketing teams.
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Identifying opportunities for international SEO and language-specific optimization.
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Optimizing existing web pages, blog content, landing pages, and metadata for SEO performance.
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Writing and reviewing SEO briefs for long-form content, ensuring alignment with brand and keyword goals.
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Driving structured data/schema implementation for better SERP visibility.
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Collaborating with design and engineering teams on page structure, UX, and content hierarchy.
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Conducting regular audits to identify crawl issues, site speed improvements, indexing errors, and broken links.
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Ensuring mobile-first indexing, core web vitals, and other Google ranking factors are consistently met.
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Managing SEO tracking setup, including Search Console, GA4, and third-party tools.
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Working with product and engineering teams to implement technical recommendations.
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Defining and monitoring KPIs such as organic traffic, keyword rankings, click-through rates, bounce rates, and conversions.
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Conducting competitor analysis to identify content gaps and ranking opportunities.
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Working closely with product, performance marketing, content, and localization teams to align SEO strategy with ongoing campaigns, launches, and business priorities.
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Collaborating with developers and designers to build SEO-friendly pages and templates.
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Coordinating with PR and backlink-building partners to grow domain authority.
ASSUMPTION: This role requires strong communication skills and the ability to work cross-functionally in fast-paced teams. The ideal candidate will have experience using tools like Ahrefs, Semrush, Google Search Console, and GA4.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Communications, Computer Science, or a related field.
Experience: 4-7 years of hands-on SEO experience, preferably in a product-led or high-growth company.
Required Skills:
- Strong understanding of SEO fundamentals (on-page, off-page, technical).
- Experience using tools like Ahrefs, Semrush, Google Search Console, and GA4.
- Solid understanding of HTML, site architecture, and mobile-first principles.
- Proven success in growing organic traffic and improving keyword rankings.
- Excellent communication skills and ability to work cross-functionally in fast-paced teams.
Preferred Skills:
- Prior experience in the travel, telco, fintech, or SaaS domain.
- Experience with app store optimization (ASO).
- Familiarity with multi-language/multi-region SEO strategies.
ASSUMPTION: Candidates with experience in a high-growth company or startup environment may be at an advantage. Familiarity with content management systems (e.g., Webflow, WordPress, or custom CMS) is also desirable.
π° Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (AI estimate based on industry standards for mid-senior level SEO roles in Gurgaon)
Benefits:
- Competitive salary and excellent performance-based incentives.
- Comprehensive benefits package, including health, dental, and vision coverage.
- Flexible work arrangements with remote or hybrid options.
- Opportunity to work with a dynamic and innovative global team.
- Career growth and professional development opportunities.
Working Hours: Full-time (40 hours/week) with flexible work arrangements.
ASSUMPTION: The salary range provided is an AI estimate based on industry standards for mid-senior level SEO roles in Gurgaon. Actual salary may vary based on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Software Development, specifically focused on telecommunications and digital services.
Company Size: Medium (501-1,000 employees) - Large enough to offer stability and resources, yet agile enough to maintain a startup-like culture.
Founded: 2014 - Circles has a proven track record of success and growth in the industry.
Company Description:
- Circles is a global technology company reimagining the telco industry with its innovative SaaS platform.
- It empowers telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
- Circles partners with leading telco operators across multiple countries and continents, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Company Specialties:
- Telecommunications and digital services.
- SaaS platform development and implementation.
- Launching and scaling digital brands for telco operators.
Company Website: www.circles.co
ASSUMPTION: Circles' focus on innovation and digital transformation makes it an attractive employer for tech-savvy professionals seeking to make an impact in the telecommunications industry.
π Role Analysis
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to drive meaningful change in Jetpac's SEO performance.
Reporting Structure: The SEO Specialist will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams to achieve Jetpac's SEO goals.
Work Arrangement: Remote OK - This role offers flexible work arrangements, including remote or hybrid options.
Growth Opportunities:
- As Jetpac continues to expand its global presence, there may be opportunities for the SEO Specialist to take on additional responsibilities or lead a team.
- The dynamic and innovative nature of Circles' business environment may present unexpected growth opportunities as the company continues to evolve and adapt.
- Circles' focus on professional development and career growth may provide opportunities for the SEO Specialist to expand their skills and advance their career within the company.
ASSUMPTION: The SEO Specialist role offers a unique opportunity to drive meaningful change in Jetpac's SEO performance and contribute to the company's continued growth and success.
π Location & Work Environment
Office Type: Hybrid - While Circles offers remote work options, the Gurgaon office serves as a hub for collaboration and team building.
Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore, Singapore 119937, SG (Headquarters); Gurgaon, HaryΔna, India (Jetpac office)
Geographic Context:
- Gurgaon is a major tech hub and one of India's fastest-growing cities, offering a vibrant and dynamic work environment.
- The city's proximity to New Delhi provides easy access to international travel and cultural experiences.
- Gurgaon's thriving tech industry offers ample opportunities for professional growth and networking.
Work Schedule: Full-time (40 hours/week) with flexible work arrangements - Circles offers flexible work arrangements to accommodate employees' personal and professional needs.
ASSUMPTION: Gurgaon's status as a major tech hub and its proximity to New Delhi make it an attractive location for tech professionals seeking a dynamic and vibrant work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the Circles careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment to evaluate SEO skills and knowledge.
- Final round interviews with key stakeholders, including the hiring manager and team members.
Key Assessment Areas:
- SEO knowledge and experience.
- Communication skills and ability to work cross-functionally.
- Problem-solving skills and ability to think strategically.
- Cultural fit and alignment with Circles' values and mission.
Application Tips:
- Highlight relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Jetpac's business and the role's requirements.
- Prepare for the technical assessment by brushing up on your SEO skills and reviewing recent industry trends.
- Showcase your ability to think strategically and solve complex SEO challenges during the interview process.
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, performance tracking, cross-functional collaboration, HTML, site architecture, mobile-first principles, project management, data analysis, content management systems, growth mindset, communication skills, international SEO, app store optimization
ASSUMPTION: Circles' hiring process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's continued growth and success.
π οΈ Tools & Technologies
- Ahrefs
- Semrush
- Google Search Console
- GA4
- HTML
- Webflow or WordPress (for content management)
- Google Analytics
- Google Tag Manager
- Screaming Frog
- DeepCrawl
ASSUMPTION: The SEO Specialist should be comfortable using a wide range of SEO tools and technologies to optimize Jetpac's online presence and improve search performance.
π Cultural Fit Considerations
Company Values:
- Innovation - Circles values innovation and encourages employees to think creatively and challenge the status quo.
- Customer-centricity - Circles prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.
- Collaboration - Circles fosters a culture of collaboration and teamwork, encouraging employees to work together to achieve common goals.
Work Style:
- Agile - Circles operates in an agile and dynamic environment, requiring employees to adapt quickly to change and embrace new challenges.
- Data-driven - Circles uses data to inform decision-making and drive continuous improvement.
- Customer-focused - Circles prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.
Self-Assessment Questions:
- Do you have a proven track record of driving SEO success in a high-growth or product-led company?
- Are you comfortable working in an agile and dynamic environment, adapting quickly to change and embracing new challenges?
- Do you have strong communication skills and the ability to work cross-functionally in a fast-paced team?
ASSUMPTION: Circles' culture values innovation, collaboration, and customer-centricity. Candidates who align with these values and demonstrate a strong work ethic and growth mindset are likely to thrive in the company's dynamic and fast-paced environment.
β οΈ Potential Challenges
- The SEO Specialist role may require working with legacy systems and content, presenting unique technical challenges.
- Jetpac's global presence may present unique SEO challenges, requiring the SEO Specialist to navigate multiple languages, regions, and cultural contexts.
- The fast-paced nature of Circles' business environment may require the SEO Specialist to adapt quickly to change and prioritize multiple projects simultaneously.
- The competitive nature of the SEO industry may require the SEO Specialist to stay up-to-date with the latest trends and best practices, continuously optimizing Jetpac's online presence.
ASSUMPTION: The SEO Specialist role presents unique challenges and opportunities for growth and development. Candidates who are adaptable, resourceful, and proactive in their approach to SEO will be well-positioned to succeed in this role.
π Similar Roles Comparison
- Unlike traditional SEO roles, the SEO Specialist role at Jetpac requires a strong understanding of app store optimization (ASO) and the unique challenges and opportunities presented by the app ecosystem.
- Jetpac's global presence and focus on the travel industry present unique SEO challenges and opportunities, requiring the SEO Specialist to navigate multiple languages, regions, and cultural contexts.
- The SEO Specialist role at Jetpac offers a unique opportunity to drive meaningful change in the company's SEO performance and contribute to its continued growth and success.
ASSUMPTION: The SEO Specialist role at Jetpac is unique in its focus on app store optimization and the travel industry, presenting unique challenges and opportunities for growth and development.
π Sample Projects
- Conducting a comprehensive SEO audit of Jetpac's web and app properties, identifying technical issues, site speed improvements, indexing errors, and broken links.
- Developing and executing a targeted content strategy to improve Jetpac's visibility for high-intent keywords related to travel and eSIM services.
- Collaborating with the design and engineering teams to optimize Jetpac's app store listings, improving visibility and conversion rates.
- Conducting competitor analysis to identify content gaps and ranking opportunities, informing Jetpac's content strategy and SEO roadmap.
ASSUMPTION: The SEO Specialist role at Jetpac offers a wide range of projects and initiatives, requiring the SEO Specialist to leverage their technical skills and industry knowledge to drive meaningful change in the company's SEO performance.
β Key Questions to Ask During Interview
- What are the key priorities for the SEO Specialist role in the first 30-60-90 days?
- How does the SEO Specialist role collaborate with other teams, such as product, marketing, and engineering?
- What are the most significant SEO challenges facing Jetpac, and how can the SEO Specialist help address them?
- How does Circles support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of the SEO Specialist role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving Jetpac's SEO success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
- Prepare for the technical assessment by brushing up on your SEO skills and reviewing recent industry trends.
- Research Jetpac and Circles to demonstrate your understanding of the company's business and the role's requirements.
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.