SEO Specialist- Gurgaon / Jetpac

📌 Core Information

🔹 Job Title: SEO Specialist - Gurgaon / Jetpac

🔹 Company: Circles.Life

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive SEO strategy to enhance Jetpac's organic search performance globally.
• Optimizing web content, conducting technical audits, and collaborating with cross-functional teams to improve visibility and traffic.
• Working closely with product, performance marketing, content, and localization teams to align SEO strategy with ongoing campaigns and launches.
• Driving Jetpac's visibility across web and app stores through robust content strategies, technical optimizations, and continuous experimentation.

ASSUMPTION: This role requires a strong understanding of SEO fundamentals and experience using relevant tools. The ideal candidate will have a proven track record of growing organic traffic and improving keyword rankings.

📋 Key Responsibilities

✅ Developing and executing a comprehensive SEO strategy across key regions and product categories.

✅ Owning keyword research, topic clustering, and content planning aligned with Jetpac’s growth goals.

✅ Building and managing an SEO content calendar in collaboration with content and product marketing teams.

✅ Identifying opportunities for international SEO and language-specific optimization.

✅ Optimizing existing web pages, blog content, landing pages, and metadata for SEO performance.

✅ Writing and reviewing SEO briefs for long-form content, ensuring alignment with brand and keyword goals.

✅ Driving structured data/schema implementation for better SERP visibility.

✅ Collaborating with design and engineering teams on page structure, UX, and content hierarchy.

✅ Conducting regular audits to identify crawl issues, site speed improvements, indexing errors, and broken links.

✅ Ensuring mobile-first indexing, core web vitals, and other Google ranking factors are consistently met.

✅ Managing SEO tracking setup, including Search Console, GA4, and third-party tools.

✅ Working with product and engineering teams to implement technical recommendations.

✅ Defining and monitoring KPIs such as organic traffic, keyword rankings, click-through rates, bounce rates, and conversions.

✅ Conducting competitor analysis to identify content gaps and ranking opportunities.

✅ Working closely with product, performance marketing, content, and localization teams to align SEO strategy with ongoing campaigns, launches, and business priorities.

✅ Collaborating with developers and designers to build SEO-friendly pages and templates.

✅ Coordinating with PR and backlink-building partners to grow domain authority.

ASSUMPTION: This role requires strong communication skills and the ability to work cross-functionally in fast-paced teams. The ideal candidate will have experience using tools like Ahrefs, Semrush, Google Search Console, and GA4.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

Experience: 4-7 years of hands-on SEO experience, preferably in a product-led or high-growth company.

Required Skills:

• Strong understanding of SEO fundamentals (on-page, off-page, technical).
• Experience using tools like Ahrefs, Semrush, Google Search Console, and GA4.
• Solid understanding of HTML, site architecture, and mobile-first principles.
• Proven success in growing organic traffic and improving keyword rankings.
• Excellent communication skills and ability to work cross-functionally in fast-paced teams.

Preferred Skills:

• Prior experience in the travel, telco, fintech, or SaaS domain.
• Experience with app store optimization (ASO).
• Familiarity with multi-language/multi-region SEO strategies.

ASSUMPTION: Candidates with experience in a high-growth company or startup environment may be at an advantage. Familiarity with content management systems (e.g., Webflow, WordPress, or custom CMS) is also desirable.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (AI estimate based on industry standards for mid-senior level SEO roles in Gurgaon)

Benefits:

• Competitive salary and excellent performance-based incentives.
• Comprehensive benefits package, including health, dental, and vision coverage.
• Flexible work arrangements with remote or hybrid options.
• Opportunity to work with a dynamic and innovative global team.
• Career growth and professional development opportunities.

Working Hours: Full-time (40 hours/week) with flexible work arrangements.

ASSUMPTION: The salary range provided is an AI estimate based on industry standards for mid-senior level SEO roles in Gurgaon. Actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on telecommunications and digital services.

Company Size: Medium (501-1,000 employees) - Large enough to offer stability and resources, yet agile enough to maintain a startup-like culture.

Founded: 2014 - Circles has a proven track record of success and growth in the industry.

Company Description:

• Circles is a global technology company reimagining the telco industry with its innovative SaaS platform.
• It empowers telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
• Circles partners with leading telco operators across multiple countries and continents, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Company Specialties:

• Telecommunications and digital services.
• SaaS platform development and implementation.
• Launching and scaling digital brands for telco operators.

Company Website: www.circles.co

ASSUMPTION: Circles' focus on innovation and digital transformation makes it an attractive employer for tech-savvy professionals seeking to make an impact in the telecommunications industry.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to drive meaningful change in Jetpac's SEO performance.

Reporting Structure: The SEO Specialist will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams to achieve Jetpac's SEO goals.

Work Arrangement: Remote OK - This role offers flexible work arrangements, including remote or hybrid options.

Growth Opportunities:

• As Jetpac continues to expand its global presence, there may be opportunities for the SEO Specialist to take on additional responsibilities or lead a team.
• The dynamic and innovative nature of Circles' business environment may present unexpected growth opportunities as the company continues to evolve and adapt.
• Circles' focus on professional development and career growth may provide opportunities for the SEO Specialist to expand their skills and advance their career within the company.

ASSUMPTION: The SEO Specialist role offers a unique opportunity to drive meaningful change in Jetpac's SEO performance and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Hybrid - While Circles offers remote work options, the Gurgaon office serves as a hub for collaboration and team building.

Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore, Singapore 119937, SG (Headquarters); Gurgaon, Haryāna, India (Jetpac office)

Geographic Context:

• Gurgaon is a major tech hub and one of India's fastest-growing cities, offering a vibrant and dynamic work environment.
• The city's proximity to New Delhi provides easy access to international travel and cultural experiences.
• Gurgaon's thriving tech industry offers ample opportunities for professional growth and networking.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements - Circles offers flexible work arrangements to accommodate employees' personal and professional needs.

ASSUMPTION: Gurgaon's status as a major tech hub and its proximity to New Delhi make it an attractive location for tech professionals seeking a dynamic and vibrant work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Circles careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate SEO skills and knowledge.
• Final round interviews with key stakeholders, including the hiring manager and team members.

Key Assessment Areas:

• SEO knowledge and experience.
• Communication skills and ability to work cross-functionally.
• Problem-solving skills and ability to think strategically.
• Cultural fit and alignment with Circles' values and mission.

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Jetpac's business and the role's requirements.
• Prepare for the technical assessment by brushing up on your SEO skills and reviewing recent industry trends.
• Showcase your ability to think strategically and solve complex SEO challenges during the interview process.
• Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications.

ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, performance tracking, cross-functional collaboration, HTML, site architecture, mobile-first principles, project management, data analysis, content management systems, growth mindset, communication skills, international SEO, app store optimization

ASSUMPTION: Circles' hiring process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's continued growth and success.

🛠️ Tools & Technologies

• Ahrefs
• Semrush
• Google Search Console
• GA4
• HTML
• Webflow or WordPress (for content management)
• Google Analytics
• Google Tag Manager
• Screaming Frog
• DeepCrawl

ASSUMPTION: The SEO Specialist should be comfortable using a wide range of SEO tools and technologies to optimize Jetpac's online presence and improve search performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation - Circles values innovation and encourages employees to think creatively and challenge the status quo.
• Customer-centricity - Circles prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.
• Collaboration - Circles fosters a culture of collaboration and teamwork, encouraging employees to work together to achieve common goals.

Work Style:

• Agile - Circles operates in an agile and dynamic environment, requiring employees to adapt quickly to change and embrace new challenges.
• Data-driven - Circles uses data to inform decision-making and drive continuous improvement.
• Customer-focused - Circles prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.

Self-Assessment Questions:

• Do you have a proven track record of driving SEO success in a high-growth or product-led company?
• Are you comfortable working in an agile and dynamic environment, adapting quickly to change and embracing new challenges?
• Do you have strong communication skills and the ability to work cross-functionally in a fast-paced team?

ASSUMPTION: Circles' culture values innovation, collaboration, and customer-centricity. Candidates who align with these values and demonstrate a strong work ethic and growth mindset are likely to thrive in the company's dynamic and fast-paced environment.

⚠️ Potential Challenges

• The SEO Specialist role may require working with legacy systems and content, presenting unique technical challenges.
• Jetpac's global presence may present unique SEO challenges, requiring the SEO Specialist to navigate multiple languages, regions, and cultural contexts.
• The fast-paced nature of Circles' business environment may require the SEO Specialist to adapt quickly to change and prioritize multiple projects simultaneously.
• The competitive nature of the SEO industry may require the SEO Specialist to stay up-to-date with the latest trends and best practices, continuously optimizing Jetpac's online presence.

ASSUMPTION: The SEO Specialist role presents unique challenges and opportunities for growth and development. Candidates who are adaptable, resourceful, and proactive in their approach to SEO will be well-positioned to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, the SEO Specialist role at Jetpac requires a strong understanding of app store optimization (ASO) and the unique challenges and opportunities presented by the app ecosystem.
• Jetpac's global presence and focus on the travel industry present unique SEO challenges and opportunities, requiring the SEO Specialist to navigate multiple languages, regions, and cultural contexts.
• The SEO Specialist role at Jetpac offers a unique opportunity to drive meaningful change in the company's SEO performance and contribute to its continued growth and success.

ASSUMPTION: The SEO Specialist role at Jetpac is unique in its focus on app store optimization and the travel industry, presenting unique challenges and opportunities for growth and development.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Jetpac's web and app properties, identifying technical issues, site speed improvements, indexing errors, and broken links.
• Developing and executing a targeted content strategy to improve Jetpac's visibility for high-intent keywords related to travel and eSIM services.
• Collaborating with the design and engineering teams to optimize Jetpac's app store listings, improving visibility and conversion rates.
• Conducting competitor analysis to identify content gaps and ranking opportunities, informing Jetpac's content strategy and SEO roadmap.

ASSUMPTION: The SEO Specialist role at Jetpac offers a wide range of projects and initiatives, requiring the SEO Specialist to leverage their technical skills and industry knowledge to drive meaningful change in the company's SEO performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for the SEO Specialist role in the first 30-60-90 days?
• How does the SEO Specialist role collaborate with other teams, such as product, marketing, and engineering?
• What are the most significant SEO challenges facing Jetpac, and how can the SEO Specialist help address them?
• How does Circles support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) used to measure the success of the SEO Specialist role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving Jetpac's SEO success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Prepare for the technical assessment by brushing up on your SEO skills and reviewing recent industry trends.
• Research Jetpac and Circles to demonstrate your understanding of the company's business and the role's requirements.
• Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.