📌 Core Information
🔹 Job Title: SEO Specialist II (Dealer.com)
🔹 Company: Cox Automotive - USA
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 day/week in-office for local candidates)
🚀 Job Overview
Key aspects of this role include:
- Delivering premium SEO services to help clients achieve their goals
- Analyzing website performance data and determining actions to improve site performance
- Collaborating with clients and internal stakeholders to develop and execute SEO strategies
- Acting as the primary point of contact for clients regarding organic search strategies and optimizations
ASSUMPTION: This role requires a strong understanding of SEO tactics and a proactive approach to staying up-to-date with industry trends and algorithm changes.
📋 Key Responsibilities
✅ Communicate with clients via monthly calls to review website performance, strategize, and act as a consultant for their online search presence
✅ Act as SEO account manager, providing clients with process, operational, and technical expertise, and answering client concerns
✅ Serve as the key SEO liaison to clients by completing search engine related requests and providing analysis as needed
✅ Collaborate with internal stakeholders to develop digital marketing strategies that support clients
✅ Improve client site performance and KPIs by utilizing white hat SEO tactics and implementing strategic content strategies
✅ Analyze and evaluate website performance using Dealer.com's analytics platform and identify areas of opportunity
✅ Consolidate and synthesize customer data and organic website performance into client-facing reports
✅ Troubleshoot negative trends in key performance indicators and search engine visibility, and take corrective action
✅ Provide advice, mentoring, and training for newer SEO team members
ASSUMPTION: This role requires strong analytical, communication, and problem-solving skills, as well as the ability to manage multiple priorities and work independently.
🎯 Required Qualifications
Education: High School Diploma or GED
Experience: 3 years in a related field or a combination of education and experience
Required Skills:
- Understanding of how search algorithms work
- Knowledge of search engine optimization tactics
- Strong customer service and client relationship skills
- Ability to manage competing priorities
- Working knowledge of Microsoft Office
- Excellent written and verbal communication skills
- Self-directed, driven, and enthusiastic
- Basic knowledge of HTML
- Willingness to train in search engine optimization
Preferred Skills:
- Demonstrable experience creating and executing SEO campaigns
- Solid knowledge of website analytics tools like Google Analytics
- Working knowledge of HTML, CSS, and broad website concepts
- Previous client relationship, account management experience
- Proficient with Microsoft Office
ASSUMPTION: Candidates with relevant certifications or degrees may be considered equivalent to the required experience.
💰 Compensation & Benefits
Salary Range: $21.49 - $32.26/hour
Benefits:
- Minimum of 16 hours of paid time off every month
- Seven paid holidays throughout the calendar year
- Additional paid time off for bereavement, voting, jury duty, volunteer time, military leave, and parental leave
- Health care insurance (medical, dental, vision)
- Retirement planning (401(k))
Working Hours: 40 hours/week, with the exception of local candidates required to be in office once per week
ASSUMPTION: The salary range provided is an hourly rate and may vary based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 10,001+ employees
Founded: 1898
Company Description:
- Cox Business provides a wide range of technology solutions for businesses of all sizes
- Offers reliable, scalable products and services tailored to unique business needs
- Delivers personalized support and proactive solutions
Company Specialties:
- Voice
- Data
- TV
- Cloud
- Fiber
- Internet
- Private Networks
- Hospitality
- Small Business
- SMB
- Enterprise
- B2B
- Healthcare
- Retail
- Managed IT
- SD-WAN
- Cybersecurity
- Education
- and Government
Company Website: Cox Business
ASSUMPTION: Cox Business is a subsidiary of Cox Enterprises, focusing on providing technology solutions to businesses.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Individual Contributor
Work Arrangement: Hybrid (1 day/week in-office for local candidates)
Growth Opportunities:
- Potential to advance to a Senior SEO Specialist role
- Opportunities to mentor and train newer SEO team members
- Chance to work on high-impact projects for clients
ASSUMPTION: This role offers opportunities for professional growth and development within the SEO team and Cox Automotive.
🌍 Location & Work Environment
Office Type: Remote-first with in-office requirements for local candidates
Office Location(s): Burlington, VT (for local candidates)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- In-office requirements may provide opportunities for collaboration and networking
- Burlington, VT offers a high quality of life, with access to outdoor recreation, cultural attractions, and a vibrant food scene
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, combining the flexibility of remote work with the benefits of in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the SEO team lead
Key Assessment Areas:
- SEO knowledge and experience
- Client relationship and communication skills
- Problem-solving and analytical skills
- Ability to manage multiple priorities
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focusing on SEO strategies, client management, and problem-solving
ATS Keywords: SEO, Search Engine Optimization, SEO Specialist, SEO Campaigns, Client Relationship Management, Digital Marketing, HTML, Analytics, Keyword Research, On-Page Optimization, Off-Page Optimization, Algorithm Changes
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the SEO team.
🛠️ Tools & Technologies
- Dealer.com's analytics platform
- Google Analytics
- Google Search Console
- Google Trends
- Majestic SEO
- Moz Pro
- SEM Rush
- Copyscape
- HTML
- CSS
ASSUMPTION: The SEO Specialist II will be expected to learn and utilize various SEO tools and platforms to effectively perform their job duties.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Agile
- Trustworthy
- Collaborative
Work Style:
- Remote-first with a focus on results and output
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- Do I have a strong understanding of SEO tactics and a proactive approach to staying up-to-date with industry trends?
- Am I comfortable working remotely and managing my time effectively?
- Do I possess strong communication and client relationship skills?
ASSUMPTION: Cox Automotive values candidates who are customer-focused, inclusive, agile, trustworthy, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple client priorities and deadlines
- Keeping up with frequent algorithm changes and SEO best practices
- Working effectively in a remote-first environment
- Developing and maintaining strong client relationships
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, effective communication, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- SEO Specialist II vs. SEO Specialist I: The II role requires more advanced SEO knowledge and experience, as well as the ability to manage multiple client accounts
- SEO Specialist II vs. SEO Manager: The II role focuses more on tactical SEO execution, while the Manager role involves strategic planning and team leadership
- Career path: SEO Specialist II → Senior SEO Specialist → SEO Manager → SEO Director
ASSUMPTION: This role offers opportunities for career growth and development within the SEO team and Cox Automotive.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve organic traffic and visibility
- Executing a targeted link-building campaign to boost a client's domain authority and search engine rankings
- Analyzing a client's website performance data and identifying opportunities for on-page optimization and content strategy improvements
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the SEO Specialist II may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's approach to staying up-to-date with industry trends and algorithm changes?
- How does the SEO team collaborate with other departments, such as Content and Performance, to develop and execute digital marketing strategies?
- What opportunities are there for professional growth and development within the SEO team and Cox Automotive?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for behavioral and situational interview questions focusing on SEO strategies, client management, and problem-solving
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
