SEO Specialist (Pune, India)

📌 Core Information

🔹 Job Title: SEO Specialist (Pune, India)

🔹 Company: Pattern

🔹 Location: Pune, India

🔹 Job Type: Full-time (Hybrid)

🔹 Category: Retail

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Performing keyword research tailored to the Amazon marketplace
• Collaborating with US-based copywriters to optimize product listings
• Conducting content audits and compiling performance reports
• Managing multiple content projects with minimal supervision

ASSUMPTION: This role requires a strong understanding of SEO principles and the ability to work effectively with remote teams. It also involves managing multiple projects, requiring strong organizational skills.

📋 Key Responsibilities

✅ Perform keyword research tailored to the Amazon marketplace to support SEO-driven product content

✅ Collaborate with US-based copywriters to develop and optimize high-performing ecommerce product listings

✅ Conduct content audits to identify gaps and ensure alignment with best SEO practices

✅ Compile performance reports and insights to guide content improvements and track results

✅ Manage and coordinate multiple content projects with minimal supervision and clear communication

✅ Test and provide feedback on Pattern’s internal tools to support content workflow and efficiency

✅ Maintain consistency, accuracy, and quality across all assigned content deliverables.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strong communication skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in SEO, content marketing, or a related role

Required Skills:

• Strong communication skills, both written and verbal
• Excellent analytical and problem-solving skills
• Attention to detail and a high level of accuracy in documenting and recording information
• Ability to maintain confidentiality and handle sensitive information with discretion

Preferred Skills:

• Familiarity with Amazon Seller Central and Vendor Central
• Experience with SEO tools like SEMrush, Ahrefs, or Moz
• Knowledge of HTML and basic understanding of CSS

ASSUMPTION: While not explicitly stated, familiarity with Amazon's platform and SEO tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Based on industry standards for entry-level SEO roles in Pune)

Benefits:

• Health insurance
• Retirement plans
• Employee discounts on Pattern products

Working Hours: 8 a.m. – 4 p.m. MST, Monday–Friday (7:30PM to 3: 30a.m IST)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level SEO roles in Pune. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pattern operates in the retail industry, specializing in eCommerce acceleration for premium brands.

Company Size: Pattern is a mid-sized company with 1,001-5,000 employees globally.

Founded: Pattern was founded in 2013 and is headquartered in Lehi, Utah, USA.

Company Description:

• Pattern provides a blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands.
• The company thrives on high energy, professional excellence, and disciplined creativity.
• Pattern is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.

Company Specialties:

• Amazon marketplace management
• Amazon Marketing Services
• Amazon Vendor Central
• eBay and Walmart marketplace management
• MAP compliance
• Brand protection and growth

Company Website: pattern.com

ASSUMPTION: Pattern's focus on premium brands and eCommerce acceleration requires employees to stay updated with the latest trends and best practices in the industry.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates looking to start their career in SEO or content marketing.

Reporting Structure: The SEO Specialist will report directly to the Content Manager or a similar role.

Work Arrangement: This is a hybrid role, requiring employees to work on-site for part of the week and remotely for the rest.

Growth Opportunities:

• Progression to a Senior SEO Specialist or Content Manager role
• Expanding skills to other areas of digital marketing or eCommerce
• Potential international opportunities as Pattern continues to grow globally

ASSUMPTION: Given Pattern's global presence and focus on growth, there may be opportunities for career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Pattern's Pune office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1441 W Innovation Way, Suite 500, Lehi, UT 84043, US

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions and IT industry.
• The city offers a mix of traditional Indian culture and modern urban living.
• Pune has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is Monday to Friday, with core hours from 8 a.m. to 4 p.m. MST (7:30PM to 3: 30a.m IST).

ASSUMPTION: The work environment at Pattern's Pune office is likely to be dynamic and fast-paced, reflecting the company's focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• Technical assessment or case study
• Final round interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and skills
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit with Pattern's values and work environment

Application Tips:

• Highlight any relevant experience with Amazon's platform or SEO tools in your resume.
• Tailor your cover letter to demonstrate your understanding of Pattern's business and the role's requirements.
• Prepare for the technical assessment by brushing up on your SEO knowledge and practicing case study analysis.

ATS Keywords: Amazon, SEO, keyword research, content optimization, performance reports, project management, remote collaboration, attention to detail

ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Amazon Seller Central and Vendor Central
• SEO tools like SEMrush, Ahrefs, or Moz
• Pattern's proprietary content management tools
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may evolve over time as Pattern continues to develop and adopt new technologies.

👔 Cultural Fit Considerations

Company Values:

• High energy
• Professional excellence
• Disciplined creativity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on growth and innovation

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with remote teams and managing multiple projects?
• Do you have a strong understanding of SEO principles and a passion for staying updated with the latest trends?

ASSUMPTION: Pattern's work environment is likely to be fast-paced and collaborative, requiring employees to be adaptable, proactive, and comfortable working with remote teams.

⚠️ Potential Challenges

• Managing multiple content projects with minimal supervision may be challenging for less experienced candidates.
• The role requires a strong understanding of SEO principles and the ability to stay updated with the latest trends and best practices.
• The hybrid work arrangement may require employees to adapt to a blend of on-site and remote work.
• The role involves working with US-based copywriters, requiring strong communication skills and the ability to collaborate effectively across time zones.

ASSUMPTION: These challenges are inherent to the role and the company's work environment, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a unique blend of creative and analytical tasks, requiring both strong communication skills and attention to detail.
• Pattern's focus on premium brands and eCommerce acceleration sets it apart from other companies in the retail industry.
• This role offers opportunities for career advancement and international exposure as Pattern continues to grow globally.

ASSUMPTION: While the core responsibilities of this role are similar to other SEO Specialist positions, Pattern's unique business model and focus on growth set it apart from other companies in the industry.

📝 Sample Projects

• Conducting a comprehensive content audit of a major brand's Amazon product listings and developing a strategy to optimize their SEO performance.
• Managing a project to create and optimize product listings for a new brand launching on Amazon, working closely with US-based copywriters to ensure high-quality content.
• Compiling performance reports and analyzing data to identify trends and opportunities for content improvement, and presenting findings to stakeholders.

ASSUMPTION: These sample projects are designed to give applicants a sense of the types of tasks they may be required to perform in this role, but the specific projects assigned may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing multiple content projects?
• How does Pattern support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for hybrid roles?
• How does the team collaborate and communicate effectively across time zones?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help applicants better understand the role's requirements, the company's work environment, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with Amazon's platform, SEO tools, and project management skills.
• Write a cover letter that demonstrates your understanding of Pattern's business and the role's requirements.
• Prepare for the technical assessment by brushing up on your SEO knowledge and practicing case study analysis.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.