SEO Specialist (Remote)

📌 Core Information

🔹 Job Title: SEO Specialist (Remote)

🔹 Company: Bjak

🔹 Location: Jakarta, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies
• Collaborating with cross-functional teams to align SEO with business goals
• Driving organic growth and business outcomes through SEO best practices
• Staying up-to-date with search engine algorithms and industry trends

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving results through SEO.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies across technical, on-page, and off-page areas

✅ Conduct keyword research, competitor analysis, and site audits to uncover growth opportunities

✅ Optimize metadata, content hierarchy, internal linking, and site structure

✅ Collaborate with content, marketing, and development teams to align SEO with business goals

✅ Monitor and analyze performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

✅ Identify and fix technical SEO issues (crawlability, page speed, mobile-friendliness, structured data, etc.)

✅ Stay up-to-date with search engine algorithms and update strategies accordingly

✅ Provide SEO recommendations for marketing campaigns and product launches

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving SEO strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of proven experience in SEO with a track record of growing organic traffic and rankings

Required Skills:

• Strong knowledge of SEO principles, algorithms, and ranking factors
• Technical SEO knowledge (e.g., site architecture, schema markup, mobile-first indexing)
• Proficiency in tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms such as WordPress, Shopify, or similar
• Strong collaboration skills across engineering, content, and marketing

Preferred Skills:

• Familiarity with international SEO and geo-targeting strategies
• Experience with GA4, GTM, Looker Studio, or ETL workflows
• Exposure to AI tools or automation in digital marketing
• Understanding of CRO, paid search, or broader growth channels

ASSUMPTION: Candidates with experience in a fast-paced, high-growth environment and a strong bias to action will thrive in this role.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per year (based on experience and results)

Benefits:

• Career growth opportunities with ownership and impact
• Flexible hybrid work arrangement – results matter, not face time
• Collaborative, driven team that values clarity, speed, and excellence
• Exposure to cutting-edge SEO tools and AI systems
• The opportunity to drive meaningful outcomes in a high-growth regional fintech

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists in Southeast Asia and the company's size. Actual compensation may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech (Financial Technology)

Company Size: Large (operations in multiple countries)

Founded: Not specified (but well-established in the region)

Company Description:

• Southeast Asia’s largest digital insurance platform
• Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan
• Simplifies complex financial services through technology

Company Specialties:

• Digital insurance
• Financial technology
• AI and automation

Company Website: https://bjak.my/en/about-us

ASSUMPTION: Bjak is a well-established fintech company with a strong presence in Southeast Asia, focusing on digital insurance and leveraging technology to simplify financial services.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote OK (flexible hybrid work arrangement)

Growth Opportunities:

• Ownership and impact in a high-growth regional fintech
• Exposure to cutting-edge SEO tools and AI systems
• Potential to drive meaningful outcomes and make a significant impact on business growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Not specified (but remote work is allowed)

Office Location(s): Jakarta, Indonesia

Geographic Context:

• Jakarta is the capital and largest city of Indonesia
• It is a bustling metropolis with a mix of traditional and modern culture
• The city offers a variety of amenities and attractions for residents

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: While the company is headquartered in Malaysia, this role is based in Jakarta, Indonesia, and offers a flexible work arrangement with remote work allowed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment or case study
• Final interview with the team or stakeholders

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and tools

ATS Keywords: SEO, keyword research, competitor analysis, site audits, technical SEO, content optimization, collaboration, Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, problem-solving, analytical skills, attention to detail, self-motivation

ASSUMPTION: The application process for this role may involve a technical SEO assessment or case study to evaluate the candidate's skills and knowledge.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• WordPress or similar CMS platforms

ASSUMPTION: The tools listed are commonly used in SEO roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Not specified (but likely to include innovation, customer focus, and collaboration)

Work Style:

• Results-driven and action-oriented
• Collaborative and communicative
• Adaptable and open to learning

Self-Assessment Questions:

• Do you have a strong bias to action and a results-driven mindset?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you thrive in a fast-paced, high-growth environment and embrace continuous learning?

ASSUMPTION: Bjak values candidates who are results-driven, collaborative, and adaptable, with a strong focus on driving business outcomes through SEO.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the fintech industry and SEO trends
• Balancing strategic thinking with hands-on execution in a dynamic work environment
• Collaborating effectively with remote teams and stakeholders
• Managing multiple projects and priorities simultaneously

ASSUMPTION: This role may present challenges related to the fast-paced nature of the industry, balancing strategic thinking with execution, and collaborating effectively with remote teams.

📈 Similar Roles Comparison

• This role focuses more on driving organic growth through SEO than other marketing roles
• It requires a strong understanding of SEO principles, tools, and best practices
• Career progression may involve moving into a leadership or management role within the SEO team

ASSUMPTION: This role is unique in its focus on driving organic growth through SEO and offers opportunities for career progression within the SEO team.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing technical SEO improvements
• Developing and executing a keyword research strategy to improve organic rankings
• Collaborating with content and marketing teams to optimize on-page elements and improve conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from technical SEO improvements to collaborative content optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development of its SEO team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its SEO efforts, and what KPIs are most important?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and tools
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.