SEO Specialist (Remote)

📌 Core Information

🔹 Job Title: SEO Specialist (Remote)

🔹 Company: BJAK

🔹 Location: Remote (with operations in Malaysia, China, Thailand, Indonesia, Taiwan, Japan, and Singapore)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies across technical, on-page, and off-page areas.
• Collaborating with product, content, and engineering teams to align SEO with broader business goals.
• Monitoring and analyzing performance metrics using various tools to drive organic traffic and improve search visibility.
• Addressing technical SEO issues and staying current with evolving search engine algorithms.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and taking full ownership of SEO outcomes.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies across technical, on-page, and off-page areas.

✅ Conduct keyword research, competitor analysis, and site audits to uncover growth opportunities.

✅ Optimize metadata, page structure, content hierarchy, and internal linking for maximum SEO impact.

✅ Collaborate with content, marketing, and development teams to align SEO with broader business goals.

✅ Monitor and analyze performance metrics using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

✅ Address technical SEO issues related to site crawlability, mobile responsiveness, site speed, and structured data.

✅ Stay current with evolving search engine algorithms and proactively adjust strategies as needed.

✅ Support marketing campaigns with SEO insights and recommendations to maximize reach and engagement.

ASSUMPTION: This role requires a strong understanding of SEO principles and best practices, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of proven experience in SEO with strong results in traffic and ranking improvements

Required Skills:

• Solid understanding of SEO principles, search engine algorithms, and best practices
• Technical SEO knowledge (crawlability, schema markup, site speed, mobile-first indexing)
• Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms such as WordPress, Shopify, or similar
• Ability to collaborate effectively with engineering, content, and marketing teams

Preferred Skills:

• Familiarity with international SEO and geo-targeting strategies
• Experience with GA4, Google Tag Manager (GTM), Looker Studio, or ETL pipelines
• Exposure to AI tools or automation workflows in marketing
• Understanding of broader digital growth channels (e.g., paid ads, CRO, content strategy)

ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would make a strong candidate an excellent fit for BJAK's fast-paced, high-growth environment.

💰 Compensation & Benefits

Salary Range: Based on the company's focus on above-market remuneration, we estimate the salary range for this role to be between $60,000 and $90,000 USD per year, depending on experience and location. This estimate is based on industry standards for mid-level SEO specialists in Southeast Asia.

Benefits:

• Above-market remuneration
• Fast-track career progression
• Inclusive and collaborative work culture
• Meaningful work with real-world impact
• Exposure to cutting-edge technologies and AI systems

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: BJAK's compensation and benefits package is designed to attract and retain top talent in the competitive Southeast Asian market.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services Technology (FinsTech)

Company Size: BJAK is a mid-sized company with operations in multiple countries, providing a dynamic and fast-paced work environment.

Founded: BJAK was founded in Malaysia and has since expanded its operations across Southeast Asia.

Company Description:

• BJAK is driven by impact, making everyday use cases in financial services more efficient, affordable, and accessible through technology and innovation.
• The company is the largest insurance portal in Southeast Asia, serving millions of users through Bjak.com and rapidly expanding into other financial services.
• BJAK is currently building next-generation AI systems to drive growth and is seeking mission-aligned individuals who excel in fast-paced, high-impact environments.

Company Specialties:

• Insurance technology (InsurTech)
• Financial services technology (FinsTech)
• AI and machine learning
• Data-driven decision making

Company Website: https://bjak.my/en/about-us

ASSUMPTION: BJAK's focus on impact and innovation makes it an attractive employer for candidates seeking to make a meaningful difference in the financial services industry.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with product, content, and engineering teams.

Work Arrangement: Remote solely, with operations in multiple countries across Southeast Asia.

Growth Opportunities:

• Fast-track career progression within the marketing department or across other functions within BJAK.
• Exposure to cutting-edge technologies and AI systems, enabling continuous learning and skill development.
• Opportunities to work on high-impact projects that drive meaningful results for the company and its users.

ASSUMPTION: BJAK's flat organizational structure and focus on initiative and excellence provide ample opportunities for growth and career advancement.

🌍 Location & Work Environment

Office Type: Remote, with operations in multiple countries across Southeast Asia.

Office Location(s): Malaysia, China, Thailand, Indonesia, Taiwan, Japan, and Singapore.

Geographic Context:

• BJAK's operations span multiple countries in Southeast Asia, providing opportunities to work with diverse teams and users.
• The company's headquarters are in Malaysia, with additional offices in China, Thailand, Indonesia, Taiwan, Japan, and Singapore.
• BJAK's remote work environment enables employees to work from any of these locations or from home.

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: BJAK's remote work environment and operations in multiple countries provide employees with the flexibility to balance work and personal life while collaborating with diverse teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or case study
• Final interview with the Head of Marketing and relevant team members

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills and strategic thinking
• Collaboration and communication skills
• Cultural fit and alignment with BJAK's values

Application Tips:

• Highlight specific SEO achievements and the impact they had on previous roles.
• Tailor your resume and cover letter to emphasize your SEO skills and experience.
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools.
• Research BJAK's mission, values, and company culture to demonstrate your alignment and enthusiasm for the role.

ATS Keywords: SEO, keyword research, competitor analysis, site audits, technical SEO, content optimization, performance metrics, Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, CMS, collaboration, problem-solving, data analysis

ASSUMPTION: BJAK's interview process is designed to assess candidates' SEO skills, problem-solving abilities, and cultural fit, ensuring they are well-suited for the role and the company's fast-paced, high-impact environment.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• WordPress or similar CMS platforms
• GA4, Google Tag Manager (GTM), Looker Studio, or ETL pipelines (preferred)

ASSUMPTION: While the required tools are essential for success in this role, the preferred tools would enable a strong candidate to excel in BJAK's data-driven, results-focused environment.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Inclusive and collaborative
• Results-focused
• Continuous learning and improvement

Work Style:

• Results-driven and autonomous
• Comfortable working in a fast-paced, high-growth environment
• Strong problem-solving skills and a bias to action
• Excellent communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments, and are you comfortable working independently with minimal guidance?
• Are you passionate about driving meaningful results and making a real-world impact through your work?
• Do you have a strong bias to action and a tenacious, problem-solving mindset?
• Are you comfortable working with diverse teams and users across multiple countries in Southeast Asia?

ASSUMPTION: BJAK's focus on impact, collaboration, and continuous learning makes it an attractive employer for candidates seeking a dynamic, results-driven work environment.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity and work-life balance.
• BJAK's fast-paced, high-growth environment may require candidates to adapt quickly and manage multiple priorities.
• The role may involve working with diverse teams and users across multiple countries, requiring strong communication and collaboration skills.
• The SEO landscape is constantly evolving, and candidates must be prepared to stay current with the latest trends and best practices.

ASSUMPTION: While BJAK's remote work environment and fast-paced growth present unique challenges, they also offer opportunities for personal and professional development.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this SEO Specialist role places a greater emphasis on technical skills and data-driven decision making.
• BJAK's focus on impact and innovation sets it apart from other companies in the FinsTech industry, offering candidates the opportunity to work on high-impact projects with meaningful results.
• This role offers significant growth opportunities, as BJAK is a mid-sized company with operations in multiple countries across Southeast Asia.

ASSUMPTION: BJAK's SEO Specialist role is unique in its focus on impact, innovation, and growth, providing candidates with an attractive opportunity in the competitive FinsTech industry.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing technical SEO improvements to increase organic traffic by 30% within the first six months.
• Developing and executing a targeted keyword research strategy to improve search visibility and drive qualified traffic to high-converting landing pages.
• Collaborating with content and marketing teams to optimize on-page elements and internal linking structure, resulting in a 25% increase in engagement and conversion rates.

ASSUMPTION: These sample projects demonstrate the impact and results-driven nature of BJAK's SEO Specialist role, highlighting the opportunity for candidates to make a meaningful difference in the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organizational structure?
• How does BJAK support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how BJAK's values and culture are reflected in the day-to-day work environment and decision-making processes?
• What are the most significant challenges facing the SEO team in the next 6 to 12 months, and how can this role contribute to addressing them?
• How does BJAK measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions will help candidates better understand BJAK's organizational structure, culture, and expectations for the SEO Specialist role, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to emphasize your SEO skills, experience, and alignment with BJAK's mission and values.
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools.
• Research BJAK's company culture and values to demonstrate your enthusiasm and fit for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.