📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Nestlé Business Services (NBS)
🔹 Location: Braga/Lisbon (Portugal)
🔹 Job Type: Full-time/Hybrid model
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting website editors and webmasters in implementing SEO recommendations
- Focusing on on-page and technical SEO
- Monitoring website performance using tools like BrightEdge and Google Search Console
- Providing recommendations to brand managers
- Collaborating with the SEO Expert on larger SEO projects
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication skills to work effectively with both technical and non-technical team members.
📋 Key Responsibilities
✅ Act as the go-to person for any SEO related topics
✅ Review and analyze Nestlé websites for areas that can be improved and optimized
✅ Measure results of strategy implementation with tools like BrightEdge, Google Analytics, and Google Search Console
✅ Monitor and report performance of traffic, rankings, conversions, and other trends
✅ Work closely with brand managers to explain SEO issues and highlight improvement opportunities
ASSUMPTION: The role may evolve to include more strategic decision-making as the individual gains experience and demonstrates proficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 1 year of SEO experience is required
Required Skills:
- Excellent speaking, writing, and editing skills in English
- Ability to work with ticketing and workflow tools
- Attention to details
- Highly proactive, motivated, and innovative
- Team-oriented mentality and attitude
Preferred Skills:
- Experience with SEO tools like BrightEdge, SEMrush, or Ahrefs
- Familiarity with HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in Portuguese may be beneficial for working effectively in a Portuguese office.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on industry standards for entry-level SEO roles in Portugal)
Benefits:
- Development of expertise in Nestlé’s Shared Services Business
- Immersion in a culturally diverse team
- Local and international exposure
- Flexible working environment
- Engagement and wellbeing activities
- Competitive salary and annual bonus
- Meal allowance card
- Flex Benefits
- Discount in several partners
- Free coffee at the office
- Special discounts for employees
- Company equipment according to professional needs
- Medical support available at the office (in Lisbon)
- E-learning courses and training program
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for entry-level SEO roles in Portugal. Actual salary may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on providing supply chain, financial, HR, digital & social media, CRM, and consumer engagement services to enable Nestlé to engage with millions of consumers worldwide.
Company Size: Nestlé is a large multinational corporation with over 273,000 employees globally. This means applicants can expect a structured onboarding process and opportunities for career growth within the company.
Founded: Nestlé was founded in 1866, with its headquarters still based in the Swiss town of Vevey. The company has a rich history and a strong global presence.
Company Description:
- Nestlé Business Services (NBS) provides shared services to the Nestlé Group, enabling it to engage with millions of consumers worldwide.
- The company values digital innovation and driving continuous improvement processes with colleagues across the world.
- Nestlé is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's large size and global presence may result in a more structured and formal interview process compared to smaller companies.
📊 Role Analysis
Career Level: This role is an entry-level position within the SEO field, offering an opportunity to gain experience and develop skills in a multinational environment.
Reporting Structure: The SEO Specialist will report directly to the SEO Manager or a similar role within the Nestlé Business Services team.
Work Arrangement: The role is offered as a full-time position with a hybrid work arrangement, allowing for a combination of on-site and remote work.
Growth Opportunities:
- As the individual gains experience and demonstrates proficiency, they may have the opportunity to take on more strategic decision-making responsibilities.
- The role may also provide opportunities for career progression within the Nestlé Group, given the company's large size and global presence.
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, as well as any available opportunities within the Nestlé Group.
🌍 Location & Work Environment
Office Type: Nestlé Business Services operates in a hybrid work environment, combining on-site and remote work.
Office Location(s): Braga and Lisbon, Portugal
Geographic Context:
- Braga and Lisbon are two of the largest cities in Portugal, offering a mix of urban and cultural experiences.
- The cost of living in Portugal is generally lower than in many other Western European countries.
- Portugal has a mild climate, with warm summers and cool winters.
Work Schedule: The role follows a standard full-time work schedule, with the possibility of flexible hours due to the hybrid work arrangement.
ASSUMPTION: The work environment may be subject to change based on the company's policies and the individual's performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and skills
- Communication skills
- Problem-solving abilities
- Cultural fit and adaptability
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Nestlé's company culture
- Prepare examples of SEO projects or campaigns you've worked on to discuss during the interview
ATS Keywords: SEO, SEO Specialist, SEO Tools, BrightEdge, Google Search Console, On-Page SEO, Technical SEO, Website Optimization, Traffic Analysis, Ranking Analysis, Conversion Rate Optimization, Brand Manager, Nestlé, Nestlé Business Services
ASSUMPTION: The interview process may include technical assessments or case studies to evaluate the candidate's SEO skills and problem-solving abilities.
🛠️ Tools & Technologies
- BrightEdge
- Google Search Console
- Google Analytics
- SEMrush or Ahrefs (preferred)
- HTML and CSS (preferred)
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new SEO tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Proactive and innovative
- Focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of SEO best practices and a passion for staying up-to-date with industry trends?
- Are you comfortable working in a multicultural environment and collaborating with team members from various backgrounds?
- Do you have strong communication skills and the ability to explain complex SEO concepts to non-technical team members?
ASSUMPTION: Nestlé places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's values during the interview process.
⚠️ Potential Challenges
- Working with a diverse range of stakeholders, including technical and non-technical team members, may present communication challenges
- Keeping up with the latest SEO trends and best practices may require ongoing learning and development
- The hybrid work arrangement may present challenges in maintaining work-life balance
- Portugal's time zone differences with other Nestlé offices may require flexible working hours to accommodate global team meetings
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the individual's specific role and team dynamics.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers a unique opportunity to work within a multinational corporation with a strong global presence
- Nestlé's large size and diverse range of products and services may present more complex SEO challenges compared to smaller companies or niche industries
- Career progression opportunities within the Nestlé Group may be more extensive compared to smaller companies or startups
ASSUMPTION: The comparison points listed above are not exhaustive and may vary depending on the individual's specific role and industry context.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Nestlé's global website portfolio
- Developing and implementing a targeted keyword strategy to improve organic traffic for specific brands or product categories
- Collaborating with the SEO Expert on a large-scale website migration project to minimize SEO impact and maximize organic traffic
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of SEO initiatives the SEO Specialist may be involved in, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO team and the broader Nestlé Business Services organization?
- How does Nestlé support the professional development and growth of its SEO team members?
- What are the most challenging SEO aspects of working with a large, multinational corporation like Nestlé?
- How does Nestlé approach work-life balance and employee wellbeing, particularly in a hybrid work arrangement?
- What are the key performance indicators (KPIs) used to measure the success of the SEO team's initiatives, and how are these tracked and reported?
ASSUMPTION: The key questions listed above are intended to provide examples of relevant topics to explore during the interview process, but may not be exhaustive or representative of all potential questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé job portal
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with Nestlé's company culture
- Prepare examples of SEO projects or campaigns you've worked on to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
