📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: RYNO Strategic Solutions
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies for clients
- Conducting thorough website audits and keyword research
- Overseeing content migration processes and optimizing content
- Collaborating with cross-functional teams to ensure SEO best practices
- Monitoring and troubleshooting technical issues promptly
ASSUMPTION: This role requires a balance of technical SEO expertise and strong communication skills to collaborate effectively with various teams and clients.
📋 Key Responsibilities
✅ Conduct city research to understand the client’s service area for local SEO
✅ Gather information from clients to understand business objectives and target audience
✅ Perform comprehensive website audits to identify technical SEO issues, content gaps, and opportunities for improvement
✅ Develop tailored SEO strategies based on client goals and industry best practices
✅ Plan and execute SEO initiatives, considering website structure and architecture
✅ Oversee content migration processes, ensuring a smooth transition while maintaining or enhancing SEO performance
✅ Implement and manage redirects to preserve and enhance website rankings during structural changes
✅ Conduct keyword research to identify target keywords and phrases for content optimization
✅ Collaborate with content creators to implement on-page SEO best practices and create high-quality, relevant content
✅ Monitor and troubleshoot technical issues, working closely with cross-functional teams to resolve any issues
✅ Review content thoroughly after migration to ensure accuracy
ASSUMPTION: The role may evolve to include additional responsibilities as the company grows and client needs change.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on experience in SEO strategy and implementation, with a strong understanding of technical SEO, website structure, content migration, redirects, and content optimization
Required Skills:
- Proficient in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush)
- Excellent communication skills and the ability to collaborate effectively
- Strong analytical and problem-solving skills, with a keen eye for detail
- Proactive approach to staying abreast of industry trends, algorithm updates, and emerging SEO best practices
- Local SEO experience with proven results to showcase success
- Proven ability to navigate complex technical SEO challenges and provide effective solutions
- Experience in conducting in-depth keyword research and implementing on-page SEO best practices
- Strong project management skills to ensure timely and successful execution of SEO initiatives
- Experience with WordPress and basic HTML knowledge
Preferred Skills:
- Digital marketing agency experience
- Experience in successfully managing and implementing SEO strategies for diverse clients
ASSUMPTION: Candidates with experience in the home services industry or a related field may have an advantage in understanding client needs and market trends.
💰 Compensation & Benefits
Salary Range: $60,000 to $65,000 per year (USD)
Benefits:
- Remote-first culture with flexible work options
- Performance-based bonuses
- Medical, Dental, Vision, and Life Insurance
- 401(k) matching
- 6 weeks of paid parental leave
- $2,000 annual tuition reimbursement
- Wellness stipend
- Monthly data stipend
- Paid vacation and sick time off
- 10 paid holidays
- Paid days for a Cause
- Paid birthday holiday
- Comprehensive Employee Assistance Program
- Leadership and career advancement opportunities
- Anniversary rewards
- Inclusion, Diversity, Equity & Access (IDEA) Committee
- Awesome team merch!
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is a target range and may be subject to change based on factors such as role, level, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in digital marketing for the home services industry
Company Size: 51-200 employees, offering a collaborative and dynamic work environment
Founded: 2007, with nearly 30 years of combined experience and data-driven insights
Company Description:
- RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ employees, offering exceptional internet marketing services since 2008
- The company stays ahead of its competition with top-notch proprietary strategies, tracking, and reporting, ensuring total transparency for clients
- RYNO is dedicated to helping home service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies
Company Specialties:
- Website Design & Development
- Search Engine Optimization (SEO)
- Pay Per Click Ad Management (PPC)
- iPad/iPhone App Design & Development
- Social Media Marketing
- Service Industry Call Answering Service
Company Website: RYNOss.com
ASSUMPTION: RYNO Strategic Solutions' focus on the home services industry provides candidates with an opportunity to specialize in a specific market and gain valuable experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The SEO Strategist will report directly to the SEO Manager and collaborate closely with various teams, including content creators and SEO analysts
Work Arrangement: Remote-first, with flexible work options and a focus on results and performance
Growth Opportunities:
- As the company continues to grow, there may be opportunities for candidates to take on additional responsibilities or move into management roles
- RYNO offers leadership and career advancement opportunities to support employee growth and development
ASSUMPTION: The remote-first work environment allows for greater flexibility and work-life balance, while also promoting a diverse and inclusive team culture.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- The United States offers a large and diverse market for home services, with numerous opportunities for SEO strategists to make an impact
- Working remotely allows candidates to live and work from anywhere within the United States, providing greater flexibility and lifestyle options
- The home services industry is a growing and dynamic market, with a strong demand for digital marketing services
Work Schedule: Full-time, with flexible scheduling and a focus on results and performance
ASSUMPTION: The remote work environment may require candidates to have strong self-motivation, time management, and communication skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the SEO Manager and/or other team members
Key Assessment Areas:
- Technical SEO knowledge and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
- Understanding of the home services industry and market trends
Application Tips:
- Highlight relevant SEO experience and achievements in your resume and cover letter
- Demonstrate your understanding of the home services industry and how your skills and experience make you a strong fit for the role
- Prepare for the technical assessment or case study presentation by brushing up on your SEO knowledge and reviewing industry best practices
- Research RYNO Strategic Solutions and be prepared to discuss how you align with the company's mission, values, and culture
ATS Keywords: SEO Strategist, Technical SEO, Website Structure, Content Migration, Content Optimization, Keyword Research, On-page SEO, Local SEO, Home Services Industry, Digital Marketing
ASSUMPTION: The interview process may vary depending on the specific needs of the company and the candidate's qualifications.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
- Content management systems: WordPress
- Project management tools: Asana, Trello, Jira
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adapts to new market trends and client needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity and transparency in every interaction
- Excellence in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team
- Accountability for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results
- Innovation and a commitment to thinking differently and embracing challenges as opportunities for growth
- Objectivity in decision-making, driven by data-backed solutions and industry expertise
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
- Results-driven and performance-focused, with a strong commitment to client success
- Adaptable and flexible, with a willingness to take on new challenges and evolve with the company
Self-Assessment Questions:
- Do you have a strong commitment to integrity and transparency in your work?
- Are you driven by a desire to achieve excellence and deliver exceptional results for clients?
- Do you thrive in a collaborative and team-oriented work environment, and are you comfortable taking on new challenges and adapting to change?
- Are you proactive in staying up-to-date with industry trends and emerging best practices, and do you have a strong commitment to lifelong learning and professional development?
ASSUMPTION: Candidates who align strongly with RYNO Strategic Solutions' values and work style are more likely to succeed in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The remote work environment may require strong self-motivation and time management skills
- The home services industry is a competitive and dynamic market, with a constant need to stay up-to-date with the latest trends and best practices
- The role may require candidates to manage multiple projects and clients simultaneously, with a strong focus on prioritization and organization
- The company's growth and evolution may present new challenges and opportunities for candidates to adapt and grow
ASSUMPTION: By being proactive and adaptable, candidates can overcome these challenges and contribute to their own success and the success of the company.
📈 Similar Roles Comparison
- SEO Strategist vs. SEO Manager: The SEO Strategist role focuses more on tactical implementation and client-facing responsibilities, while the SEO Manager role involves strategic planning, team leadership, and internal process management
- SEO Strategist vs. SEO Analyst: The SEO Strategist role requires a strong understanding of technical SEO and content optimization, while the SEO Analyst role focuses more on data analysis, reporting, and performance tracking
- SEO Strategist vs. Content Strategist: The SEO Strategist role requires a strong understanding of content optimization and keyword research, while the Content Strategist role focuses more on content creation, audience engagement, and brand storytelling
ASSUMPTION: Understanding the differences between related roles can help candidates identify the best fit for their skills, experience, and career goals.
📝 Sample Projects
- Conducting a comprehensive website audit for a new client, identifying technical SEO issues and opportunities for content optimization
- Developing and implementing a tailored SEO strategy for a local home services business, focusing on local SEO best practices and keyword research
- Overseeing a content migration project for an established client, ensuring a smooth transition and maintaining or enhancing SEO performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates may face in the SEO Strategist role at RYNO Strategic Solutions.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategies and tactics used for home services clients, and how they may vary depending on the specific business and market?
- How does RYNO Strategic Solutions support the professional growth and development of its SEO Strategists, and what opportunities are there for advancement within the company?
- Can you provide an example of a time when the company adapted to a significant change in the market or industry, and how that experience informed the company's approach to SEO and digital marketing?
- How does RYNO Strategic Solutions measure the success of its SEO campaigns, and what key performance indicators (KPIs) are most important for tracking progress and making data-driven decisions?
- Can you describe the company's approach to work-life balance and employee well-being, and how that is supported by the remote-first work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the industry, and make a more informed decision about their career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through RYNOss.com/careers
- Highlight your relevant SEO experience and achievements in your resume and cover letter, demonstrating your understanding of the home services industry and how your skills and experience make you a strong fit for the role
- Prepare for the technical assessment or case study presentation by brushing up on your SEO knowledge and reviewing industry best practices
- Research RYNO Strategic Solutions and be prepared to discuss how you align with the company's mission, values, and culture
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
