SEO Strategist

📌 Core Information

🔹 Job Title: SEO Strategist

🔹 Company: Outliant

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Senior Level

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive SEO strategies for franchise accounts
• Leading the implementation of SEO playbooks
• Mentoring and guiding SEO team members
• Analyzing performance metrics to identify opportunities and risks

ASSUMPTION: This role requires a senior-level SEO professional with a strong background in franchise and multi-location SEO. The ideal candidate will have proven leadership and supervisory experience.

📋 Key Responsibilities

✅ Create comprehensive SEO strategies for franchise accounts, prioritizing hyper-local optimization and unique franchise challenges

✅ Lead the implementation of the SEO playbook for franchise accounts

✅ Mentor and guide SEO coordinators, specialists, and project managers

✅ Conduct regular team meetings to align on best practices and provide solutions for complex SEO challenges

✅ Analyze performance metrics to identify opportunities and risks, and lead quarterly business reviews (QBRs) with franchise stakeholders

✅ Oversee the execution of location-specific and brand-wide SEO initiatives

ASSUMPTION: The successful candidate will have experience in developing and executing SEO strategies for franchise and multi-location businesses.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in SEO, with a focus on franchise and multi-location SEO

Required Skills:

• Expertise in Google Analytics and Google Tag Manager
• Proven leadership and supervisory experience
• Strong knowledge of on-site SEO and link building
• Experience with keyword assignment and technical SEO items
• Excellent communication skills
• Knowledge of social media and its relation to SEO
• Familiarity with WordPress and blogging
• Client-facing experience

Preferred Skills:

• Experience with SEO tools such as SEMrush, Ahrefs, or Moz
• Fluency in additional languages

ASSUMPTION: Candidates with experience in digital marketing agencies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior-level SEO roles in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing

Company Size: Medium (201-500 employees)

Founded: 2019

Company Description:

• Outliant is a fully remote, US-based digital product development and startup consulting company
• Specializes in bringing visionary ideas to life through intuitive, high-performing digital products
• Acquired by Ignite Visibility, expanding reach and enhancing capabilities

Company Specialties:

• Product Development
• User Acquisition
• Business Automation
• DevOps
• Big Data

Company Website: outliant.com

ASSUMPTION: Outliant's acquisition by Ignite Visibility may present new opportunities for growth and collaboration within the company.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role involves mentoring and guiding SEO team members, suggesting a mid-level management position within the company's SEO department

Work Arrangement: Remote (US), with flexible hours and the option to work from the San Diego office

Growth Opportunities:

• Potential advancement to a management or director-level position within the SEO department
• Expansion of responsibilities to include additional marketing channels or teams
• Opportunities to work on high-profile client projects and contribute to the company's growth

ASSUMPTION: The successful candidate will have opportunities to grow within the company as it continues to expand its reach and capabilities.

🌍 Location & Work Environment

Office Type: Remote-first, with an optional San Diego office

Office Location(s): San Diego, CA

Geographic Context:

• San Diego, CA: A major city in California with a high cost of living and a thriving tech industry
• Remote (US): Allows for flexibility and work-life balance, with the potential for a wider talent pool

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The remote work option may attract a more diverse and global talent pool for this position.

💼 Interview & Application Insights

Typical Process:

• Initial video screening (synchronous or asynchronous)
• Technical SEO assessment
• Final video interview with the hiring manager

Key Assessment Areas:

• SEO expertise and strategy development
• Leadership and mentoring skills
• Problem-solving and analytical skills
• Communication and client-facing skills

Application Tips:

• Highlight relevant SEO experience, with a focus on franchise and multi-location SEO
• Demonstrate strong leadership and mentoring skills in your resume and cover letter
• Prepare for a technical SEO assessment and be ready to discuss your approach to SEO strategy development

ATS Keywords: SEO, franchise SEO, local SEO, leadership, mentoring, Google Analytics, Google Tag Manager, on-site SEO, link building, keyword assignment, technical SEO, WordPress, social media, client-facing experience

ASSUMPTION: The interview process may include a technical SEO assessment to evaluate the candidate's practical SEO skills.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• SEMrush, Ahrefs, or Moz (preferred)
• WordPress
• Social media platforms (Facebook, Twitter, Google+, LinkedIn, YouTube)

ASSUMPTION: The successful candidate will have experience with industry-standard SEO tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Client success
• Career development

Work Style:

• Remote-friendly and flexible
• Focused on client success and career development
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with a globally diverse team?
• Are you passionate about driving client success and helping team members grow professionally?
• Do you have strong leadership skills and enjoy mentoring and guiding others?

ASSUMPTION: The ideal candidate will be comfortable working remotely and have strong leadership and mentoring skills.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration
• Keeping up with industry trends and algorithm changes in the fast-paced SEO landscape
• Balancing strategic planning with day-to-day tactical tasks
• Adapting to a fully remote work environment, if not already experienced

ASSUMPTION: The successful candidate will have experience managing remote teams and be comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from other SEO strategist positions in its focus on franchise and multi-location SEO
• Industry-specific context: Franchise and multi-location SEO requires a unique set of skills and knowledge
• Career path comparison: This role offers opportunities for growth within the company's SEO department and potentially into management or director-level positions

ASSUMPTION: The unique focus on franchise and multi-location SEO sets this role apart from other SEO strategist positions.

📝 Sample Projects

• Developing a comprehensive SEO strategy for a franchise with 50+ locations
• Implementing a local SEO campaign for a multi-location business, resulting in a 30% increase in organic traffic
• Conducting a technical SEO audit and improving site architecture for a large e-commerce platform

ASSUMPTION: The successful candidate will have experience working on similar projects and be able to provide specific examples during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the SEO department?
• What are the most significant challenges facing the franchise accounts, and how can SEO strategies address them?
• How does Outliant support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's long-term vision for the SEO department, and how does this role contribute to that vision?

ASSUMPTION: The successful candidate will ask thoughtful questions that demonstrate their interest in the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience, with a focus on franchise and multi-location SEO
• Prepare for a technical SEO assessment and be ready to discuss your approach to SEO strategy development
• Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and the company
• Check the status of your application regularly and be prepared to move quickly through the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.