📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: Avantor
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies to drive organic traffic and improve search visibility
- Collaborating cross-functionally with marketing, content, and web teams to optimize content for search
- Conducting keyword research, content audits, and site optimization to identify and capitalize on growth opportunities
- Monitoring and reporting on SEO performance metrics to inform strategy and priorities
ASSUMPTION: This role requires a strong balance of analytical and creative thinking, as well as excellent communication and project management skills. The ideal candidate will be comfortable working in a fast-paced, deadline-driven environment and collaborating with various teams to achieve SEO goals.
📋 Key Responsibilities
✅ Execute on-page SEO tasks including keyword mapping, meta tag creation, internal linking, and content optimization
✅ Support larger SEO campaigns such as new content launches, SEO testing, and site updates or migrations
✅ Perform competitive and keyword research to identify opportunities for growth and expansion
✅ Partner across the organization to align on content plans, share keyword insights, and ensure content is optimized for search from the start
✅ Conduct content audits to identify opportunities for optimization or content consolidation
✅ Track keyword rankings, traffic performance, and engagement metrics using tools like Google Analytics, GSC, Ahrefs, and SEMrush
✅ Contribute to monthly performance reports and surface insights that inform SEO priorities
✅ Monitor site health and flag technical or content-related issues to the appropriate team members
✅ Conduct site optimization and audits, and assist in backlink audits and link-building efforts
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of SEO experience (in-house or agency), with proven success improving rankings and organic traffic
Required Skills:
- Strong grasp of on-page and off-page SEO fundamentals, plus a working knowledge of technical SEO
- Proficiency in SEO and analytics tools such as GSC, GA4, Ahrefs, SEMrush, Screaming Frog, etc.
- Familiarity with CMS platforms (e.g., WordPress, Contentful) and basic HTML knowledge
- Excellent communication and project management skills
- Comfortable collaborating across marketing, content, and web teams in a fast-paced, deadline-driven environment
Preferred Skills:
- Experience working with or supporting site migrations or large-scale content updates
- Exposure to international or local SEO
- Understanding of CRO and UX principles as they relate to SEO performance
- Experience using tools like Looker Studio, Tableau, or similar for data visualization
ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role and may be considered during the hiring process.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 USD per year (based on industry standards for an SEO Strategist role with 2-4 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on biomaterials and advanced technology markets. The company operates in the chemical manufacturing industry.
Company Size: Avantor has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: NuSil Technology, LLC merged with Avantor in 2016, creating the global leader in ultra-high-purity materials for the biomaterials and advanced technology markets.
Company Description:
- Avantor is committed to helping customers achieve their goals by providing high-quality, reliable products and services
- The company's mission is to advance science for a better world by enabling customers to deliver life-changing therapies, diagnostics, and technologies
- Avantor's culture is focused on innovation, collaboration, and continuous improvement
Company Specialties:
- Silicone and advanced materials
- Biomaterials and lubricious silicones
- Ultra-high-purity materials for life sciences and advanced technology markets
Company Website: www.avantorinc.com
ASSUMPTION: Avantor's focus on innovation and collaboration creates an environment where employees can grow and make a significant impact on the company's success.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution to drive SEO performance.
Reporting Structure: The SEO Strategist reports directly to the SEO Manager and collaborates with various teams, including marketing, content, and web, to achieve SEO goals.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed.
Growth Opportunities:
- As Avantor continues to grow, there may be opportunities for the SEO Strategist to take on more responsibility or explore new areas of interest within the company
- The SEO Strategist may have the opportunity to mentor junior team members or contribute to the development of SEO best practices and processes
- With experience and demonstrated success, the SEO Strategist may be well-positioned for career advancement within the marketing or SEO functions
ASSUMPTION: Growth opportunities at Avantor will depend on the individual's performance, initiative, and the company's overall business needs.
🌍 Location & Work Environment
Office Type: Avantor's office in Mexico City is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 1050 Cindy Lane, Carpinteria, CA 93013, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Mexico City is a major economic hub and a global leader in various industries, including finance, technology, and healthcare
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. Some flexibility may be available for remote work or adjusted hours as needed.
ASSUMPTION: The work environment at Avantor's Mexico City office is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical SEO assessment or case study
- In-depth interview with the SEO Manager and/or other team members
- Final interview with the hiring manager or director
Key Assessment Areas:
- SEO knowledge and expertise
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with Avantor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Be prepared to discuss specific SEO campaigns or projects you've worked on and the results you achieved
- Demonstrate your understanding of Avantor's business and the role of SEO in driving its success
ATS Keywords: SEO, keyword research, on-page optimization, off-page optimization, technical SEO, Google Analytics, GSC, Ahrefs, SEMrush, content optimization, project management, collaboration
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the qualifications of the candidates.
🛠️ Tools & Technologies
- SEO and analytics tools: Google Analytics, GSC, Ahrefs, SEMrush, Screaming Frog
- CMS platforms: WordPress, Contentful
- Project management tools: Asana, Trello, or similar
- Data visualization tools: Looker Studio, Tableau, or similar
ASSUMPTION: The tools and technologies listed above are subject to change based on the company's needs and the SEO Strategist's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and learning
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where priorities may shift quickly?
- Are you comfortable collaborating with various teams and stakeholders to achieve shared goals?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who are a strong cultural fit for Avantor will be adaptable, collaborative, and committed to delivering high-quality work in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with various teams and stakeholders to achieve shared goals
- Staying up-to-date with the latest SEO best practices and industry trends
- Working remotely or adjusting hours as needed to accommodate the company's business needs
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the individual's role and responsibilities within the company.
📈 Similar Roles Comparison
- Compared to other SEO Strategist roles, this position may require more frequent collaboration with various teams and stakeholders
- This role may have more exposure to international or local SEO, depending on the company's specific business needs
- Career advancement opportunities may vary depending on the individual's performance, initiative, and the company's overall business needs
ASSUMPTION: The comparison points listed above are intended to provide context for this role and may not be applicable to all SEO Strategist positions.
📝 Sample Projects
- Conducting a comprehensive content audit to identify optimization opportunities and consolidate underperforming content
- Developing and executing a keyword mapping strategy to improve search visibility and drive organic traffic
- Supporting a large-scale site migration or content update to minimize SEO impact and maximize long-term performance
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the SEO Strategist may be involved in and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within it?
- How does the SEO team collaborate with other departments, such as content and web, to achieve shared goals?
- What are the most significant SEO challenges and opportunities facing the company in the near future?
- How does the company support the professional development and growth of its SEO team members?
- What is the work-life balance like for this role, and how does the company support employees' well-being?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and its culture. Candidates are encouraged to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for your interview by researching Avantor's business and the role of SEO in driving its success
- Follow up with the hiring team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
