📌 Core Information
🔹 Job Title: SEO Strategist (Remote)
🔹 Company: Ignite Visibility LLC
🔹 Location: Tijuana, Baja California, Mexico (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: Remote (U.S. business hours - Eastern Standard Time)
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive SEO strategies for franchise accounts with a focus on hyper-local optimization.
- Mentoring and guiding a team of SEO professionals, providing solutions for complex SEO challenges.
- Analyzing performance metrics to identify opportunities and risks, leading quarterly business reviews (QBRs).
- Overseeing the execution of location-specific and brand-wide SEO initiatives.
- Building and leading a team, with a focus on methodologies, strategic insight, and regular training or consulting.
ASSUMPTION: This role requires a senior SEO leader with supervisory experience, capable of working U.S. business hours and mentoring a team.
📋 Key Responsibilities
✅ Develop and implement comprehensive SEO strategies for franchise accounts, prioritizing hyper-local optimization and unique franchise challenges.
✅ Lead the implementation of the SEO playbook for franchise accounts.
✅ Mentor and guide SEO coordinators, specialists, and project managers, conducting regular team meetings to align on best practices.
✅ Provide solutions for complex SEO challenges and analyze performance metrics to identify opportunities and risks.
✅ Lead quarterly business reviews (QBRs) with franchise stakeholders and oversee the execution of location-specific and brand-wide SEO initiatives.
✅ Build and lead a team, mentoring team members, and providing strategic insight.
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on SEO work, with a focus on franchise and local SEO.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 6+ years of experience in SEO, with expertise in local and franchise SEO. Agency digital marketing experience is a must.
Required Skills:
- Expertise in Google Analytics and Google Tag Manager.
- Strong leadership and supervisory skills.
- Knowledge of on-site SEO, link building, and keyword assignment.
- Excellent communication skills and client-facing experience.
- Knowledge of technical SEO items, WordPress, and blogging.
- Knowledge of social media platforms and how they relate to SEO.
Preferred Skills:
- Experience with franchise and multi-location SEO.
- Knowledge of Certainty Tech or similar proprietary technologies.
ASSUMPTION: Candidates should have a proven track record in SEO, with a strong background in local and franchise SEO, as well as leadership experience.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD). This estimate is based on industry standards for mid-senior level SEO roles in the U.S.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Professional development opportunities.
Working Hours: Full-time, working U.S. business hours (Eastern Standard Time).
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in the U.S. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Ignite Visibility is a performance-based digital marketing agency focused on bringing certainty to digital marketing.
Company Size: Ignite Visibility has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ignite Visibility was founded in 2013 and has since grown to become one of the highest recommended agencies on Clutch.co and a six-time Inc. 5,000 company.
Company Description:
- Ignite Visibility offers best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO, and more.
- The company focuses on relationships, responsiveness, and results, working with some of the biggest brands in the world and currently representing 150 clients.
- Ignite Visibility is led by industry expert and University of California San Diego teacher John Lincoln, who has been practicing online marketing since 2002 and is one of the world’s top digital marketers.
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO
- and Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility's focus on relationships, responsiveness, and results indicates a strong commitment to client success and employee satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience).
Reporting Structure: The SEO Strategist will report directly to the SEO Director and oversee a team of SEO professionals.
Work Arrangement: This role is remote, with a requirement to work U.S. business hours (Eastern Standard Time).
Growth Opportunities:
- Advancement to a senior leadership role within the SEO department.
- Expanding expertise in digital marketing and related fields.
- Potential to work on high-profile client accounts and impact the company's growth.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding digital marketing agency.
🌍 Location & Work Environment
Office Type: Remote (fully remote team).
Office Location(s): San Diego, California, USA (headquarters) and Orlando, Florida, USA (additional office).
Geographic Context:
- The role is remote, allowing for flexibility in work location while requiring U.S. business hours (Eastern Standard Time).
- Tijuana, Baja California, Mexico, is the applicant's location, which may impact communication and collaboration with the U.S.-based team.
- Applicants should be comfortable working in a fully remote, U.S.-based team environment.
Work Schedule: Full-time, working U.S. business hours (Eastern Standard Time).
ASSUMPTION: The remote nature of this role may require applicants to be self-motivated and capable of working independently while collaborating with a U.S.-based team.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical interview with the SEO Director or another senior team member.
- Final interview with the SEO Director or another senior team member.
Key Assessment Areas:
- SEO expertise and strategic thinking.
- Leadership and supervisory skills.
- Communication and client-facing skills.
- Problem-solving and analytical skills.
Application Tips:
- Highlight relevant SEO experience, with a focus on local and franchise SEO.
- Demonstrate strong leadership and supervisory skills in your resume and cover letter.
- Showcase your ability to work U.S. business hours and collaborate with a remote, U.S.-based team.
ATS Keywords: SEO, local SEO, franchise SEO, leadership, mentorship, Google Analytics, Google Tag Manager, on-site SEO, link building, keyword assignment, technical SEO, WordPress, social media, client-facing, team building, performance analysis.
ASSUMPTION: The application process may involve assessments of SEO skills, leadership capabilities, and cultural fit, with a focus on the applicant's ability to work U.S. business hours.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- WordPress
- Social media platforms (Facebook, Twitter, Google+, LinkedIn, YouTube)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Certainty Tech (Ignite Visibility's proprietary technology)
ASSUMPTION: Applicants should have experience with the listed tools and technologies, with a focus on Google Analytics and Google Tag Manager.
👔 Cultural Fit Considerations
Company Values:
- Relationships
- Responsiveness
- Results
Work Style:
- Collaborative and team-oriented
- Focused on client success and satisfaction
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have strong leadership and supervisory skills, with experience mentoring and guiding a team?
- Are you comfortable working U.S. business hours (Eastern Standard Time) and collaborating with a remote, U.S.-based team?
- Do you thrive in a dynamic and fast-paced digital marketing environment, focused on client success and results?
ASSUMPTION: Applicants should assess their fit with Ignite Visibility's company values and work style, ensuring they are comfortable working U.S. business hours and collaborating with a remote, U.S.-based team.
⚠️ Potential Challenges
- Working U.S. business hours (Eastern Standard Time) while located in a different time zone.
- Collaborating effectively with a remote, U.S.-based team.
- Managing a team of SEO professionals, requiring strong leadership and supervisory skills.
- Keeping up with the latest SEO trends and best practices in a fast-paced digital marketing environment.
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role, including time zone differences, remote collaboration, and the need for strong leadership and supervisory skills.
📈 Similar Roles Comparison
- This role differs from other SEO Strategist positions in its focus on franchise and local SEO, as well as its requirement to work U.S. business hours.
- Applicants should consider the unique aspects of this role, including its remote nature and the need for strong leadership and supervisory skills.
- Career paths for this role may include advancement to senior leadership positions within the SEO department or expansion into related digital marketing fields.
ASSUMPTION: Applicants should compare this role to similar positions, considering the unique aspects and potential career growth opportunities.
📝 Sample Projects
- Developing a comprehensive SEO strategy for a franchise account, focusing on hyper-local optimization and unique franchise challenges.
- Mentoring and guiding a team of SEO professionals, providing solutions for complex SEO challenges and conducting regular team meetings.
- Analyzing performance metrics to identify opportunities and risks, leading quarterly business reviews (QBRs) with franchise stakeholders.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to handle the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO department?
- How does Ignite Visibility support the professional development and growth of its employees?
- What are the most significant challenges facing the SEO team currently, and how can this role address them?
- How does Ignite Visibility measure the success of its SEO strategies and initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, focusing on team dynamics, professional development, and the key priorities for the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant SEO experience, with a focus on local and franchise SEO, as well as your leadership and supervisory skills.
- Prepare for interviews by researching Ignite Visibility's company values, work style, and the potential challenges associated with this role.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
