SEO & Web Analyst Manager

📌 Core Information

🔹 Job Title: SEO & Web Analyst Manager

🔹 Company: MASALTO Capital

🔹 Location: Ukraine (Remote)

🔹 Job Type: Full-Time Freelancer

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Preferred location: Kiev, Ukraine)

🚀 Job Overview

Key aspects of this role include:

• Driving organic search performance and delivering data-driven insights
• Collaborating with cross-functional teams to optimize online visibility and lead generation
• Conducting in-depth keyword research and technical SEO audits
• Monitoring and analyzing website performance using various tools
• Building and managing effective link-building strategies

ASSUMPTION: This role requires a strong focus on data analysis and collaboration, with a significant impact on the company's online presence and lead generation.

📋 Key Responsibilities

✅ Conduct in-depth keyword research and implement SEO best practices

✅ Perform technical SEO audits and collaborate with developers to resolve issues

✅ Build and manage effective link-building strategies

✅ Monitor and analyze website performance using tools like Google Analytics and Google Search Console

✅ Track user behavior, traffic sources, bounce rates, and conversions to identify improvement opportunities

✅ Provide ongoing, data-driven recommendations to optimize website structure, content, and user experience

✅ Monitor competitors’ SEO activity and identify new growth opportunities

✅ Collaborate closely with content, development, and design teams to align SEO efforts with overall business goals

ASSUMPTION: This role requires a high level of technical SEO knowledge and strong analytical skills to make informed decisions and drive SEO strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in SEO strategy and analytics, preferably for international or multilingual websites

Required Skills:

• Strong knowledge of Google Analytics, Google Search Console, and keyword research tools (e.g., SEMrush, Ahrefs, Moz)
• Experience with technical SEO (site speed, indexing, structured data, etc.)
• Analytical mindset with a passion for data and performance metrics
• Strong communication and organizational skills

Preferred Skills:

• Experience with multilingual SEO
• Fluency in additional languages

ASSUMPTION: Candidates with experience in multilingual SEO and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year (Based on industry standards for SEO Manager roles with 5-10 years of experience in the hospitality industry)

Benefits:

• Remote work with a dynamic, multicultural team
• Opportunity to shape the SEO strategy of a trusted hospitality brand

Working Hours: 40 hours/week, Monday to Friday, 9:00 AM to 6:00 PM ET

ASSUMPTION: The salary range is an estimate based on industry standards and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Investment Management, specifically focused on blockchain, hospitality, and sustainability

Company Size: 2-10 employees (Small, agile team with a family office structure)

Founded: 2022 (Relatively new company with a short history)

Company Description:

• MasAlto Capital is a family office driven by values: Humility, creativity, and sustainability
• Partners with forward-thinking companies to transform the world for the better
• Led by serial entrepreneur Vladimir Suarez, with a track record of investing in startups and scale-ups

Company Specialties:

• Blockchain
• Hospitality
• Investment
• Sustainability

Company Website: http://www.masalto.co

ASSUMPTION: MasAlto Capital is a small, agile company with a focus on investment and sustainability, providing opportunities for growth and impact.

📊 Role Analysis

Career Level: Managerial level, with potential for growth and impact on the company's online presence

Reporting Structure: This role reports directly to the digital marketing team and collaborates with various departments

Work Arrangement: Remote work with a preferred location in Kiev, Ukraine, requiring Eastern Time (ET) hours

Growth Opportunities:

• Potential to shape the SEO strategy of a growing hospitality brand
• Opportunities to collaborate with cross-functional teams and gain diverse experience
• Possibility to grow within the company as it expands

ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and potential career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote work, with a preferred location in Kiev, Ukraine

Office Location(s): Kiev, Ukraine

Geographic Context:

• Kiev, Ukraine, is the capital city with a population of approximately 2.9 million
• Ukraine has a growing tech industry and a large talent pool
• The time zone is Eastern European Time (EET), which is suitable for collaboration with teams in North America

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM ET, with flexibility for remote work

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from a preferred location, with a focus on results and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• Technical SEO assessment or case study
• Final interview with the hiring manager or team

Key Assessment Areas:

• SEO knowledge and technical skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy

ATS Keywords: SEO strategy, analytics, keyword research, technical SEO, Google Analytics, Google Search Console, link building, data analysis, user behavior tracking, competitor analysis, collaboration, communication, organizational skills

ASSUMPTION: The application process will focus on assessing the candidate's SEO knowledge, analytical skills, and cultural fit, with a strong emphasis on technical SEO skills.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush, Ahrefs, or Moz (keyword research tools)
• Additional SEO tools and platforms as needed

ASSUMPTION: The SEO & Web Analyst Manager will use a combination of Google tools and popular SEO platforms to monitor, analyze, and optimize the company's websites.

👔 Cultural Fit Considerations

Company Values:

• Humility
• Creativity
• Sustainability

Work Style:

• Collaborative and data-driven
• Focused on results and continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with the company's values of humility, creativity, and sustainability?
• Are you comfortable working remotely and collaborating with teams in different time zones?
• Do you have a proven track record of driving SEO strategy and delivering results?

ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a proven track record in SEO will be well-suited to this role.

⚠️ Potential Challenges

• Managing SEO strategy for a growing hospitality brand with limited resources
• Collaborating effectively with cross-functional teams in a remote work environment
• Adapting to the company's family office structure and culture
• Keeping up with the latest SEO trends and best practices

ASSUMPTION: The SEO & Web Analyst Manager will face challenges related to resource management, collaboration, and staying up-to-date with industry trends, but these can be overcome with strong communication, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position offers a unique opportunity to shape the SEO strategy of a growing hospitality brand in the investment and sustainability space
• Industry-specific context: The hospitality industry has unique SEO challenges related to localization, multilingual content, and seasonal demand
• Career path comparison: This role offers potential for growth and impact within the company, as well as opportunities to gain diverse experience through collaboration with cross-functional teams

ASSUMPTION: This role offers a unique opportunity to work in the growing hospitality industry, with a focus on investment and sustainability, and provides potential for career growth and impact.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the company's websites and implementing recommended changes
• Developing and executing a link-building strategy to improve the company's online visibility and domain authority
• Analyzing user behavior data to identify opportunities for improving website structure, content, and user experience

ASSUMPTION: The SEO & Web Analyst Manager will work on projects that require a strong understanding of technical SEO, data analysis, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the company's SEO and how this role will contribute to its improvement?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its SEO efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does it support remote work?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company's expectations, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.