M

SFMC Email Marketing Lead

M&T Bank
Full-time
Remote
Worldwide
πŸ“§ Email Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SFMC Email Marketing Lead

πŸ”Ή Company: M&T Bank

πŸ”Ή Location: Preference is hybrid within footprint (if based in footprint, expectation would be hybrid), open to remote out of footprint, east coast only.

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (with preference for East Coast, USA)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and maintaining library of new templates, code snippets, and self-serve content blocks.
  • Managing data extensions and audience files; scheduling and deploying email campaigns.
  • Setting up and building within distributed marketing platforms, e.g. Stensul, Braze, Smarter Sends.
  • Acting as a subject matter expert for domain and understanding needs, mission, vision, and strategic direction of the enterprise.
  • Developing strong relationships primarily across the department and with key partners across the division, when necessary.

ASSUMPTION: This role requires a strong technical background in email marketing and a deep understanding of Salesforce Marketing Cloud (SFMC). The ideal candidate will have experience working with various marketing platforms and be able to manage data extensions and audience files effectively.

πŸ“‹ Key Responsibilities

βœ… Create and maintain library of new templates, code snippets, and self-serve content blocks.

βœ… Create and manage data extensions and audience files; schedule and deploy email campaigns.

βœ… Set up and build within distributed marketing platforms, e.g. Stensul, Braze, Smarter Sends.

βœ… Experience building and deploying emails with distributed marketing templates and SFMC content blocks and modules.

βœ… Build and maintain journeys and automations.

βœ… Integrate with email platforms, e.g. Litmus, MI, Persado.

βœ… Acts as a subject matter expert for domain. Understands needs, mission, vision, and strategic direction of the enterprise.

βœ… Develops strong relationships primarily across the department and with key partners across the division, when necessary.

βœ… Able to influence, create alignment, and inspire action across colleagues.

βœ… Keeps apprised of relevant best practices with no supervision from others.

βœ… May help shape department, architecture, and/or framework.

βœ… Able to translate requirements into appropriate tasks/assignments. Provides realistic delivery timelines.

βœ… Communicates clearly with team members as well as stakeholders across the enterprise. Supports the implementation of procedures, practices, and routines within area.

βœ… May represent M&T in external events for research and networking activities that benefit the company.

βœ… Able to complete assigned work with no assistance from others. Proactively and effectively leverages other team members to complete assignments.

βœ… Complete other related duties as assigned.

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication and collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 5 years of marketing experience (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)

Required Skills:

  • HTML and SQL knowledge is necessary
  • Must be Marketing Cloud Email Specialist certified.
  • Ability to work both independently and collaboratively as part of a team
  • Strong attention to detail, process, and organization
  • Familiarity with Microsoft Office products
  • Experience with Jira and Confluence

Preferred Skills:

  • Proficient in the Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Experience with Adobe Premier, After Effects or video and animation
  • Ability to design digital graphics for websites and online channels
  • Solid understanding of typography, layout and professional design standards
  • Marketing Cloud Email Developer Certified

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong technical background in email marketing and be certified as a Marketing Cloud Email Specialist.

πŸ’° Compensation & Benefits

Salary Range: $85,104.04 - $141,840.07 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Benefits:

  • Medical
  • Retirement
  • Paid Volunteer Time

Working Hours: Full-time position with a standard workweek of 40 hours.

ASSUMPTION: The salary range provided is based on the national pay range for this role. The specific pay range applicable to the successful candidate may vary based on their location and the particular combination of knowledge, skills, and experience they bring to the position.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1856

Company Description:

  • M&T Bank is committed to making a difference in people’s lives and uplifting the communities they serve.
  • Founded in 1856 in Buffalo, NY, M&T Bank is now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad.
  • As a community-minded organization with more than 167 years of experience, M&T Bank serves customers, community, and colleagues whether they be across the street, across the state, or across the country.

Company Specialties:

  • Commercial Banking
  • Retail Banking
  • Wealth Management
  • Institutional Services

Company Website: http://www.mtb.com

ASSUMPTION: M&T Bank is a well-established financial institution with a strong commitment to community involvement and customer service. The company offers a wide range of financial services and has a significant presence on the East Coast.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Individual contributor within a Marketing department or area. Has subject matter expertise pertaining to area of responsibility.

Work Arrangement: Hybrid (with preference for East Coast, USA) or remote out of footprint, east coast only.

Growth Opportunities:

  • Potential to shape department, architecture, and/or framework.
  • Opportunity to represent M&T in external events for research and networking activities that benefit the company.
  • Chance to mentor and/or onboard more junior talent.

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization. The ideal candidate will be proactive and take initiative in driving their own career growth.

🌍 Location & Work Environment

Office Type: Hybrid (with preference for East Coast, USA) or remote out of footprint, east coast only.

Office Location(s): Clanton, Alabama, United States of America

Geographic Context:

  • M&T Bank has a significant presence on the East Coast, with headquarters in Buffalo, New York.
  • The company serves customers, community, and colleagues across the East Coast and nationwide.
  • The role is open to remote candidates out of footprint, east coast only.

Work Schedule: Full-time position with a standard workweek of 40 hours.

ASSUMPTION: The work environment for this role is flexible, with a preference for candidates based on the East Coast. The role may require occasional travel for external events and networking activities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with hiring manager and/or team members
  • Background check and reference check
  • Job offer

Key Assessment Areas:

  • Technical skills in email marketing and Salesforce Marketing Cloud
  • Communication and collaboration skills
  • Problem-solving and decision-making abilities
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience and skills in email marketing and Salesforce Marketing Cloud.
  • Tailor resume and cover letter to emphasize fit for this specific role and company.
  • Prepare examples of email campaigns and projects that showcase your skills and accomplishments.

ATS Keywords: Email Marketing, HTML, SQL, SFMC, Data Management, Campaign Deployment, Automation, Marketing Cloud Email Specialist, Adobe Creative Suite, Graphic Design, Problem Solving, Collaboration, Communication, Best Practices, Project Management, Influencing

ASSUMPTION: The application process for this role is likely to involve several stages, including an in-depth interview to assess technical skills and cultural fit. Candidates should be prepared to provide examples of their work and discuss their approach to email marketing and campaign deployment.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud (SFMC)
  • Stensul, Braze, Smarter Sends (distributed marketing platforms)
  • Litmus, MI, Persado (email platforms)
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Adobe Premier, After Effects (video and animation)
  • Microsoft Office products
  • Jira and Confluence

ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience working with these platforms and be comfortable learning new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Ownership
  • Collaboration
  • Curiosity
  • Candor

Work Style:

  • Independent and self-motivated
  • Strong communication and collaboration skills
  • Proactive and able to take initiative
  • Attention to detail and commitment to quality

Self-Assessment Questions:

  • Do you have a strong technical background in email marketing and Salesforce Marketing Cloud?
  • Are you comfortable working independently and collaboratively as part of a team?
  • Do you have a solid understanding of best practices in email marketing and campaign deployment?
  • Are you proactive and able to take initiative in driving your own career growth?

ASSUMPTION: M&T Bank values a strong work ethic, collaboration, and a commitment to customer service. The ideal candidate will be proactive, independent, and able to work effectively with various teams and stakeholders.

⚠️ Potential Challenges

  • Managing data extensions and audience files effectively
  • Keeping up with relevant best practices in email marketing and campaign deployment
  • Balancing independent work with collaboration and communication across teams and stakeholders
  • Occasional travel for external events and networking activities

ASSUMPTION: The challenges listed above are common to roles in email marketing and campaign deployment. The ideal candidate will be proactive, independent, and able to manage their time effectively to balance these demands.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other email marketing and campaign deployment positions, but may have a stronger focus on technical skills and subject matter expertise in Salesforce Marketing Cloud.
  • Industry-specific context: M&T Bank is a well-established financial institution with a strong commitment to community involvement and customer service.
  • Career path comparison: This role offers opportunities for growth and development within the marketing department and the broader organization.

ASSUMPTION: This role is similar to other email marketing and campaign deployment positions, but may have a stronger focus on technical skills and subject matter expertise in Salesforce Marketing Cloud. The ideal candidate will have experience working with various marketing platforms and be able to manage data extensions and audience files effectively.

πŸ“ Sample Projects

  • Developing and deploying an email campaign using Salesforce Marketing Cloud and distributed marketing templates
  • Managing data extensions and audience files for a targeted email marketing campaign
  • Building and maintaining journeys and automations for a customer onboarding sequence

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their approach to email marketing and campaign deployment and provide examples of their work.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role fit into the broader organizational structure and strategic direction of the company?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the growth and development of its employees?
  • What is the work-life balance like for this role, and how does the company support work-life balance for its employees?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the position and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your fit for this specific role and company.
  • Prepare examples of email campaigns and projects that showcase your skills and accomplishments.
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.