🔹 Job Title: SFMC Email Marketing Lead
🔹 Company: M&T Bank
🔹 Location: Preference is hybrid within footprint (if based in footprint, expectation would be hybrid), open to remote out of footprint, east coast only.
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with preference for East Coast, USA)
Key aspects of this role include:
ASSUMPTION: This role requires a strong technical background in email marketing and a deep understanding of Salesforce Marketing Cloud (SFMC). The ideal candidate will have experience working with various marketing platforms and be able to manage data extensions and audience files effectively.
✅ Create and maintain library of new templates, code snippets, and self-serve content blocks.
✅ Create and manage data extensions and audience files; schedule and deploy email campaigns.
✅ Set up and build within distributed marketing platforms, e.g. Stensul, Braze, Smarter Sends.
✅ Experience building and deploying emails with distributed marketing templates and SFMC content blocks and modules.
✅ Build and maintain journeys and automations.
✅ Integrate with email platforms, e.g. Litmus, MI, Persado.
✅ Acts as a subject matter expert for domain. Understands needs, mission, vision, and strategic direction of the enterprise.
✅ Develops strong relationships primarily across the department and with key partners across the division, when necessary.
✅ Able to influence, create alignment, and inspire action across colleagues.
✅ Keeps apprised of relevant best practices with no supervision from others.
✅ May help shape department, architecture, and/or framework.
✅ Able to translate requirements into appropriate tasks/assignments. Provides realistic delivery timelines.
✅ Communicates clearly with team members as well as stakeholders across the enterprise. Supports the implementation of procedures, practices, and routines within area.
✅ May represent M&T in external events for research and networking activities that benefit the company.
✅ Able to complete assigned work with no assistance from others. Proactively and effectively leverages other team members to complete assignments.
✅ Complete other related duties as assigned.
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication and collaboration skills to work effectively with various teams and stakeholders.
Education: Bachelor's Degree
Experience: 5 years of marketing experience (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)
Required Skills:
Preferred Skills:
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong technical background in email marketing and be certified as a Marketing Cloud Email Specialist.
Salary Range: $85,104.04 - $141,840.07 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is based on the national pay range for this role. The specific pay range applicable to the successful candidate may vary based on their location and the particular combination of knowledge, skills, and experience they bring to the position.
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1856
Company Description:
Company Specialties:
Company Website: http://www.mtb.com
ASSUMPTION: M&T Bank is a well-established financial institution with a strong commitment to community involvement and customer service. The company offers a wide range of financial services and has a significant presence on the East Coast.
Career Level: Mid-level to Senior
Reporting Structure: Individual contributor within a Marketing department or area. Has subject matter expertise pertaining to area of responsibility.
Work Arrangement: Hybrid (with preference for East Coast, USA) or remote out of footprint, east coast only.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization. The ideal candidate will be proactive and take initiative in driving their own career growth.
Office Type: Hybrid (with preference for East Coast, USA) or remote out of footprint, east coast only.
Office Location(s): Clanton, Alabama, United States of America
Geographic Context:
Work Schedule: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The work environment for this role is flexible, with a preference for candidates based on the East Coast. The role may require occasional travel for external events and networking activities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Email Marketing, HTML, SQL, SFMC, Data Management, Campaign Deployment, Automation, Marketing Cloud Email Specialist, Adobe Creative Suite, Graphic Design, Problem Solving, Collaboration, Communication, Best Practices, Project Management, Influencing
ASSUMPTION: The application process for this role is likely to involve several stages, including an in-depth interview to assess technical skills and cultural fit. Candidates should be prepared to provide examples of their work and discuss their approach to email marketing and campaign deployment.
ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience working with these platforms and be comfortable learning new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: M&T Bank values a strong work ethic, collaboration, and a commitment to customer service. The ideal candidate will be proactive, independent, and able to work effectively with various teams and stakeholders.
ASSUMPTION: The challenges listed above are common to roles in email marketing and campaign deployment. The ideal candidate will be proactive, independent, and able to manage their time effectively to balance these demands.
ASSUMPTION: This role is similar to other email marketing and campaign deployment positions, but may have a stronger focus on technical skills and subject matter expertise in Salesforce Marketing Cloud. The ideal candidate will have experience working with various marketing platforms and be able to manage data extensions and audience files effectively.
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their approach to email marketing and campaign deployment and provide examples of their work.
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the position and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.