📌 Core Information
🔹 Job Title: Shopper Marketing Analyst
🔹 Company: Barilla Group
🔹 Location: Northbrook, IL
🔹 Job Type: Hybrid (70% in office, 30% remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of digital and ecommerce marketing
- Focusing on content deployment and analytics for Barilla & Wasa Brands
- Collaborating with various teams to ensure content aligns with brand positioning and best practices
- Utilizing data and analytics to optimize in-market activation
- Managing multiple projects and working effectively in a team environment
ASSUMPTION: This role requires a strong understanding of digital media, ecommerce, and data analysis. Previous experience in these areas is likely to be beneficial.
📋 Key Responsibilities
✅ Supporting the Shopper Strategy and Engagement team across retail and ecommerce
✅ Deploying and optimizing content for key retailers like Amazon, Walmart, and Kroger
✅ Collaborating with brand, shopper marketing, and digital teams to ensure content represents brand positioning
✅ Staying current on new studies and best practices to optimize content health scores
✅ Working with agency partners to ensure they have access to appropriate content
✅ Utilizing Nielsen and other data sources to understand the impact of in-market activation
✅ Other duties as assigned
ASSUMPTION: This role may involve occasional travel to support in-market activations and team meetings.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 2+ years of experience in Marketing, Digital Marketing, or Analyst roles
Required Skills:
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Strong communication and interpersonal skills
- Project management skills
- Ability to work effectively in a team environment
- Commitment to results and continuous learning
- Proficient in data analysis and reporting
Preferred Skills:
- Previous experience working across digital media and ecommerce
- Experience working with Nielsen Data
ASSUMPTION: Candidates with experience in shopper marketing, consumer engagement, or similar roles may be given preference.
💰 Compensation & Benefits
Salary Range: $65,000 - $68,000 per year
Benefits:
- Medical, dental, and vision insurance
- Paid time off
- 401(K) plan with company match
- Life and disability plans
- Employee assistance program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual pay may vary based on various factors.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1877 in Parma, Italy
Company Description:
- Barilla Group is an international food company with a strong commitment to quality, innovation, and sustainability
- The company is world leader for pasta, leader for ready-made sauces in Europe, for bakery products in Italy, and for crispbreads in Scandinavia
- Barilla Group is committed to bringing people closer to the joy of good food and making quality the choice for a better life
Company Specialties:
- Food production
- Marketing
- R&D
- Quality & Technology
- Sales
- Finance
- Engineering
Company Website: www.barillagroup.com
ASSUMPTION: Barilla Group is a well-established company with a strong global presence and a reputation for high-quality products.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Shopper Strategy and Engagement team
Work Arrangement: Hybrid role with 70% in-office and 30% remote work
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in shopper marketing, digital media, and ecommerce
ASSUMPTION: This role offers opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Northbrook, IL
Geographic Context:
- Northbrook is a suburb of Chicago, IL
- The area offers a mix of urban and suburban living with access to various amenities
- Northbrook is home to several corporate headquarters and has a strong job market
Work Schedule: Full-time, 40 hours per week with flexible remote work options
ASSUMPTION: The Northbrook office provides a professional work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Project management and organizational skills
- Understanding of digital media, ecommerce, and data analysis
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of shopper marketing, digital media, and ecommerce in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and teamwork
- Research Barilla Group's mission, values, and company culture to show your fit for the role
ATS Keywords: Shopper Marketing, Digital Media, Ecommerce, Content Deployment, Analytics, Reporting, Brand Positioning, Consumer Engagement, Nielsen Data, Project Management, Marketing, Data Analysis
ASSUMPTION: Barilla Group uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Nielsen Data and Analytics Platforms
- Project management tools (e.g., Asana, Trello, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
- Content management systems (e.g., Adobe Experience Manager, Sitecore)
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Trust
- Courage
- Intellectual curiosity
- Passion
Work Style:
- Collaborative and team-oriented
- Results-driven and committed to continuous learning
- Adaptable and open to feedback
- Ability to work effectively in a hybrid work environment
Self-Assessment Questions:
- Do you align with Barilla Group's values of integrity, trust, courage, intellectual curiosity, and passion?
- Are you comfortable working in a hybrid work environment with a mix of in-office and remote work?
- Do you have strong communication and interpersonal skills, and are you able to work effectively in a team?
ASSUMPTION: Barilla Group values a diverse and inclusive work environment where employees can bring their authentic selves to work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders to ensure content aligns with brand positioning and best practices
- Keeping up-to-date with new studies and best practices in shopper marketing, digital media, and ecommerce
- Occasional travel may be required to support in-market activations and team meetings
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Ecommerce Marketing Analyst, but with a focus on shopper marketing and content deployment
- In this role, you will work closely with brand, shopper marketing, and digital teams to ensure content aligns with brand positioning and best practices
- Career progression may involve moving into a senior marketing role or specializing in a specific area of shopper marketing or digital media
ASSUMPTION: This role offers unique opportunities to gain experience in shopper marketing, digital media, and ecommerce, and to work with cross-functional teams to drive business growth.
📝 Sample Projects
- Optimizing content health scores for key retailers to improve in-market activation and sales results
- Collaborating with agency partners to ensure they have access to appropriate content and best practices
- Developing and executing shopper marketing campaigns that drive brand awareness and sales growth
ASSUMPTION: These sample projects illustrate the types of initiatives you may work on in this role, focusing on content deployment, analytics, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments, such as brand, shopper marketing, and digital teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Barilla Group support the professional development and growth of its employees?
- What are the key challenges facing the company or this role, and how can I help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and teamwork
- Research Barilla Group's mission, values, and company culture to show your fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
