Trade Marketing Associate Manager - South Asia & South-East Asia Cluster 1

📌 Core Information

🔹 Job Title: Trade Marketing Associate Manager - South Asia & South-East Asia Cluster 1

🔹 Company: Barilla Group

🔹 Location: Singapore, , Singapore

🔹 Job Type: On-site

🔹 Category: Trade Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a strategic sales navigator, supporting in the identification of growth and development opportunities within South Asia & Southeast Asia clusters.
• Working closely with the General Manager and Commercial Manager, the cross-functional SA&SEA local team, and the regional team of APAC to assist in decision-making and strategic market management for all countries with a special focus on key markets (SG, MA, PH, VT, IN, and TH).
• Providing analysis of data and trends that lead to shopper and consumer insights across all channels.
• Ensuring alignment among trade marketing plans, marketing plans, market business plan, and customers' strategy.

ASSUMPTION: This role requires a high level of collaboration and strategic thinking, with a focus on driving growth and market management within the specified clusters.

📋 Key Responsibilities

✅ Supporting General Manager and Commercial Manager in setting detailed Country/Channel/Customers trade marketing plans, according to the Marketing plan, Market business plan, and Customers' strategy.

✅ Working closely with Barilla internal commercial team and marketing team, and with distributors' brand/category management in defining and executing specific market plans.

✅ Managing the adaptation and harmonization of cross-country TM presentations (new products, new design, new recipes, specific projects, etc.) and updates (declarations, logistics, etc.) by ensuring the right balance between local, cluster, regional, global contents, sharing them with all Distributors/Customers (in English) and supporting Marketing SSEA in any potential country localization of projects.

✅ Based on the needs of different markets and available resources, managing the Trade marketing kit (Assortment, Distribution, Price & Promo, Competitiveness, In-store visibility, POP materials, etc.), and as strategic sales navigator, supporting the General Manager and Commercial Manager in decision-making and strategic market management for all countries with special focus on key markets (SG, MA, PH, VT, IN and TH).

✅ Monitoring Offering & Price of competition and Barilla, by using reports received from the distributors or buying data in coordination with Marketing SSEA & Commercial Manager. Driving and following up new products' launch/expansion, in coordination with Marketing SSEA, by preparing or adapting launching kit with guidelines for the distributors.

✅ Supporting the cost Planning & Control process by managing Consumer Promotion (from PO opening to full compliance with BDG) and supporting General Manager for all costs.

✅ POS material: collect market needs, coordinate creation, production and delivery to Distributors' warehouse, manage stock. In cooperation with Sales, control market execution and drive ruthless execution.

✅ Working with Agencies to finalize in-store materials, brand activations, image page, category theatralisation, etc. using the templates supplied by Marketing SSEA.

✅ Overseeing short and long lead artwork projects, promotional material and digital e-newsletters as briefed by the marketing, and sales, ensuring all artwork is on brand, engaging and delivered on time. Maintain brand guidelines and adhere to processes while supporting internal and external designers and other providers through every stage of artwork development as required (concepts, proofs, final print etc).

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree in business administration, Management, Marketing or related field

Experience: Minimum 5 years of experience in similar roles

Required Skills:

• Growth mindset, willing to always improve, embrace challenges & ambiguity, test, learn and take risks
• Self-motivated with a high level of enthusiasm & desire to learn
• Proactive to strive for defined objectives with a sense of urgency and can-do attitude
• Attention to details
• Solid ability to work with numbers to perform sales & market analyses
• Ability to plan & see the big picture to anticipate challenges while working on different workstreams
• Strong team player with people skills and ability to work collaboratively as part of a team
• Excellent project management and organisational skills. Ability to Multi-task and prioritise
• Strong communication skills both written and verbal. Ability to liaise with and present concepts to multiple stakeholders (from internal management to external agencies/clients and partners)
• Creative flair and passion for food
• Fluent in English

Preferred Skills:

• Experience working in the food industry
• Knowledge of the South Asia & Southeast Asia market

ASSUMPTION: Candidates with experience in trade marketing, sales analysis, and project management will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for similar roles and experience levels in Singapore)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Barilla products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1877 (Over 145 years ago)

Company Description:

• Barilla Group is an Italian family-owned food company with a strong commitment to quality, tradition, and innovation.
• The company is a global leader in the food industry, with a presence in over 100 countries and more than 9,000 employees worldwide.
• Barilla Group is committed to bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet.

Company Specialties:

• Food production
• Marketing
• R&D
• Quality & Technology
• Sales
• Finance
• Engineering

Company Website: http://www.barillagroup.com

ASSUMPTION: Barilla Group's extensive experience and global presence make it an attractive employer for individuals seeking a stable and reputable company with a strong focus on quality and innovation.

📊 Role Analysis

Career Level: Mid-level to senior (Based on the required experience and responsibilities)

Reporting Structure: Direct report to the Managing Director of the cluster

Work Arrangement: On-site, with flexible work arrangements and opportunities for professional development and growth

Growth Opportunities:

• Potential for career progression within the company's global network of brands and locations
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with on-site amenities and facilities

Office Location(s): Singapore, with potential for travel to other countries in the South Asia & Southeast Asia cluster

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its business-friendly environment and high quality of life.
• The country is home to a diverse range of industries, including finance, technology, and manufacturing, and offers numerous opportunities for career growth and development.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Singapore's vibrant business environment and multicultural atmosphere make it an attractive location for professionals seeking international exposure and career growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or other team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
• Be ready to discuss your approach to trade marketing, sales analysis, and project management

ATS Keywords: Trade Marketing, Sales Analysis, Project Management, Strategic Planning, Market Analysis, Consumer Promotion Management, Brand Management, Data Analysis

ASSUMPTION: Barilla Group's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: This role requires proficiency in various tools and technologies, including project management, data analysis, and design software, as well as marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Trust
• Courage
• Intellectual curiosity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Barilla Group's value of integrity in your personal and professional life?
• Describe a time when you demonstrated courage in the face of adversity or uncertainty. How did you approach the situation, and what was the outcome?
• How do you ensure that your work style fits well with a collaborative and results-driven team environment?

ASSUMPTION: Barilla Group places a strong emphasis on cultural fit and values-driven hiring, with a focus on finding candidates who align with the company's mission, vision, and values.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced and dynamic business environment
• Adapting to change and uncertainty in the market and business landscape
• Balancing the demands of local, cluster, regional, and global priorities

ASSUMPTION: This role may present challenges related to managing multiple projects and stakeholders, working in a dynamic business environment, and balancing competing priorities.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position offers a unique opportunity to work on a regional scale, with a focus on driving growth and market management within the South Asia & Southeast Asia clusters.
• Industry-specific context: The food and beverage manufacturing industry is highly competitive and dynamic, with a strong focus on innovation, quality, and sustainability.
• Career path comparison: This role offers strong growth potential, with opportunities to develop both personally and professionally within the company's global network of brands and locations.

ASSUMPTION: This role offers a unique opportunity to work on a regional scale, with a strong focus on driving growth and market management within the South Asia & Southeast Asia clusters.

📝 Sample Projects

• Developing and executing a trade marketing plan for a new product launch in the South Asia & Southeast Asia cluster
• Conducting a market analysis and providing insights to support strategic decision-making and market management
• Managing the adaptation and harmonization of cross-country TM presentations and updates, ensuring alignment with local, cluster, regional, and global contents

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of the role, with a focus on strategic thinking, market analysis, and project management.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to trade marketing and market management within the South Asia & Southeast Asia clusters?
• How does this role fit into the company's overall strategy and growth plans for the region?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's strategy, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
• Be ready to discuss your approach to trade marketing, sales analysis, and project management
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.