📌 Core Information
🔹 Job Title: Shopper Marketing Executive
🔹 Company: Warburtons
🔹 Location: Bolton, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Brand
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Shopper team in managing and delivering impactful Shopper media campaigns.
- Collaborating with internal teams and external stakeholders to drive effective Shopper activation.
- Evaluating campaign performance to drive continuous improvement.
- Building strong relationships with external suppliers, agencies, and retailers.
ASSUMPTION: This role requires a proactive, creative individual with strong organizational skills and the ability to communicate effectively. Experience in FMCG is preferred, ideally in a shopper marketing or brand role.
📋 Key Responsibilities
✅ Supporting the Shopper team in managing, booking, and delivering impactful Shopper media campaigns.
✅ Writing briefs, booking media, and liaising with Retail Media Partners, agencies, and suppliers to ensure seamless campaign execution.
✅ Monitoring Warburtons own activations, as well as those of competitors and retailers, through store visits and online audits.
✅ Building strong relationships with external suppliers, agencies, and retailers to elevate the impact of campaigns.
✅ Supporting the team in evaluating campaign performance to drive continuous improvement.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship building. It requires a proactive approach to campaign management and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 0-2 years of experience in FMCG, ideally in a shopper marketing or brand role.
Required Skills:
- Proven experience in FMCG, ideally in a shopper marketing or brand role.
- Excellent planning and delivery skills.
- Strong IT skills, with proficiency in spreadsheets and PowerPoint.
- Clear and confident communication skills, with the ability to deliver impactful presentations.
- Strong relationship-building skills, with the ability to connect with people at all levels.
- Highly organized, with the ability to manage time and priorities effectively.
- Agile and fast-paced, with the ability to adapt quickly to change.
Preferred Skills:
- Experience with Retail Media Partners.
- Knowledge of the retail landscape and shopper marketing trends.
ASSUMPTION: While experience in FMCG is preferred, the role is open to candidates with transferable skills from other industries. Strong organizational skills and the ability to communicate effectively are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per year (based on industry standards for entry-level marketing roles in the UK FMCG sector)
Benefits:
- Discretionary Profit Share
- Extra Annual Leave
- Award Winning Pension Scheme
- Life Assurance
- Employee Discounts
- Personal Development Investment
- Health and Wellbeing Support
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK FMCG sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1876
Company Description:
- Warburtons is the largest bakery brand in the UK, with a history dating back over 147 years.
- The company is known for its high-quality products, including bread, morning goods, and other baked treats.
- Warburtons is committed to providing honest, good sense on issues of health and well-being, helping the whole family to enjoy its products as part of a healthy, balanced diet.
Company Specialties:
- Bread & Morning Goods
- Crumpets
- Potato Cakes & Teacakes
- Wraps & Sandwich Thins
- Thin Bagels
- Toastie Pockets
- Free From range
- Bread Rolls
Company Website: http://www.warburtons.co.uk
ASSUMPTION: Warburtons is a well-established company with a strong brand presence in the UK. The company's size and history provide a stable and secure work environment, while its commitment to innovation and market leadership offers opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: The Shopper Marketing Executive will report directly to the Shopper Marketing Manager.
Work Arrangement: On-site, full-time position based in Bolton, England, United Kingdom.
Growth Opportunities:
- Progression to a more senior role within the Shopper Marketing team or other departments within the Marketing & Brand function.
- Broadening of skills and experience through involvement in cross-functional projects and initiatives.
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure.
ASSUMPTION: This role offers a clear career path for ambitious and talented individuals looking to grow their marketing career within the FMCG industry.
🌍 Location & Work Environment
Office Type: On-site, full-time position based in Bolton, England, United Kingdom.
Office Location(s): Warburtons Ltd, Hereford House, Bolton, Lancs BL1 8JB, GB
Geographic Context:
- Bolton is a town in Greater Manchester, England, with a population of approximately 140,000 people.
- The town is known for its rich industrial history, particularly in the textile industry.
- Bolton is well-connected by road and public transport, with easy access to Manchester and other major cities in the North West of England.
Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The on-site work environment at Warburtons' Bolton office provides a collaborative and supportive atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Warburtons careers website.
- Phone or video screening to assess communication skills and cultural fit.
- Face-to-face or video interview with the Shopper Marketing Manager and a member of the HR team.
- Final round interview with the Head of Shopper Marketing or another senior leader within the Marketing & Brand function.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Problem-solving abilities and strategic thinking.
- Cultural fit and alignment with Warburtons' values and mission.
- Relevant experience and skills for the role.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, communication skills, and cultural fit.
- Research Warburtons' products, market position, and competition to demonstrate your understanding of the industry and the company.
ATS Keywords: Shopper Marketing, FMCG, Campaign Management, Retail Media, Brand, Marketing, Communication, Relationship Building, Stakeholder Management, Project Management, Retail, Consumer Goods, Consumer Packaged Goods, Marketing Executive, Marketing Coordinator, Marketing Assistant
ASSUMPTION: The application process at Warburtons is designed to assess candidates' skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong understanding of the FMCG industry, excellent communication skills, and a proactive approach to campaign management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Google Analytics
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions within the FMCG industry. Proficiency in these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Family: Warburtons is a family-owned business, and family is at the heart of everything they do.
- Quality: The company is committed to providing high-quality products and services to its customers.
- Innovation: Warburtons is dedicated to driving innovation and market leadership in the FMCG industry.
- Integrity: The company operates with honesty, transparency, and fairness in all its business dealings.
Work Style:
- Collaborative: Warburtons encourages a collaborative and supportive work environment.
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to change.
- Results-driven: Warburtons is focused on delivering results and driving business growth.
Self-Assessment Questions:
- How do your personal values align with Warburtons' company values?
- How do you approach working in a collaborative and dynamic environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Warburtons' company values and a willingness to embrace the company's collaborative and dynamic work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for candidates who struggle with time management and prioritization.
- The FMCG industry can be competitive and fast-paced, which may present challenges for candidates who prefer a slower-paced work environment.
- The role may require occasional travel to retail stores and supplier offices, which may be inconvenient for candidates who prefer a strictly on-site work arrangement.
- The role may involve working with external suppliers, agencies, and retailers, which can present challenges in terms of communication and collaboration.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position within the FMCG industry, with a focus on shopper marketing and campaign management.
- Compared to other marketing roles, this position places a greater emphasis on stakeholder management, relationship building, and project management skills.
- Career paths for this role may include progression to a Marketing Manager or Brand Manager position within the FMCG industry.
ASSUMPTION: This role offers a unique blend of marketing, project management, and stakeholder management responsibilities, making it an attractive option for candidates interested in a diverse and challenging career path.
📝 Sample Projects
- Managing the execution of a high-profile in-store promotion for a new product launch.
- Collaborating with an external agency to develop and implement a targeted digital marketing campaign.
- Conducting a competitive analysis of shopper marketing activities and identifying opportunities for improvement.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a Shopper Marketing Executive may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing and brand strategy for the company?
- What opportunities are there for professional development and growth within the Shopper Marketing team or the wider Marketing & Brand function?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Warburtons careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, communication skills, and cultural fit.
- Research Warburtons' products, market position, and competition to demonstrate your understanding of the industry and the company.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
