🔹 Job Title: Shopper Marketing & Revenue Growth Manager
🔹 Company: PZ Cussons
🔹 Location: Ikeja, Lagos State, Nigeria
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have a strong background in marketing or sales, with a proven track record of driving revenue growth through shopper marketing initiatives.
✅ Conducting research to understand shopper behavior, preferences, and needs to drive revenue growth.
✅ Developing and executing annual shopper marketing plans to drive sales, increase customer engagement, and enhance brand visibility.
✅ Collaborating with retail partners to develop and execute joint marketing initiatives, promotions, and in-store activations for open market, MT/GO stores, and E-Commerce customers.
✅ Designing and implementing in-store experiences, including point-of-sale displays, promotions, Gondola alignment, and branding.
✅ Integrating digital elements into shopper marketing strategies to enhance the shopping experience.
✅ Tracking and analyzing sales data, shopper behavior, and marketing metrics to measure the effectiveness of shopper marketing initiatives.
✅ Managing budgets and resources to achieve shopper marketing objectives and “Win at the Shelf”.
✅ Developing and executing revenue growth strategies to achieve sales targets and expand market share.
✅ Analyzing sales data, market trends, and customer behavior to identify opportunities for growth.
✅ Building and maintaining strong relationships with key customers to drive revenue growth and improve customer satisfaction.
✅ Developing and managing demand forecasts alongside the demand planning team to ensure accurate revenue projections.
✅ Owning commercial planning meetings (Step 2).
✅ Monitoring and reporting on sales performance, identifying areas for improvement and implementing corrective actions.
✅ Collaborating with internal stakeholders, including sales, marketing, and product teams, to drive revenue growth.
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively with cross-functional teams.
Education: First Degree in any discipline
Experience: Minimum of 7-10 years commercial experience in marketing or sales
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have strong communication skills, both written and verbal, as well as excellent project management skills.
Salary Range: The salary range for this role is estimated to be between ₦20,000,000 - ₦30,000,000 per annum, based on industry standards for a similar role with 10+ years of experience in the FMCG sector in Nigeria.
Benefits:
Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. However, additional hours may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's level of experience, skills, and the company's performance.
Industry: PZ Cussons operates in the fast-moving consumer goods (FMCG) industry, manufacturing and distributing a wide range of products, including hygiene, baby, and beauty care products, as well as homecare and electrical appliances.
Company Size: PZ Cussons is a large, multinational company with over 4,500 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets and cultures.
Founded: PZ Cussons was founded in 1884 in Nigeria and has since expanded its operations to several countries across Africa, Asia, Europe, and Australia.
Company Description:
Company Specialties:
Company Website: https://www.pzcussons.com/
ASSUMPTION: PZ Cussons' large size and global presence offer applicants the opportunity to work on high-impact projects and gain exposure to diverse markets and cultures. The company's commitment to sustainability and social responsibility is a key aspect of its corporate culture.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Shopper Marketing & Revenue Growth Manager will report directly to the Marketing Director and will work closely with cross-functional teams, including sales, marketing, and product teams.
Work Arrangement: This is an on-site role, with the primary work location being the PZ Cussons Nigeria Head Office in Ilupeju, Lagos. However, the role may require travel to other locations as needed.
Growth Opportunities:
ASSUMPTION: The ideal candidate for this role will have a strong track record of driving revenue growth through shopper marketing initiatives and will be able to thrive in a dynamic, fast-paced environment.
Office Type: PZ Cussons' Nigeria Head Office is a modern, professional workspace with a collaborative and inclusive work environment.
Office Location(s): The primary work location is the PZ Cussons Nigeria Head Office in Ilupeju, Lagos. However, the role may require travel to other locations as needed.
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM. However, additional hours may be required to meet project deadlines.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and will be able to thrive in a multicultural setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Shopper Marketing, Revenue Growth, Data Analysis, Market Research, Shopper Insights, Sales Drivers, Cross-Functional Teams, Strategic Thinking, Problem-Solving
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, data analysis, and cross-functional collaboration skills, as well as their understanding of the FMCG industry and PZ Cussons' products and brands.
ASSUMPTION: The ideal candidate for this role will have experience with data analysis and visualization tools, as well as project management and CRM software. Familiarity with industry-specific tools and platforms may also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: PZ Cussons values diversity and inclusion, and is committed to creating an environment where all employees feel valued and respected. The ideal candidate for this role will be able to thrive in a multicultural setting and contribute to the company's mission of promoting sustainability and social responsibility.
ASSUMPTION: The ideal candidate for this role will be able to thrive in a dynamic, fast-paced environment and manage multiple projects and deadlines effectively. They will also be able to communicate and collaborate effectively with diverse stakeholders and navigate the challenges of the competitive FMCG industry.
ASSUMPTION: The ideal candidate for this role will have experience in the FMCG industry and be familiar with its competitive and dynamic nature. They will also be able to demonstrate a strong track record of driving revenue growth and a commitment to customer-centricity and data-driven decision making.
ASSUMPTION: The ideal candidate for this role will have experience with shopper marketing campaigns, market research, and cross-functional collaboration. They will also be able to demonstrate a strong track record of driving revenue growth and enhancing brand visibility through shopper marketing initiatives.
ASSUMPTION: The ideal candidate for this role will be curious and proactive, with a strong desire to learn and grow within the company. They will also be able to ask insightful questions that demonstrate their understanding of the role and the company's business.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.