📌 Core Information
🔹 Job Title: Brand and Marketing Officer (Fintech)
🔹 Company: StreSERT Integrated Limited
🔹 Location: Ikeja, Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Branding & Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand positioning, marketing campaigns, and digital strategies
- Leading a team or collaborating cross-functionally to ensure consistent messaging across all channels
- Driving measurable business impact through data-driven insights and performance tracking
- Managing a team or working closely with other departments to execute marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both brand management and digital marketing to drive the company's growth and market presence.
📋 Key Responsibilities
✅ Developing and evolving the company’s brand identity, voice, and messaging
✅ Ensuring brand consistency across all touchpoints, including the website, social media, PR, advertisements, and customer communications
✅ Conducting market research to identify trends, customer insights, and competitive positioning
✅ Developing and executing performance-driven marketing campaigns across various channels
✅ Optimizing customer acquisition funnels and managing the social media strategy
✅ Collaborating with product teams to craft compelling value propositions for new features and products
✅ Identifying and managing strategic partnerships with banks, fintechs, and technology providers
✅ Monitoring key performance indicators (KPIs) and presenting data-driven insights to leadership
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation to maximize marketing efforts and achieve business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in brand management, digital marketing, or growth marketing (experience in fintech preferred)
Required Skills:
- Strong copywriting, storytelling, and visual branding skills
- Expertise in SEO, paid advertising (Google/Facebook/LinkedIn), email marketing, and marketing automation
- Familiarity with fintech compliance, including financial regulations and data security
- Proficient in Google Analytics, CRM tools, and design tools
Preferred Skills:
- Experience in managing a team or working in a leadership capacity
- Fluency in additional languages (e.g., Yoruba, Igbo, or Hausa)
ASSUMPTION: Candidates should have a proven track record of scaling brands, running successful campaigns, and driving revenue growth in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: NGN 250,000 - 400,000 per month (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement plan contributions
- Performance-based bonuses
- Professional development opportunities
Working Hours: 40 hours per week, with flexibility for occasional overtime or remote work
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on strategy, organizational design, and business process outsourcing
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with over a decade of experience providing solutions that deliver real and measurable outcomes for clients
Company Description:
- SIL is a management consulting and business support company that provides solutions through genuine partnerships
- Prioritizes fact-based decision making and collaborations, undertaking systematic diagnosis of specific challenges
- Delivers solutions via a holistic approach, integrating competencies in learning, consulting, and insight generation
Company Specialties:
- Strategy
- Organizational Design
- Business Process Outsourcing
- Education Management
- Program Management
- Performance Improvement
- Human Resources Consulting
Company Website: http://www.stresertintegrated.com
ASSUMPTION: StreSERT Integrated Limited operates in a competitive consulting landscape, focusing on delivering real and measurable outcomes for clients through its signature lean, agile, and innovative methodologies.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing department
Reporting Structure: This role may report directly to the CEO or work closely with the executive team, collaborating with various departments to execute marketing initiatives
Work Arrangement: Primarily on-site, with flexibility for occasional remote work or overtime
Growth Opportunities:
- Potential to lead a team or mentor junior marketing professionals
- Chance to work on diverse projects and campaigns, expanding skillset and expertise
- Opportunities for professional development and career advancement within the company
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and analytical evaluation, providing ample opportunities for growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Modern, professional office space with collaborative work areas
Office Location(s): Alausa, Ikeja, Lagos, Nigeria
Geographic Context:
- Ikeja is a bustling commercial hub in Lagos, offering a mix of urban and suburban environments
- Close proximity to shopping centers, restaurants, and public transportation
- Lagos is Nigeria's largest city and economic hub, providing ample networking and professional development opportunities
Work Schedule: Standard work hours with flexibility for occasional overtime or remote work
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and results-driven marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the executive team
Key Assessment Areas:
- Branding and marketing strategy
- Campaign development and execution
- Data analysis and performance tracking
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Research the company and industry to demonstrate your understanding of the market landscape
ATS Keywords: Brand Management, Digital Marketing, Growth Marketing, SEO, Paid Advertising, Email Marketing, Marketing Automation, Fintech Compliance, Data Security, Google Analytics, CRM Tools, Design Tools
ASSUMPTION: The application process is competitive, with a focus on identifying candidates with a strong strategic mindset, creative problem-solving skills, and a proven track record of driving marketing success.
🛠️ Tools & Technologies
- Google Analytics
- CRM tools (e.g., HubSpot, Salesforce)
- Design tools (e.g., Canva, Adobe Suite)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role, as they enable effective campaign management, performance tracking, and data-driven decision making.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- How do you align with the company's values of being lean, agile, and innovative in your approach to marketing?
- How comfortable are you working in a fast-paced, dynamic environment that requires adaptability and quick decision-making?
- How do your personal work style and preferences fit with the company's collaborative and data-driven culture?
ASSUMPTION: Candidates should possess strong communication skills, be comfortable working in a team environment, and have a growth mindset that embraces change and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and prioritization
- Working in a competitive fintech landscape, necessitating a deep understanding of the market and customer needs
- Adapting to a fast-paced, dynamic work environment that may require flexibility and adaptability
- Navigating a mid-sized company structure, with opportunities for growth and collaboration but also potential challenges in communication and decision-making
ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their skills and experience to drive marketing success and contribute to the company's growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on brand management and strategic positioning, in addition to digital marketing and campaign execution
- Working in the fintech industry presents unique challenges and opportunities, requiring a deep understanding of financial regulations and data security
- This role offers a blend of strategic planning, creative execution, and analytical evaluation, providing ample opportunities for growth and development within the marketing field
ASSUMPTION: Candidates should research similar roles in the fintech industry to better understand the unique requirements and challenges of this position.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh campaign, including visual identity, messaging, and tone of voice
- Launching a new product or feature, including market research, positioning, and go-to-market strategy
- Optimizing customer acquisition funnels and improving conversion rates through A/B testing and data analysis
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, showcasing the diverse skillset required for success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its brand, and how this role contributes to achieving that vision?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and evaluated?
- How does the company approach collaboration and communication between marketing and other departments, such as product and sales?
- What are the most significant challenges facing the fintech industry, and how does this role address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term success, their understanding of the role's responsibilities, and their ability to contribute to the team's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Research the company and industry to demonstrate your understanding of the market landscape
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
