📌 Core Information
🔹 Job Title: SMM Specialist (Employer Brand)
🔹 Company: Toogeza
🔹 Location: Kyiv, Kyiv, Misto, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media marketing for expla, a performance marketing company
- Creating engaging content for platforms like Instagram, LinkedIn, TikTok, and Facebook
- Launching innovative campaigns to increase brand awareness and attract talent
- Analyzing performance metrics to optimize strategies and improve engagement
- Collaborating with employees to develop a community of brand ambassadors
ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to generate engaging content and campaigns.
📋 Key Responsibilities
✅ Manage social media marketing for expla, focusing on employer branding
✅ Create and curate engaging content for various social media platforms
✅ Launch and manage innovative campaigns to increase brand awareness and attract talent
✅ Analyze performance metrics to optimize strategies and improve engagement
✅ Collaborate with employees to develop a community of brand ambassadors
✅ (If experienced in) Set up and manage advertising campaigns on Meta Ads, Google Ads, and LinkedIn Ads
ASSUMPTION: The ideal candidate will have experience in social media marketing, content creation, and campaign management, with a strong understanding of employer branding strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in PR, SMM, or marketing, preferably in the IT sector
Required Skills:
- Expertise in PR, SMM, and marketing
- Fluency in Ukrainian and English (B2+ level)
- Strong trend awareness and creative mindset
- Ability to implement creative ideas and strategies
- Analytical skills to evaluate performance metrics
Preferred Skills:
- Experience in setting up and managing advertising campaigns on Meta Ads, Google Ads, and LinkedIn Ads
- Familiarity with employer branding strategies
ASSUMPTION: Candidates with experience in employer branding and advertising campaigns will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $2,500 and $3,500 per month, based on industry standards for a mid-level marketing role in Kyiv, Ukraine.
Benefits:
- 20 Days Vacation
- 100% Paid Sick Leave
- Medical Insurance
- Training Compensation
- Language Course Compensation
- Pet-Friendly Offices
- Snacks and Meals
- Flexible Schedule
- Social Responsibility
Working Hours: Full-time, with a flexible schedule and no trecker or micromanagement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Toogeza is a recruitment company specializing in finding talent for tech startups. They work with clients from around the world to help them build strong teams.
Company Size: Toogeza is a small company with 11-50 employees, providing a collaborative and supportive work environment.
Founded: Toogeza was founded in 2023 and has since grown to become a top recruitment agency in Ukraine.
Company Description:
- Toogeza focuses on sourcing, recruitment, employment support, HR process audit, and recruitment process outsourcing
- The company understands the importance of finding the right people to drive a product's success
- Toogeza aims to make a difference in the big game by connecting the right people with the right opportunities
Company Specialties:
- Sourcing and recruitment for tech startups
- Employment support and HR process optimization
- Recruitment process outsourcing
Company Website: https://www.toogeza.tech/
ASSUMPTION: Toogeza's expertise in recruitment and understanding of the tech industry make them an ideal partner for finding talent in the tech sector.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media marketing, content creation, and campaign management.
Reporting Structure: The SMM Specialist will report directly to the hiring manager at Toogeza and collaborate with employees at expla to develop a community of brand ambassadors.
Work Arrangement: This is an on-site role with a flexible schedule, allowing for a healthy work-life balance.
Growth Opportunities:
- Developing expertise in employer branding and advertising campaigns
- Expanding the role's responsibilities based on performance and company growth
- Potential opportunities to work with international clients and teams
ASSUMPTION: This role offers opportunities for growth and development within the marketing and recruitment fields.
🌍 Location & Work Environment
Office Type: Toogeza has pet-friendly offices in Kyiv and Warsaw, providing a comfortable and welcoming work environment.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its vibrant culture, historic architecture, and growing tech industry
- Kyiv offers a relatively low cost of living compared to other European capitals
Work Schedule: Full-time, with a flexible schedule and no trecker or micromanagement
ASSUMPTION: Working in Kyiv offers a unique blend of cultural experiences and professional opportunities, with a lower cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Initial interview with a recruiter from Toogeza (45 minutes)
- Technical interview
- Test assignment
- Final interview
Key Assessment Areas:
- Creativity and trend awareness in social media marketing
- Analytical skills and ability to evaluate performance metrics
- Communication skills and ability to collaborate with employees
- Alignment with Toogeza's company values and culture
Application Tips:
- Highlight relevant experience in social media marketing, content creation, and campaign management
- Include examples of successful social media campaigns and their impact on brand awareness and engagement
- Demonstrate a strong understanding of employer branding strategies and their importance in attracting talent
ATS Keywords: SMM, social media marketing, content creation, campaign management, employer branding, trend awareness, analytics, collaboration, recruitment, tech industry
ASSUMPTION: Toogeza's recruitment process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Social media platforms: Instagram, LinkedIn, TikTok, Facebook
- Advertising platforms: Meta Ads, Google Ads, LinkedIn Ads (if experienced)
- Analytics tools: Google Analytics, social media analytics platforms
ASSUMPTION: The ideal candidate will have experience with the listed social media platforms and advertising tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Professionalism and expertise in recruitment
- Collaboration and support for clients and candidates
- Continuous learning and improvement
Work Style:
- Creative and innovative approach to social media marketing
- Data-driven decision making and continuous improvement
- Collaborative and supportive work environment
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and a creative mindset for generating engaging content?
- Are you comfortable working in a collaborative environment and collaborating with employees to develop a community of brand ambassadors?
- Do you have a data-driven approach to evaluating performance metrics and optimizing strategies?
ASSUMPTION: Toogeza values candidates who are creative, collaborative, and data-driven, with a strong understanding of social media marketing and employer branding strategies.
⚠️ Potential Challenges
- Managing multiple social media platforms and advertising campaigns simultaneously
- Keeping up with the latest trends and best practices in social media marketing
- Balancing the demands of employer branding and client-focused marketing campaigns
- Working in a fast-paced and dynamic tech industry
ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on employer branding and attracting talent through social media marketing
- This role requires a strong understanding of the tech industry and the unique challenges of recruiting talent in the tech sector
- Career progression in this role may lead to opportunities in recruitment, marketing, or employer branding within the tech industry
ASSUMPTION: This role offers a unique blend of marketing and recruitment experience, with a focus on employer branding and attracting talent in the tech industry.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and attract talent for a tech startup
- Analyzing performance metrics and optimizing strategies to improve engagement and reduce cost per acquisition
- Collaborating with employees to develop a community of brand ambassadors and increase employee advocacy
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on creativity, analytics, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company culture and work environment at Toogeza and expla?
- How does this role fit into the overall marketing and recruitment strategy for expla?
- What are the most significant challenges facing the tech industry in terms of recruiting and retaining talent?
- How does Toogeza support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the tech industry, as well as their ability to work collaboratively and effectively in a dynamic environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience in social media marketing, content creation, and campaign management
- Prepare examples of successful social media campaigns and their impact on brand awareness and engagement
- Demonstrate your understanding of employer branding strategies and their importance in attracting talent
- Follow up with Toogeza one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
