📌 Core Information
🔹 Job Title: Senior Campaign Manager (Book-to-Screen) FTC, International Originals Marketing
🔹 Company: Amazon
🔹 Location: London, England
🔹 Job Type: Full-Time Contract (FTC)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in driving book-to-screen initiatives for Amazon International Originals (IO).
- Cross-functional collaboration with various teams, including Prime Video, digital and offline publishers, authors, and creators.
- Hands-on campaign management, from concept to implementation, with a focus on data-driven strategies.
- Innovation in marketing approaches while maintaining brand integrity.
- Stakeholder management and partnership development with publishers, authors, and other key players.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to navigate complex stakeholder relationships and deliver innovative marketing campaigns.
📋 Key Responsibilities
✅ Lead marketing strategies for book-to-screen properties, driving innovation while maintaining brand integrity.
✅ Identify market opportunities and content trends, influencing marketing strategies and driving audience engagement.
✅ Manage relationships with publishers, authors, and creators, leading cross-functional teams and maintaining stakeholder communication.
✅ Direct full-cycle marketing campaigns, from concept to implementation, collaborating on creative, media planning, and campaign optimization.
✅ Implement data-driven strategies, track KPIs, and provide stakeholder updates, optimizing strategies based on performance metrics.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 8+ years of marketing strategy experience, with a focus on content and entertainment.
Required Skills:
- Proven success in campaign development and execution.
- Strong analytical and data interpretation skills.
- Excellence in team leadership and stakeholder management.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple projects.
Preferred Skills:
- Book-to-screen or publishing experience.
- Digital content platform knowledge.
- Entertainment/streaming media background.
ASSUMPTION: While not explicitly stated, a strong understanding of the book-to-screen process and relevant industry trends is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior marketing role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and holiday leave.
- On-site amenities and employee discounts.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in London. Actual compensation may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the competitive e-commerce, retail, and streaming media industries, with a focus on innovation and customer experience.
Company Size: Amazon is a large, multinational corporation with over 10,000 employees, offering extensive resources and growth opportunities for employees.
Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore, and has since expanded into a global technology and e-commerce company.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and retail.
- Operations and logistics.
- Software development and cloud computing (Amazon Web Services).
- Streaming media and entertainment (Prime Video, Amazon Music, and Audible).
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing strategy and campaign management.
Reporting Structure: The Senior Campaign Manager will report directly to the Head of International Originals Marketing and work closely with various teams, including Prime Video, digital and offline publishers, and authors.
Work Arrangement: This role is on-site, with the expectation of working from Amazon's London office. However, some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.
Growth Opportunities:
- Progression to a more senior role, such as Director of Marketing or Head of Department.
- Expansion into related areas, such as brand management, product marketing, or strategic planning.
- Opportunities to work on high-profile projects and collaborate with diverse teams across the organization.
ASSUMPTION: Given Amazon's size and diverse business segments, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, collaborative workspace with on-site amenities and employee facilities.
Office Location(s): London, England
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering numerous opportunities for personal and professional growth.
- The city is well-connected by public transportation, with easy access to international airports.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands. Some evening and weekend work may be required to meet deadlines or attend events.
ASSUMPTION: While the role is based in London, Amazon's global presence may offer opportunities for international travel or remote work, depending on the specific needs of the role and the company's policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and other team members.
- Final round interview with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Campaign management and execution experience.
- Stakeholder management and communication skills.
- Data analysis and interpretation skills.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and strategic thinking skills.
- Prepare examples of your ability to manage complex stakeholder relationships and drive innovative marketing campaigns.
- Research Amazon's leadership principles and be prepared to discuss how your personal values align with the company's culture.
ATS Keywords: Marketing strategy, campaign development, stakeholder management, data analysis, book-to-screen, entertainment, streaming media
ASSUMPTION: Given the competitive nature of the role and the large number of applicants, it is essential to tailor your application materials and prepare thoroughly for each interview round.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Campaign management software (e.g., Hootsuite, Buffer, or Sprout Social).
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI).
- Project management tools (e.g., Asana, Trello, or Jira).
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Innovative and creative.
- Results-focused and detail-oriented.
Self-Assessment Questions:
- How have you demonstrated customer obsession in your previous roles?
- Can you provide an example of a time when you drove innovation in a marketing campaign?
- How do you prioritize and manage multiple projects and stakeholders effectively?
ASSUMPTION: Amazon places a strong emphasis on cultural fit and alignment with the company's leadership principles. Applicants should be prepared to discuss their personal values and how they align with Amazon's culture.
⚠️ Potential Challenges
- Managing complex stakeholder relationships and navigating diverse teams.
- Balancing strategic thinking with hands-on campaign execution.
- Working in a fast-paced, dynamic environment with tight deadlines.
- Adapting to changes in the market and responding to new opportunities or challenges.
ASSUMPTION: These challenges are inherent to a senior marketing role in a fast-paced, dynamic environment like Amazon. Successful candidates will be able to thrive in this challenging and rewarding work environment.
📈 Similar Roles Comparison
- Compared to related roles, such as Marketing Manager or Campaign Manager, this role requires a higher level of strategic thinking and stakeholder management experience.
- In the entertainment industry, this role is unique in its focus on book-to-screen initiatives and collaboration with publishers and authors.
- Career progression in this role may lead to more senior positions, such as Director of Marketing or Head of Department, with broader strategic and leadership responsibilities.
ASSUMPTION: While this role shares similarities with other marketing and campaign management positions, its unique focus on book-to-screen initiatives and collaboration with publishers and authors sets it apart in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a high-profile book-to-screen adaptation, driving audience engagement and content performance.
- Identifying market opportunities and content trends, and influencing marketing strategies to capitalize on emerging trends in the entertainment industry.
- Managing relationships with key stakeholders, including publishers, authors, and creators, to drive successful book-to-screen initiatives and maintain brand integrity.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the Senior Campaign Manager role at Amazon.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Amazon International Originals?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the most rewarding aspects of working on book-to-screen initiatives at Amazon?
- How does Amazon measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of the company's marketing strategies and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and strategic thinking skills.
- Prepare examples of your ability to manage complex stakeholder relationships and drive innovative marketing campaigns.
- Research Amazon's leadership principles and be prepared to discuss how your personal values align with the company's culture.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
