📌 Core Information
🔹 Job Title: Senior Demand Generation Manager
🔹 Company: Kaseya
🔹 Location: Dublin, Ireland
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Designing and executing multi-channel campaigns to generate high-quality leads
- Nurturing prospects and turning them into loyal customers
- Collaborating with various teams to optimize the sales funnel
- Aligning with sales to ensure lead quality and follow-through
- Analyzing data, A/B testing, and continuously improving campaign performance
ASSUMPTION: This role requires a strong background in demand generation, marketing, or growth marketing, with a focus on data-driven decision-making and a passion for growth.
📋 Key Responsibilities
✅ Create and launch cross-channel campaigns (email, PPC, social, content) to drive qualified leads
✅ Build smart, automated workflows that move prospects down the funnel faster
✅ Use data to analyze, A/B test, and continuously improve campaign performance
✅ Partner with sales to ensure lead quality, alignment, and follow-through
✅ Track metrics, report on performance, and adjust strategies for maximum ROI
ASSUMPTION: The ideal candidate will have a proven track record in demand generation, with experience in email marketing, NCA event planning, digital marketing, and SEO.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years in demand generation, marketing, or growth marketing—ideally in tech or B2B
Required Skills:
- Hands-on experience with marketing automation tools and CRM (Salesforce, Marketo, etc.)
- Data-driven mindset with expertise in email marketing, NCA event planning, digital marketing, and SEO
- Great communicator, collaborator, and organized individual with a passion for growth
Preferred Skills:
- Experience with AI-powered marketing tools
- Familiarity with the IT industry
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Senior Demand Generation Manager in Dublin)
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee assistance program
- Generous time off policy
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Demand Generation Manager in Dublin, with a consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations
Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and opportunities for growth
Founded: 2000, with a history of sustained, strong double-digit growth and a global presence in over 20 countries
Company Description:
- Leading provider of complete IT infrastructure and security management solutions
- Powered by AI, allowing organizations to efficiently manage and secure IT to drive sustained business success
- Backed by Insight Venture Partners, a leading global private equity firm
Company Specialties:
- IT Automation
- Remote IT Infrastructure Management
- Systems Management Software
- IT systems management
- SaaS systems management
- RMM (Remote Monitoring and Management)
- PSA (Professional Services Automation)
- Backup and Recovery
- SOC (Security Operations Center)
- Cybersecurity
- Compliance
- User Security
Company Website: www.kaseya.com
ASSUMPTION: Kaseya's focus on AI-powered solutions and its backing by a leading private equity firm indicate a strong commitment to innovation and growth.
📊 Role Analysis
Career Level: Senior, with the opportunity to lead and mentor junior team members
Reporting Structure: This role reports directly to the VP of Marketing and works closely with various teams, including web, design, product marketing, product, and content
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunity to work on high-impact projects that drive business growth
- Exposure to a global organization with a strong focus on innovation and technology
ASSUMPTION: Given Kaseya's size and growth trajectory, there are likely numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 701 Brickell Ave, Miami, FL 33131, US; Pawia 9, 31-154, Krakow, Poland, PL; 700 – 128 West Pender Street, Vancouver, V6B 1R8, CA; Level 25 171 Sussex Street, Sydney , AU
Geographic Context:
- Dublin, Ireland, is a vibrant, multicultural city with a strong tech industry
- Kaseya's office is located in the heart of Dublin, offering easy access to public transportation and amenities
- The city has a mild, oceanic climate with cool winters and mild summers
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The Dublin office offers a dynamic, international work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing expertise and experience
- Data-driven decision-making skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with marketing automation tools and CRM
- Demonstrate your data-driven mindset with specific examples from previous campaigns
- Showcase your creativity and passion for growth marketing
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Demand Generation, Marketing, Growth Marketing, Marketing Automation, CRM, Email Marketing, Digital Marketing, SEO, Data Analysis, Collaboration, Communication, Organization, Lead Nurturing, Campaign Management, A/B Testing, Performance Tracking
ASSUMPTION: Kaseya uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM (e.g., Salesforce, HubSpot CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary, but the role requires proficiency in marketing automation, CRM, and other relevant software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Resilient
- Driven to win and excel
Work Style:
- Data-driven and analytical
- Creative and proactive
- Collaborative and communicative
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of driving growth through data-driven marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on continuous learning and improvement?
ASSUMPTION: Kaseya values employees who are customer-focused, innovative, and collaborative, with a strong work ethic and a passion for growth.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working with a large, global team, which may present communication and collaboration challenges
- Keeping up with the latest marketing trends and technologies, as the role requires continuous learning and adaptation
- Potential language barriers, as Kaseya operates in multiple countries with diverse teams
ASSUMPTION: While Kaseya offers numerous opportunities for growth and development, the role also presents several challenges that require strong skills and adaptability.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses on the tech and B2B industries, requiring specific knowledge and expertise
- Kaseya's global presence and large team size offer unique opportunities for career growth and international exposure
- As a senior role, this position offers the opportunity to lead and mentor junior team members, contributing to personal and professional development
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive choice for experienced demand generation professionals.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate high-quality leads for a new product launch
- Creating and implementing automated workflows to nurture prospects and move them down the sales funnel
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Senior Demand Generation Manager role at Kaseya.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kaseya support the professional development and growth of its employees?
- What are the most challenging aspects of working in a large, global team, and how does Kaseya address these challenges?
- How does Kaseya measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.kaseya.com/careers/jobs/id/5553493004/?gh_jid=5553493004
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your data-driven mindset and passion for growth marketing
- Prepare for the interview by researching Kaseya's products, services, and industry, and practicing common marketing interview questions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
