📌 Core Information
🔹 Job Title: Social and Influencer Marketing Executive
🔹 Company: COAT Paints
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Soho HQ and/or home)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media and influencer marketing campaigns to grow, engage, and retain COAT's community.
- Managing COAT's content plan across social channels and engaging with the community, primarily on Instagram.
- Leading COAT's creator marketing strategy, sourcing content, managing relationships, and ensuring on-brand execution.
- Analyzing content performance and using data-driven insights to refine strategy.
ASSUMPTION: This role requires a strong understanding of digital platforms, project management skills, and the ability to work flexibly across multiple areas of marketing in a fast-paced environment.
📋 Key Responsibilities
✅ Social Media & Community Management: Own the execution of COAT’s content plan across social channels, manage the social calendar, engage with the community, track key metrics, and optimize strategies.
✅ Influencer & Creator Marketing: Lead COAT’s creator marketing strategy, source content, manage relationships, identify and leverage user-generated content opportunities, coordinate outreach for UGC collaborations, and ensure creator and community content aligns with overall brand goals.
✅ Marketing Support: Manage COAT’s image and content library, support email and blog management, and provide general marketing support as needed.
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3-5 years of experience in a marketing role, ideally within a small, ambitious D2C e-commerce brand.
Required Skills:
- Expertise in digital platforms like Instagram, Pinterest, YouTube, and web.
- Strong project management skills.
- Ability to analyze content performance and use data-driven insights to refine strategy.
- CRM skills and experience with email marketing.
- Strong copywriting skills with the ability to adapt tone of voice across different channels.
Preferred Skills:
- Experience with influencer marketing platforms and tools.
- Knowledge of the interior design industry.
- Fluency in additional languages (a plus).
ASSUMPTION: Candidates with a strong interest in interiors and a natural affinity for digital and social platforms will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for mid-level marketing roles in London).
Benefits:
- Hefty discount on COAT paint.
- Flexible working culture.
- Regular team events.
Working Hours: 8 hours/day on weekdays (flexible working).
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: COAT Paints operates in the interior design industry, focusing on high-grade, consciously made paint for both homeowners and professionals.
Company Size: COAT Paints is a small, ambitious startup with 11-50 employees, offering a fast-paced and dynamic work environment.
Founded: COAT Paints was founded in 2020, making it a relatively new player in the market.
Company Description:
- COAT Paints offers a reimagined digital buying experience for high-quality, sustainable paint.
- The company focuses on delivering exceptional customer service and supporting interior professionals.
- COAT Paints is committed to sustainability and has a positive impact on the environment.
Company Specialties:
- High-grade, consciously made paint.
- Tasteful colours and clever samples.
- Services tailored to the needs of interior professionals.
Company Website: coatpaints.com
ASSUMPTION: COAT Paints' focus on sustainability and exceptional customer service sets it apart in the interior design industry.
📊 Role Analysis
Career Level: Mid-level marketing role, offering opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including Sales, Product, and Customer Experience.
Work Arrangement: Hybrid work arrangement, with the option to work from the Soho HQ or home.
Growth Opportunities:
- As a growing startup, COAT Paints offers opportunities for career progression as the company expands.
- This role provides the chance to gain experience in various aspects of marketing and influence the company's growth strategy.
- Candidates can expect to work closely with senior leadership, offering opportunities for mentorship and professional development.
ASSUMPTION: The mid-level nature of this role offers a unique opportunity for candidates to make a significant impact on COAT Paints' marketing strategy and growth.
🌍 Location & Work Environment
Office Type: COAT Paints has a Soho HQ and offers flexible working arrangements, allowing employees to work from home as needed.
Office Location(s): Soho, London
Geographic Context:
- London is a vibrant, multicultural city with a thriving interior design industry.
- The Soho area is known for its creative and digital industries, offering a dynamic work environment.
- London's central location makes it an ideal base for working with interior professionals and influencers across the UK and beyond.
Work Schedule: Flexible working hours, with the option to work from home and a focus on results rather than hours worked.
ASSUMPTION: COAT Paints' flexible work arrangement and central London location offer employees a unique blend of work-life balance and professional growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview to discuss the role and assess cultural fit.
- In-person or virtual interview with the Marketing Manager and/or other team members.
- Final interview with the CEO or a senior leader.
Key Assessment Areas:
- Digital marketing and social media expertise.
- Project management and organizational skills.
- Creativity and adaptability.
- Alignment with COAT Paints' values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of COAT Paints' unique selling points and how your skills align with the company's mission.
- Showcase your portfolio or examples of your work, if applicable.
ATS Keywords: Social Media Management, Community Engagement, Influencer Marketing, Content Creation, Project Management, Data Analysis, Email Marketing, Copywriting, Digital Marketing, User-Generated Content, Brand Strategy, CRM Skills, Creativity, Detail-Oriented, Tech-Savvy
ASSUMPTION: COAT Paints' interview process is designed to assess candidates' skills, cultural fit, and potential impact on the company's growth strategy.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Pinterest, YouTube, and others.
- Email marketing platforms (e.g., Mailchimp, HubSpot).
- Project management tools (e.g., Asana, Trello).
- Analytics tools (e.g., Google Analytics, Sprout Social).
ASSUMPTION: Candidates should be comfortable using various digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Conscious: COAT Paints is committed to sustainability and making a positive impact on the environment.
- Creative: The company encourages innovation and thinking outside the box.
- Customer-focused: COAT Paints prioritizes exceptional customer service and supporting interior professionals.
Work Style:
- Flexible: COAT Paints offers flexible working arrangements and prioritizes results over hours worked.
- Collaborative: The company encourages cross-functional collaboration and teamwork.
- Dynamic: COAT Paints is a growing startup with a fast-paced and ever-evolving work environment.
Self-Assessment Questions:
- Do you share COAT Paints' commitment to sustainability and making a positive impact?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on creativity and innovation?
- Do you thrive in a collaborative work environment and enjoy working with various teams and stakeholders?
ASSUMPTION: Candidates who align with COAT Paints' values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, startup environment.
- Adapting to changes in the company's growth strategy and marketing priorities.
- Balancing the demands of social media and influencer marketing with other marketing responsibilities.
- Ensuring consistent branding and messaging across various channels and platforms.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work collaboratively to overcome challenges in this role.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on social media and influencer marketing.
- In the interior design industry, COAT Paints' focus on sustainability and exceptional customer service sets it apart from competitors.
- As a growing startup, COAT Paints offers unique opportunities for career growth and development not typically found in larger, more established companies.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new COAT Paints product line.
- Identifying and collaborating with influencers and interior professionals to create user-generated content for COAT Paints' channels.
- Analyzing the performance of COAT Paints' social media and influencer marketing efforts and making data-driven recommendations for improvement.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of the Social and Influencer Marketing Executive role at COAT Paints.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does COAT Paints support the professional development and career growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does COAT Paints measure the success of its social media and influencer marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the company's approach to sustainability, and how does that influence its marketing strategy and product offerings?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the cultural fit of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through COAT Paints' careers page.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of COAT Paints' unique selling points and how your skills align with the company's mission.
- Prepare a portfolio or examples of your work, if applicable.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
