📌 Core Information
🔹 Job Title: Social Content Marketing Intern - Summer/Fall 2025
🔹 Company: Sporting News
🔹 Location: Charlotte, North Carolina (Remote)
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Managing and growing Sporting News' social media presence
- Creating and executing content marketing strategies across various platforms
- Producing original social content and multimedia assets
- Collaborating with cross-functional teams to ideate and plan projects
- Working in a fast-paced, dynamic digital environment
ASSUMPTION: This internship is designed for recent college graduates seeking to gain practical experience in social media marketing, content creation, and digital marketing.
📋 Key Responsibilities
✅ Manage all Sporting News and brand-affiliated social media accounts
✅ Create and execute content marketing strategies on social media platforms and other third-party distribution platforms
✅ Identify opportunities within editorial content and work with the design team to create supplemental multimedia
✅ Produce original social content for Instagram, Twitter, WhatsApp, Facebook, YouTube, and TikTok
✅ Contribute social content ideas surrounding tentpole events, trending news, or evergreen topics
✅ Work on various creative projects assigned by editors
ASSUMPTION: The intern will be expected to work a combination of days, nights, and weekends to cover breaking news and live events.
🎯 Required Qualifications
Education: Recent college graduate
Experience: None specified (entry-level position)
Required Skills:
- Proficiency with Photoshop and video editing
- Ability to work smart in a fast-paced digital environment
- Strong writing skills with a focus on clean, concise copy
- Working knowledge of U.S. sports and the U.S. sports media market
- Proficient knowledge of social media trends, posting styles, and audience understanding
- Strong grammar skills and meticulous attention to detail
- Ability to ideate and plan long-term projects
Preferred Skills:
- Familiarity with U.S. sports trends and fan bases
- Experience with social media analytics tools
- Knowledge of sports media industry trends
ASSUMPTION: While not required, experience with social media management tools and familiarity with the sports media industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $15/hour
Benefits:
- Paid internship
- Opportunity to work with a global sports media brand
- Potential for full-time employment after the internship
Working Hours: 40 hours/week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships. The actual salary may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Sports Media & Publishing
Company Size: 51-200 employees (Mid-sized)
Founded: 1886 (140+ years ago)
Company Description:
- Sporting News is a global sports media brand with a 140-year legacy in sports journalism
- It is a digital-first, globally connected media powerhouse with localized editions in multiple countries
- The company is committed to evolving with the ever-changing sports media landscape while staying true to its values
Company Specialties:
- Sports journalism
- Digital media
- Social media
- Multimedia
- Video
- Podcast
- Mobile and app development
- Branded content
- Custom content
- Sports sponsorship
- Programmatic advertising
- Fantasy sports
- Gaming
- Global partnerships
- Lifestyle and fun content
Company Website: SportingNews.com
ASSUMPTION: Sporting News is a well-established brand in the sports media industry, offering a unique opportunity for interns to gain experience in a dynamic and global environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the social media manager or a designated supervisor within the marketing department
Work Arrangement: Remote (100%)
Growth Opportunities:
- Potential for full-time employment after the internship
- Opportunity to work on various creative projects and collaborate with cross-functional teams
- Chance to gain experience in a fast-paced, dynamic digital environment
ASSUMPTION: This internship offers a unique opportunity for recent graduates to gain practical experience in social media marketing, content creation, and digital marketing while working with a global sports media brand.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Charlotte, North Carolina (Remote)
Geographic Context:
- Charlotte, North Carolina, is the largest city in the state and the 23rd-most populous city in the United States
- The city is known for its sports teams, including the NBA's Charlotte Hornets and the NFL's Carolina Panthers
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The intern will be expected to work a combination of days, nights, and weekends to cover breaking news and live events
ASSUMPTION: The remote work arrangement allows for flexibility in scheduling, but the intern should be prepared to work non-standard hours to cover breaking news and live events.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the social media manager or a designated supervisor
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Social media marketing and content creation skills
- Proficiency with Photoshop and video editing
- Working knowledge of U.S. sports and social media trends
- Strong writing and communication skills
- Ability to work in a fast-paced digital environment
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of U.S. sports trends and fan bases
- Demonstrate your creativity and ability to think outside the box
- Prepare examples of your social media marketing and content creation work to share during the interview
ATS Keywords: Social Media Marketing, Content Creation, Digital Marketing, Photoshop, Video Editing, U.S. Sports, Sports Media, Marketing Intern, Entry-level, Remote Work
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords to help their applications pass through applicant tracking systems (ATS).
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
- Content creation and management platforms (e.g., WordPress, Drupal, Contentful)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not required. The intern will have the opportunity to learn and use these tools during their tenure.
👔 Cultural Fit Considerations
Company Values:
- Expect Curiosity – Embrace change and explore new ways to engage fans and stay ahead in the evolving sports media landscape
- Operate with Integrity – Uphold trust and deliver fact-based, insightful coverage
- Answer with Expertise – Deliver content that is knowledgeable, analytical, and forward-thinking
- Deliver Consistently – Provide high-quality content that resonates with fans
- Trust One Another – Collaborate across borders and foster a culture of respect and inclusion
Work Style:
- Fast-paced and dynamic digital environment
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to work non-standard hours
- Creative and innovative, with a focus on continuous learning and growth
- Results-driven and focused on delivering high-quality content
Self-Assessment Questions:
- How do you align with Sporting News' commitment to expect curiosity and embrace change in the sports media landscape?
- How do you demonstrate integrity in your work, and how would you uphold trust in this role?
- How do you balance working collaboratively with others while maintaining a strong sense of personal responsibility and accountability?
- How do you approach learning new tools and technologies, and how do you adapt to changes in the work environment?
- How do you ensure the quality and consistency of your work, especially when working on multiple projects simultaneously?
ASSUMPTION: Applicants should reflect on their personal values and work style preferences to determine if they align with Sporting News' company culture and work environment.
⚠️ Potential Challenges
- Managing multiple social media accounts and platforms simultaneously
- Keeping up with breaking news and trending topics in the fast-paced sports media landscape
- Balancing creative and strategic thinking while executing day-to-day tasks
- Working in a remote environment with limited face-to-face interaction
- Adapting to changes in the work arrangement, such as covering breaking news or live events outside of regular business hours
ASSUMPTION: These challenges are inherent to the role and the dynamic nature of the sports media industry. Applicants should be prepared to adapt and thrive in a fast-paced, ever-changing work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on social media marketing and content creation within the sports media industry
- Compared to other marketing internships, this role offers a more specialized and targeted experience in sports media
- Career paths for this role may include social media manager, content strategist, or digital marketing specialist within the sports media industry
ASSUMPTION: While this role is unique, it shares similarities with other marketing and content creation internships in terms of required skills and responsibilities. However, the focus on sports media sets it apart from other opportunities.
📝 Sample Projects
- Creating a social media campaign around a major sporting event, such as the Super Bowl or the World Cup
- Developing a content series focused on a specific sports trend or topic, such as the rise of esports or the impact of sports betting on fan engagement
- Producing a multimedia asset, such as a video or podcast, that complements an existing piece of content or breaks down a complex sports topic for fans
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may encounter during their internship. The actual projects may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the social media team currently, and how can this internship help address them?
- How does the company measure the success of its social media marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for the intern to work on cross-functional projects or collaborate with other departments within the company?
- How does the company support the professional development and growth of its interns, and what resources are available to help them succeed?
- What is the company's long-term vision for its social media presence, and how does this internship fit into that strategy?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company's goals, and the opportunities available to them during their internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media marketing and content creation work to share during the interview
- Research U.S. sports trends and fan bases to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
