Social Content Strategist

📌 Core Information

🔹 Job Title: Social Content Strategist

🔹 Company: OnePay

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (6+ years)

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media content strategy
• Collaborating with cross-functional teams to create engaging content
• Analyzing content performance and iterating based on data insights
• Building and maintaining a strategic content calendar
• Translating business and brand objectives into social-first content ideas

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of social media platforms and cultural trends, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Own and evolve the content strategy for all organic social media channels

✅ Develop and maintain a strategic content calendar rooted in data insights

✅ Translate business and brand objectives into social-first content ideas

✅ Build briefs for campaigns, product launches, and always-on series

✅ Collaborate with design, copy, and product teams to ensure output is aligned, on time, and high quality

✅ Work with external partners and creators to produce best-in-class content

✅ Identify content themes, formats, and opportunities based on performance and cultural trends

✅ Create systems for planning, feedback, approvals, and posting across channels

✅ Analyze content performance, share insights, and iterate quickly

ASSUMPTION: This role requires a strong understanding of social media platforms, cultural trends, and data-driven decision making. The ideal candidate will be proactive, organized, and able to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6+ years in content, brand, or social, ideally with experience at a fast-growing consumer brand

Required Skills:

• Strong editorial instincts and a pulse on cultural trends
• A balance of strategy and execution
• Deep collaboration skills with sharp communication and project-management chops
• Taste, opinions, and the instincts to build a community, not just a feed
• Drive and proactivity

Preferred Skills:

• Experience working with influencers, creators, or ambassador programs
• General understanding of AI and how to use tools like ChatGPT to an advantage
• Familiarity with Figma, Coda, Sprout, and other creative tools

ASSUMPTION: The required skills for this role are essential for success in driving brand awareness and community growth through social media content strategy.

💰 Compensation & Benefits

Salary Range: $150,000 - $175,000 per year (based on industry standards for mid-senior level marketing roles in the US)

Benefits:

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the US. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Small (51-200 employees)

Founded: 2018

Company Description:

• OnePay is a consumer financial services app with a mission to help people achieve financial progress
• Tens of millions of Americans are unbanked or underbanked, and OnePay aims to provide simple and accessible banking, credit, and payments products to meet their needs
• OnePay's products include checking and high-yield savings accounts, peer-to-peer payments, credit builder and credit score monitoring, digital wallet solutions, and buy-now-pay-later installment loans

Company Specialties:

• Consumer Financial Services
• Banking
• Credit
• Payments

Company Website: https://www.onepay.com/

ASSUMPTION: OnePay is a growing fintech company focused on providing accessible financial services to consumers. The company's mission and product offerings are designed to help unbanked and underbanked individuals achieve financial progress.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote-friendly (US), with flexible hours and opportunities for growth

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on various aspects of marketing and content strategy
• Chance to make a significant impact on the company's brand and community growth

ASSUMPTION: This role offers opportunities for growth and development within a fast-growing fintech company. The ideal candidate will be proactive, innovative, and eager to take on new challenges as the company expands.

🌍 Location & Work Environment

Office Type: Remote-friendly (US)

Office Location(s): United States

Geographic Context:

• The United States is a large and diverse country with various cultural and regional differences
• OnePay's remote-friendly work arrangement allows employees to work from anywhere in the US
• The company's headquarters are in São Paulo, Brazil, but the Social Content Strategist role is based in the US

Work Schedule: Full-time (40 hours per week), with flexible hours and a remote-friendly work arrangement

ASSUMPTION: The remote-friendly work arrangement allows for a flexible and inclusive work environment, enabling employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview
• Offer!

Key Assessment Areas:

• Cultural fit and alignment with OnePay's mission and values
• Strategic thinking and content creation skills
• Data-driven decision making and performance analysis
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on content strategy, social media, and data analysis
• Tailor your cover letter to demonstrate your understanding of OnePay's mission and how your skills and experience align with the role
• Prepare examples of your content strategy and social media campaigns, emphasizing results and data-driven insights

ATS Keywords: Social Media, Content Strategy, Data Analysis, Marketing, Brand Awareness, Community Growth, Collaboration, Project Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, content creation skills, data-driven decision making, and cultural fit with OnePay's mission and values.

🛠️ Tools & Technologies

• Figma
• Coda
• Sprout Social
• ChatGPT (or similar AI tools)

ASSUMPTION: The tools and technologies listed are commonly used in content strategy and social media roles. The ideal candidate will have experience with these tools or similar alternatives.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Progress
• Inclusion

Work Style:

• Collaborative
• Data-driven
• Innovative

Self-Assessment Questions:

• Do you have a strong understanding of social media platforms and cultural trends?
• Are you able to balance strategic thinking with hands-on execution?
• Do you thrive in a collaborative and data-driven work environment?

ASSUMPTION: OnePay values simplicity, progress, and inclusion in its work culture. The ideal candidate will be collaborative, data-driven, and innovative, with a strong understanding of social media platforms and cultural trends.

⚠️ Potential Challenges

• Managing multiple social media channels and content calendars
• Keeping up with rapidly changing social media trends and algorithms
• Collaborating effectively with remote teams and stakeholders
• Balancing strategic thinking with hands-on content creation and execution

ASSUMPTION: The potential challenges listed are common to social media and content strategy roles. The ideal candidate will be proactive, organized, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Content Strategist: The Social Content Strategist role focuses more on strategic planning and data-driven decision making, while the Social Media Manager role may involve more day-to-day content creation and community management
• Content Strategist vs. Social Content Strategist: The Social Content Strategist role is specifically focused on social media content strategy, while the Content Strategist role may involve a broader range of content types and channels
• Career Path: Social Content Strategist roles can lead to careers in marketing management, content strategy, or related fields within the marketing industry

ASSUMPTION: The roles listed are similar to the Social Content Strategist role, with varying focuses and responsibilities. The career path for this role may involve progression into marketing management, content strategy, or related fields within the marketing industry.

📝 Sample Projects

• Developing a content strategy for a new product launch, including campaign briefs, content calendar, and performance metrics
• Analyzing social media performance data to identify trends and optimize content strategy
• Collaborating with cross-functional teams to create engaging and on-brand social media content

ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities that the Social Content Strategist role may involve. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to manage multiple priorities and collaborate effectively with various teams.

❓ Key Questions to Ask During Interview

• Can you describe the current state of OnePay's social media presence and how this role will contribute to its growth?
• How does OnePay approach collaboration and communication within its marketing team and with other departments?
• What are the most significant challenges facing OnePay's marketing efforts, and how can this role help address them?
• How does OnePay support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The interview questions listed are designed to assess the candidate's understanding of OnePay's marketing efforts, their ability to collaborate effectively with various teams, and their commitment to driving brand awareness and community growth through social media content strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in content strategy, social media, and data analysis
• Write a cover letter that demonstrates your understanding of OnePay's mission and how your skills and experience align with the role
• Prepare examples of your content strategy and social media campaigns, emphasizing results and data-driven insights
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.